The document discusses how mass media influences people on daily, monthly, and long term scales. It explores how people are reliant on media for information, entertainment, and shaping their sense of identity and connection to society. The document presents quotes from media theorists that describe how regular media consumption through reading, watching, and listening acts as a form of "ritual interaction" that allows people to creatively participate in and express aspects of modern culture.

1. Mass Media
and Modern
Culture
How does the media affect us?
In pairs, write a chronological list
of ALL the ways that you have
engaged with, or been influenced
by the media since you woke up
this morning until this lesson…
• iPhone 5c alarm.
• Upgrading.Technology -
no need for traditional
alarm clock.
• Get up at 6.30am.Work =
money + profession =
success + stability + power

2. My
media
saturated
morning!

3. Mass Media
and Modern
Culture
How does the media influence us on
these levels too…
SOCIALLY? NATIONALLY?
INTER-
NATIONALLY?

4. KeyVocab:
Identity
Society
Culture
Reliant
Dependent
Control
Write a statement that summarises:
a) How influential the media is.
b) The ways in which we use media.
c) The way that we engage or are
affected by it in the short (daily),
medium (monthly) and long term
(over the years).
Now consolidate your ideas…

5. Studying the
Media:
O’Sullivan,
Dutton and
Raynor, 1998.
“In many ways we are reliant and dependent
upon regular contact with the mass media for
information, opinion, entertainment, ideas
and a range of other resources, which are
deeply bound up with our continuing
attempts to maintain a coherent sense of
‘who’ and ‘where’ we think we are...”
“Michael Real (1996) has recently drawn
attention to the importance of what he
calls ritual interaction with modern media.
By this he means that forms of media
consumption – reading, watching,
listening and so on – are particular ways of
creatively participating in the life of
modern culture.This active participation
operates to express aspects of collective
identity and to bind individuals into the
society and culture as a whole...”
Do you
agree? How
is your
summary
similar to
these ideas?
Read the following media theorists’ statements about the effects
of mass media on us…

6. Plenary
Does this mean that we are victims of brain-
washing?Are we powerless? Are we socially
controlled?
EXT: Can you
suggest to
what extent
we are
manipulated?