Media Indormation Literacy

1. 1. Introduction to Media and
Information Literacy (Part 1)
MEDIA AND INFORMATION LITERACY (MIL)
LESSON 1 – COMMUNICATION, MEDIA AND INFORMATION

2. Introduction to MIL
Every Society in the world is saturated with
information, mostly coming from media
sources such as the television, radio,
newspaper, and the internet. With the onset of
digital age, the public has gained access to
more information and easier methods of
communication.

3. Processing Information
Communication plays a pivotal role in human
development. Human have always
communicated with one another even before
traditional media were developed and made
communication easier and faster.

4. Processing Information
The word media was derived from the latin
word medius, which means “middle.” It is
the plural of medium, which refers to the
tool use to mediate or facilitate the transfer
of communication between a sender and a
receiver.

5. Processing Information
A sender, in the communication process, is the
source of the message who may use a channel
(medium) to send the message to a receiver or
to an audience. These receivers actively
perform the role of interpreting messages they
receive (Croteau and Hoynes, 2003)

6. The SMCR-E MODEL
SENDER MESSAGE
Channel
MEDIUM
RECEIVER EFFECT
Rogers and Shoemaker, (1971)
ENCODE DECODE

7. Processing Information
Media are commonly associated with
television, radio, newspaper, and the
internet. However, other platforms people
use to communicate such as phones,
letters, books and others also represent
media.

8. Exercise 1 – Try to plot your frequency in using mass media
on the table below:
FORM OF MASS
MEDIA
FREQUENCY
Newspaper
Everyday
At least once a week
Seldom
Not at all

9. Exercise 1 – Try to plot your frequency in using mass media
on the table below:
FORM OF MASS
MEDIA
FREQUENCY
Magazine
Everyday
At least once a week
Seldom
Not at all

10. Exercise 1 – Try to plot your frequency in using mass media
on the table below:
FORM OF MASS
MEDIA
FREQUENCY
Poster
Everyday
At least once a week
Seldom
Not at all

11. Exercise 1 – Try to plot your frequency in using mass media
on the table below:
FORM OF MASS
MEDIA
FREQUENCY
Television
Everyday
At least once a week
Seldom
Not at all

12. Exercise 1 – Try to plot your frequency in using mass media
on the table below:
FORM OF MASS
MEDIA
FREQUENCY
Radio
Everyday
At least once a week
Seldom
Not at all

13. Exercise 1 – Try to plot your frequency in using mass media
on the table below:
FORM OF MASS
MEDIA
FREQUENCY
Movie
Everyday
At least once a week
Seldom
Not at all

14. Exercise 1 – Try to plot your frequency in using mass media
on the table below:
FORM OF MASS
MEDIA
FREQUENCY
Internet
Everyday
At least once a week
Seldom
Not at all

15. Exercise 1
Based on your answers, how many forms of
mass media do you use every day or at
least once a week? If you are frequently
using at least three forms of media, then
you are indeed highly exposed to media.

16. The media have become a powerful source
of information, being able to present all
kinds of messages on every topic. People
end to become attracted to whatever they
read, watch, or hear form media sources
they keep wanting for more.

17. Since you cannot avoid the flood of
information from mass media, processing
these information then boils down to two
choices.
1. Passively accept all the information; or
2. Actively process this information and
filter what are useful and disregard what
are not.

18. Exercise 2
Evaluate the activities you had yesterday, and write the
number of hours and minutes you have spent in using the
following media. Try to be honest as possible.
____________ watching television
____________ watching videos on you phone, computer
or other gadgets
____________ watching movie at the theater
____________ reading newspapers
____________ reading magazines

19. ___________ reading novels/pocketbooks/comics
___________ reading textbooks and other materials related
to school
___________ listening to radio
___________ listening to recorded music via MP3. iPod, etc.
___________ surfing the internet
___________ texting
___________ playing video/computer games
___________ others (please specify: _________________)
___________ TOTAL HOURS SPENT

20. How do you think the media impact the way you spend your
everyday life?
________________________________________________
________________________________________________
________________________________________________

21. According to United Nations Education, Scientific and
Cultural Organization (UNESCO), media and information
literacy (MIL) recognizes the primary role of information and
media in people’s everyday lives. The term is a product of
two previously separate fields –media and information
MEDIA AND INFORMATION

22. Media, as defined by UNESCO, refers to sources of credible
and current information created through an editorial process
determined by journalistic values whereby editorial
accountability can be attributed to a specific organization or
a legal person. Media are vehicles that carry messages from
one person to another, or from one person to a group of
large people. They serve as channels of which people use to
send and/or receive information.
MEDIA AND INFORMATION

23. Information, on the other hand, is a
broad term that is derived study,
experiences, or instructions. It can refer
to any facts or details about a subject
that depict meanings to a person.
MEDIA AND INFORMATION

24. William James Potter (2004), a Canadian
communication Education, defines media
literacy as a set of perspectives that people
use actively to expose themselves to mass
media and interpret the meaning of the
messages they encounter
MEDIA AND INFORMATION LITERACY

25. On the other hand, New Mexico-based Media
Literacy Project (MLP) defines media literacy as
“the ability to access, analyze, evaluate, and
create media.” From this, it can be concluded that
the aim of media literacy is to build active, rather
than passive, consumers of media.
MEDIA AND INFORMATION LITERACY

26. The Colorado Department of Education (2009) defines
technology literacy as the ability to responsibly use
appropriate technology to communicate, solve
problems, access, manage, integrate, evaluate, design,
and create information to improve learning in all
subject areas, and acquire lifelong knowledge and
skills in the 21st century.
MEDIA AND INFORMATION LITERACY
vs. TECHNOLOGY LITERACY

27. If media and information literacy is concerned with
the use of the message, technology literacy focuses on
the responsible and effective use of technology, tools,
or networks in accessing, analyzing, evaluating and
creating the message.
MEDIA AND INFORMATION LITERACY
vs. TECHNOLOGY LITERACY