Media plays an important role in society by informing, educating, and entertaining people. It can create awareness of issues and mold society over time. In India, there are hundreds of television channels and millions of users of newspapers, magazines, and the internet. While media can act as a watchdog on the government and give a voice to the public, it also has some negative impacts. It can invade privacy, promote a profit-driven model of paid news, damage culture by spreading Western influence, and psychologically impact viewers by affecting thinking patterns. In the end, media and society have a close relationship, so media must take responsibility in its reporting and the public must learn how to critically assess media messages.