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Impact of Media on
Society
INTRODUCTION
Media is
Any medium through which any sort of information reach
the people
Media can
Create Awareness
Perpetuate Issues
Establish Priorities
Mold Society (in passive but effective way)
Functions of Media in Society
–To inform

People come to know what, when, where, who, why &
How the things are happening

It brings about greater awareness among the masses
about men and materials.
–To educate

Media educates people by giving information about
food, health, employment, agriculture, technology,
modernization etc.
–To entertain

Movies, serials, animations, music etc.
In India
• 78.8 Million number of newspaper are sold Daily.
• 41,66,438 number of magazines are sold on
weekly & monthly basis.
• 665 Television Channels are there.
• 65 Million active internet users are there.
Positive Impacts
A Watchdog on Government

Voice of poor is heard through media

A trump card for Common man
About to bring a revolution

Succeeded with RTI

The Anna Hazare campaign
Mirror of Society

Help keeping things in control

Show people what they actually do and what they
must do
A window to the World

A hub of Information

Can teach much effectively

Social Networking
Negative Impacts
Who watches the Watchdogs ?

Irresponsible coverage in Mumbai Attacks

Invade Privacy

It is a one way communication, so improvement through feedback
is virtually impossible
News for Sale

Phenomena of paid news

Profit Oriented Industry
Cultural Damage

Have a deep impression of Western Culture

Instill Cultural Stereotypes
Psychological Damage

Affect the thinking capability of individuals

Instill negative thinking patterns in society as a whole

Affects psyche of Vulnerable group in a number of ways
How do Media affect us
– Humans learn from:
• Imitation
• Identification and modeling
• Motivation
• Modified through inhibition
• Observation and practice
– A lie if said ten times become a truth
In The End
– Media is a pillar of Society, and a healthy Society is not
possible without a Healthy Media
– Media should take responsibility to preserve Culture
– Media should understand the possible affects of their
reports on Public
– Different programs for different age groups of must be
made
– Profit Oriented and Violent Program must be
discouraged by people
– Media affect us because we allow it, people must learn
how to see behind screen
Thank You
Thank You

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Impact of Media on Indian Soceity

  • 1. Impact of Media on Society
  • 2. INTRODUCTION Media is Any medium through which any sort of information reach the people Media can Create Awareness Perpetuate Issues Establish Priorities Mold Society (in passive but effective way)
  • 3. Functions of Media in Society –To inform  People come to know what, when, where, who, why & How the things are happening  It brings about greater awareness among the masses about men and materials. –To educate  Media educates people by giving information about food, health, employment, agriculture, technology, modernization etc. –To entertain  Movies, serials, animations, music etc.
  • 4. In India • 78.8 Million number of newspaper are sold Daily. • 41,66,438 number of magazines are sold on weekly & monthly basis. • 665 Television Channels are there. • 65 Million active internet users are there.
  • 5. Positive Impacts A Watchdog on Government  Voice of poor is heard through media  A trump card for Common man About to bring a revolution  Succeeded with RTI  The Anna Hazare campaign Mirror of Society  Help keeping things in control  Show people what they actually do and what they must do A window to the World  A hub of Information  Can teach much effectively  Social Networking
  • 6. Negative Impacts Who watches the Watchdogs ?  Irresponsible coverage in Mumbai Attacks  Invade Privacy  It is a one way communication, so improvement through feedback is virtually impossible News for Sale  Phenomena of paid news  Profit Oriented Industry Cultural Damage  Have a deep impression of Western Culture  Instill Cultural Stereotypes Psychological Damage  Affect the thinking capability of individuals  Instill negative thinking patterns in society as a whole  Affects psyche of Vulnerable group in a number of ways
  • 7. How do Media affect us – Humans learn from: • Imitation • Identification and modeling • Motivation • Modified through inhibition • Observation and practice – A lie if said ten times become a truth
  • 8. In The End – Media is a pillar of Society, and a healthy Society is not possible without a Healthy Media – Media should take responsibility to preserve Culture – Media should understand the possible affects of their reports on Public – Different programs for different age groups of must be made – Profit Oriented and Violent Program must be discouraged by people – Media affect us because we allow it, people must learn how to see behind screen