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Employer & Recruiter Tip  USE COMPANY CULTURE  TO ATTRACT CANDIDATES Mark Swartz,   Career Coach
. 1 CANDIDATE SOURCING BASED ON  COMPANY VALUES
CANDIDATE SOURCING BASED ON 	COMPANY VALUES ,[object Object]
    This often means finding niches outside normal recruiting    	channels
    It can also mean using traditional sourcing routes such as 	Monster.ca’s Power Resume Search, making sure to look 	for keywords that reflect your company’s culture, e.g. loyal, 	creative, persevering, independentor team-oriented, etc.,[object Object]
2. RECRUITMENT ADVERTISING BASED ON 	COMPANY CULTURE ,[object Object]
  You want to call attention to things your company does uniquely that 	reflect positive aspects of its culture. For example, Enterprise Car Rental 	emphasizes advancement through the fact that nearly all of Enterprise's 	executives started out as entry-level employees
      Note that the goal of recruitment advertising is not simply to attract 	candidates based on your company's advantages, but also to give 	candidates a realistic cultural preview. The purpose of recruiting is to sell 	the job to the kinds of people who will flourish in your company,[object Object]

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Company Culture Attracts Candidates

  • 1. Employer & Recruiter Tip USE COMPANY CULTURE TO ATTRACT CANDIDATES Mark Swartz, Career Coach
  • 2. . 1 CANDIDATE SOURCING BASED ON COMPANY VALUES
  • 3.
  • 4. This often means finding niches outside normal recruiting channels
  • 5.
  • 6.
  • 7. You want to call attention to things your company does uniquely that reflect positive aspects of its culture. For example, Enterprise Car Rental emphasizes advancement through the fact that nearly all of Enterprise's executives started out as entry-level employees
  • 8.
  • 9.
  • 10.