2. nvergence been used and how do the digital versions link to the print/ TV/
The website has a section called ‘Videos’ on the homepage with a
scrolling list of all of their music videos in chronological order. As
‘OK’ is their newest song and video, it is first on the list,
encouraging audiences to watch it.
The masthead also includes a reference to their newest song
directly under their band name, immediately telling fans that they
have a new song. The phrasing available ‘now’ tells fans it is new,
and encourages them to listen to it.
3. How have they created brand identity?
There is a clear brand identity in their website, with a strong colour
scheme consistent throughout and the same font for all writing, creating
a good house style. The colour scheme and font come from the album
art for their newest single, so it again creates a brand identity.
New single
However, their is no information on the band members themselves,
or content of their past performances so fans can engage with them
as people, which may be expected from a band’s website.
5. Have they used any Easter Eggs and where do these lead
to?
If you click on ‘available now’ in their masthead it takes you to a separate pag
Also the shop is on a different page so there are links to that throughout the site
6. What values, attitudes and beliefs have been used?
The website is simple and it doesn't reflect much of the band’s personality whi
