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Topic Name: E-business strategy
• Group Member Roll
• Sumaiya 21-MGT-008
• SK Nazmus Sakib 21-MGT-009
• Plabon Biswas 21-MGT-010
• Umme Jannatul Ferdous 21-MGT-011
• Asifur Rahaman 21-MGT-012
• Md. Nihal Khan 21-MGT-013
• Sadia Yeasmin 21-MGT-014
Welcome to my
Presentation
 Name : Sumaiya
 Id : 21MGT 008
 Department of Management of Studies
 University of Barishal
• What is strategy : Strategy refers to the future
direction and actions of an organization to achieve
specific objectives.
• What is Digital Business Strategy : Digital business
strategy refers to the approach of using technology for
the purpose of improve business performance as well
as create new competitive advantage with technology.
Level of strategy
• According to Johnson and Scholes, Organization have different level of strategy. Such as :
• Corporate Strategy : which is concerned with the overall purpose and scope of the organization.
• Business Unit Strategy : which defines how to compete successfully in a particular market.
• Operational Strategy : which are concerned with achieving corporate and business unit strategies.
• Functional Strategy : functional strategy describe how the corporate and business
unit strategies will be operationalized in different functional areas.
How we can get benefitted from e-business strategy :
• It defines how we will meet our objectives.
• Sets allocation of resource to meet goals.
• Helps to select perfect strategy to compete within a market.
• Provides long-term plan for the development of organization.
Strategy process model for e-business
• Before developing any type of strategy management team needs to agree the process
they will follow for implementation strategy.
• A strategy process model provides a framework that give a logical sequence of all
key activities of e-business strategy development.
Strategy process model
Strategic analysis : Internal and external environment analysis is needed for
strategy development.
Strategic objectives : A clear statement of mission, vision and objectives is
required. Objectives are vital to act as a check to whether the strategy is successful.
Strategic definition : strategy development can be broken down into option
generation, evaluation and selection.
Strategic implementation : Control is required to monitor operational and strategy
problem.
SK NAZMUS SAKIB
Roll:21MGT009
Department of management studies
Name of the topic:Strategic Analysis
Definition of strategic analysis :
Strategic analysis Collection and review of information
about an organization's internal Processes and
resources and external market Place factors in order
to inform strategy definition.
Strategic analysis has 2 Components.
External environment analysis:
External environment analysis is a Process through which Strategic
Planner evaluates economies, social, official Supply technological and
market condition to determine the opportunities and challenges for their
enterprise. And according to which he adjust his strategy and objectives.
Internal resource analysis :
An internal analysis is a Process where all the Components that interact
within an organizations are evaluated in order to identify failures and
areas of opportunity, The main Objective of this type of analysis is to find
out the Strengths and weakness of your organization.
WELCOME
TO MY
PRESENTATIO
N
NAME: PLABON BISWAS
ROLL: 21 MGT- 010
TOPIC STAGE MODELS OF
ELECTRONIC BUSINESS
DEVELOPMENT AND SWOT ANALYSIS.
Stage models of e-business
development
 Definition of business: A business is defined as an organization entity
 Engaged in commerical, industrial or professional activities.
 Definition of Electronic Business: E- business is any process that a
business organization conducts over a computer – mediate network.
 Business organizations include for any profit, governmental, or non
profit entity.
Types of electronic business
development of stage models
 We know that the five common stages of stage model. Like
1. Planning and analysis
2. Website Development
3. Online Marketing
4. Customer Relationship Management
5. Continuous Growth and Improvement
Planning and Analysis
Identify your business goals, target audience and market trends. Analyze
existing resources, competition and technology requirements.
Website
Development
Create a user friendly website with an attractive design and clear
navigation.Implement secure online payment systems, if applicable.
Online Marketing
Develop an online marketing strategy considering channels like SEO, e mail
marketing and social media and affiliate marketing.Create engaging content to
attract and retain customers.
Name: Umme Jannatul Ferdous
Roll: 21 MGT 011
Topic: Strategic Objectives
Strategic objectives are high-
level and measurable goals
outlining what an organization
wants to achieve, with a clearly
defined deadline.
• What are the Strategic Objectives?
• Defining Vision and Mission :
A mission statement defines the organization’s
business, its objectives, and how it will reach these
objectives.
A vision statements is a clear picture of how you want
your e-business to look in the future based on your goals
and desires.
• How can E-business Create Business Value?
1. Adding Value;
2. Reduce Costs;
3. Manage Risk; and
4. Create New Reality.
The Balanced Scorecard Approach to Objective Setting:
The main areas of the balanced scorecard are:
1. Customer Concern ;
2. Internal Measures;
3. Financial Measures; and
4. Learning and Growth.
Name: Asifur Rahaman
Roll: 21 MGT 012
Topic: Strategy definition
What is strategy
A strategy refers to an organization’s long-term goals
and how it plans to reach them. In other words, it shows
the path to achieve the defined vision.
A tactic refers to the specific actions taken to reach the
set goals in line with the strategy.
Key e-business strategic decisions
 E-business channel priorities
E-business channel priorities mean the essential elements of this
channel are at the topmost level
 Market and product development
Deciding on which markets to target through digital channels
took generate value is a key strategic consideration
 Positioning and differentiation strategies
Once segments to target have been identified organizations
need to define how to best positioning their online service
quality relative to competitors according to four main variables.
Product quality, service quality, price and fulfilment time.
 Business, service and revenue models
A summary of how a company will generate revenue identifying
its products offering, value added services ,revenue sources and
target customers. Revenue model describes methods of
generating income for an organization
 Marketplace restructuring
 Supply chain management capabilities
 Internal knowledge management capabilities
 Organizational resourcing and capabilities
Md. Nihal Khan
21 MGT 013
Management Studies
University of Barishal
Topic:strategy implemetation.
Failed e-Business Strategies
• Lack of Market Research
• Overemphasis on Technology
• Ineffective Online Marketing
• Lack of Security Measures
• Uncompetitive Pricing
• Inadequate Social Media Presence
• Misalignment with the Target Audience
E-business strategy implementation success
factors for SMEs
• Clear Business Objective
• Market Research
• User-Friendly Website and Mobile Experience
• Secure Payment Options
• Integrated Customer Relationship Management (CRM) System
• Flexibility and Adaptability
• Online Marketing and Promotion
• Collaboration and Partnerships
Name : Sadia Yeasmin
Student Id: 21MGT 014
Department of Management Studies
University of Barishal
E-business strategies refer to the plans and techniques used by
organizations to conduct business activities online,
leveraging the power of the internet, technology, and digital
media.
E-Business
strategies
Business alignment is a way professionals can arrange the elements of
their company to work together to achieve business objectives.
 Investment appraisal
1) Overall levels of spending on information systems to support e-
business.
2)Portfolio analysis
3)Assessment of the cost/benefit for individual application
What is
business
alignment
strategy?
Portfolio
analysis
Operational
value
investment
Strategic
value
investmen
t
Threshold
investment
Infrastructure
investment
 The productivity paradox
The productivity paradox is the peculiar observation made in business
process analysis that, as more investment is made in information
technology, worker productivity may go down instead of up.

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Group-2.pptx

  • 1. Topic Name: E-business strategy • Group Member Roll • Sumaiya 21-MGT-008 • SK Nazmus Sakib 21-MGT-009 • Plabon Biswas 21-MGT-010 • Umme Jannatul Ferdous 21-MGT-011 • Asifur Rahaman 21-MGT-012 • Md. Nihal Khan 21-MGT-013 • Sadia Yeasmin 21-MGT-014
  • 2. Welcome to my Presentation  Name : Sumaiya  Id : 21MGT 008  Department of Management of Studies  University of Barishal
  • 3. • What is strategy : Strategy refers to the future direction and actions of an organization to achieve specific objectives. • What is Digital Business Strategy : Digital business strategy refers to the approach of using technology for the purpose of improve business performance as well as create new competitive advantage with technology.
  • 4. Level of strategy • According to Johnson and Scholes, Organization have different level of strategy. Such as : • Corporate Strategy : which is concerned with the overall purpose and scope of the organization. • Business Unit Strategy : which defines how to compete successfully in a particular market. • Operational Strategy : which are concerned with achieving corporate and business unit strategies.
  • 5. • Functional Strategy : functional strategy describe how the corporate and business unit strategies will be operationalized in different functional areas. How we can get benefitted from e-business strategy : • It defines how we will meet our objectives. • Sets allocation of resource to meet goals. • Helps to select perfect strategy to compete within a market. • Provides long-term plan for the development of organization.
  • 6. Strategy process model for e-business • Before developing any type of strategy management team needs to agree the process they will follow for implementation strategy. • A strategy process model provides a framework that give a logical sequence of all key activities of e-business strategy development.
  • 7. Strategy process model Strategic analysis : Internal and external environment analysis is needed for strategy development. Strategic objectives : A clear statement of mission, vision and objectives is required. Objectives are vital to act as a check to whether the strategy is successful. Strategic definition : strategy development can be broken down into option generation, evaluation and selection. Strategic implementation : Control is required to monitor operational and strategy problem.
  • 9. Name of the topic:Strategic Analysis Definition of strategic analysis : Strategic analysis Collection and review of information about an organization's internal Processes and resources and external market Place factors in order to inform strategy definition.
  • 10. Strategic analysis has 2 Components.
  • 11. External environment analysis: External environment analysis is a Process through which Strategic Planner evaluates economies, social, official Supply technological and market condition to determine the opportunities and challenges for their enterprise. And according to which he adjust his strategy and objectives. Internal resource analysis : An internal analysis is a Process where all the Components that interact within an organizations are evaluated in order to identify failures and areas of opportunity, The main Objective of this type of analysis is to find out the Strengths and weakness of your organization.
  • 13. NAME: PLABON BISWAS ROLL: 21 MGT- 010 TOPIC STAGE MODELS OF ELECTRONIC BUSINESS DEVELOPMENT AND SWOT ANALYSIS.
  • 14. Stage models of e-business development  Definition of business: A business is defined as an organization entity  Engaged in commerical, industrial or professional activities.  Definition of Electronic Business: E- business is any process that a business organization conducts over a computer – mediate network.  Business organizations include for any profit, governmental, or non profit entity.
  • 15. Types of electronic business development of stage models  We know that the five common stages of stage model. Like 1. Planning and analysis 2. Website Development 3. Online Marketing 4. Customer Relationship Management 5. Continuous Growth and Improvement
  • 16. Planning and Analysis Identify your business goals, target audience and market trends. Analyze existing resources, competition and technology requirements. Website Development Create a user friendly website with an attractive design and clear navigation.Implement secure online payment systems, if applicable. Online Marketing Develop an online marketing strategy considering channels like SEO, e mail marketing and social media and affiliate marketing.Create engaging content to attract and retain customers.
  • 17. Name: Umme Jannatul Ferdous Roll: 21 MGT 011 Topic: Strategic Objectives
  • 18. Strategic objectives are high- level and measurable goals outlining what an organization wants to achieve, with a clearly defined deadline. • What are the Strategic Objectives?
  • 19. • Defining Vision and Mission : A mission statement defines the organization’s business, its objectives, and how it will reach these objectives. A vision statements is a clear picture of how you want your e-business to look in the future based on your goals and desires.
  • 20. • How can E-business Create Business Value? 1. Adding Value; 2. Reduce Costs; 3. Manage Risk; and 4. Create New Reality.
  • 21. The Balanced Scorecard Approach to Objective Setting: The main areas of the balanced scorecard are: 1. Customer Concern ; 2. Internal Measures; 3. Financial Measures; and 4. Learning and Growth.
  • 22. Name: Asifur Rahaman Roll: 21 MGT 012 Topic: Strategy definition
  • 23. What is strategy A strategy refers to an organization’s long-term goals and how it plans to reach them. In other words, it shows the path to achieve the defined vision. A tactic refers to the specific actions taken to reach the set goals in line with the strategy.
  • 24. Key e-business strategic decisions  E-business channel priorities E-business channel priorities mean the essential elements of this channel are at the topmost level  Market and product development Deciding on which markets to target through digital channels took generate value is a key strategic consideration  Positioning and differentiation strategies Once segments to target have been identified organizations need to define how to best positioning their online service quality relative to competitors according to four main variables. Product quality, service quality, price and fulfilment time.
  • 25.  Business, service and revenue models A summary of how a company will generate revenue identifying its products offering, value added services ,revenue sources and target customers. Revenue model describes methods of generating income for an organization  Marketplace restructuring  Supply chain management capabilities  Internal knowledge management capabilities  Organizational resourcing and capabilities
  • 26. Md. Nihal Khan 21 MGT 013 Management Studies University of Barishal Topic:strategy implemetation.
  • 27. Failed e-Business Strategies • Lack of Market Research • Overemphasis on Technology • Ineffective Online Marketing • Lack of Security Measures • Uncompetitive Pricing • Inadequate Social Media Presence • Misalignment with the Target Audience
  • 28. E-business strategy implementation success factors for SMEs • Clear Business Objective • Market Research • User-Friendly Website and Mobile Experience • Secure Payment Options • Integrated Customer Relationship Management (CRM) System • Flexibility and Adaptability • Online Marketing and Promotion • Collaboration and Partnerships
  • 29. Name : Sadia Yeasmin Student Id: 21MGT 014 Department of Management Studies University of Barishal
  • 30. E-business strategies refer to the plans and techniques used by organizations to conduct business activities online, leveraging the power of the internet, technology, and digital media. E-Business strategies
  • 31. Business alignment is a way professionals can arrange the elements of their company to work together to achieve business objectives.  Investment appraisal 1) Overall levels of spending on information systems to support e- business. 2)Portfolio analysis 3)Assessment of the cost/benefit for individual application What is business alignment strategy?
  • 33.  The productivity paradox The productivity paradox is the peculiar observation made in business process analysis that, as more investment is made in information technology, worker productivity may go down instead of up.