1. i-to-i is a global marketplace that offers TEFL certification courses and international teaching opportunities. It has offices worldwide and over 12 years of experience in the TEFL field. 2. i-to-i faces challenges in increasing its presence and conversion effectiveness in competitive markets globally. It also needs to boost demand by educating more travelers about TEFL courses and the opportunities they provide. 3. i-to-i provides student support services and uses accredited tutors with overseas teaching experience to deliver its TEFL proposition. It segments audiences by geography and uses various marketing channels like social media, search, and affiliates.

1. Md. Nazmus Shafayet
21 MGT 068

2. Marketplace analysis is a crucial practice for any e-commerce business looking to stay competitive in the market.
It involves studying the different online marketplaces and analyzing their performance, trends, and consumer
behavior.
The purpose of marketplace analysis is to gain insights into the market and identify opportunities for growth. By
understanding the market landscape, businesses can make informed decisions about product offerings, pricing
strategies, and marketing campaigns.
What is Marketplace Analysis?

3. For instance, B2B marketplaces are ideal for businesses that sell
products in bulk to other businesses, while B2C marketplaces are
best suited for businesses that sell directly to consumers. C2C
marketplaces, on the other hand, are perfect for individuals who
want to sell their used or unwanted items online.
Review of marketplace channel structure
Marketplace channel structure refers to the different types of marketplaces available for e-commerce businesses
to sell their products. There are various channels such as B2B, B2C, C2C, and C2B. Each channel has its own set of
advantages and disadvantages depending on the type of business and product being sold.

4. One important aspect of marketplace analysis is
understanding the location of trading within the
marketplace. This refers to the specific areas or
channels where transactions are taking place, such as
on a website or through a mobile app. By identifying
these locations, businesses can optimize their
marketing and sales strategies to reach their target
audience more effectively.
Location of trading in the marketplace
For example, if a large percentage of transactions are occurring through a mobile app, it may be beneficial for the business
to invest more resources into mobile advertising and optimizing their app experience. On the other hand, if most
transactions are happening on a website, the business may want to focus on improving their website's user experience
and search engine optimization.

5. Multi-channel marketplace models are becoming increasingly
important in e-commerce. By selling through multiple channels,
businesses can reach a wider audience and increase their sales
potential.
However, it's important to carefully choose which channels to sell
through. Each channel has its own unique audience and
requirements, so businesses must do their research to determine
which channels will be most effective for their products and
target audience.
The importance of multi-channel marketplace models

6. Name: MD. Shahariar Ahmmed Shown
Student ID: 21 MGT 067
Management Studies
University Of Barishal

7. What is Marketplace Analysis?
• A key part of creating a digital marketing strategy.
• Helps understand target market, competitive landscape, and brand/product fit.
Benefits:
• Understand customer behavior and preferences.
• Improve marketing effectiveness.
• Identify potential revenue improvements.
• Compare marketing capabilities.
Introduction to Marketplace
Analysis for E-commerce.

8. Examples:
• eCommerce market revenue projected to
reach US$7.52bn in 2023in Bangladesh.
• Popular B2C websites: HungryNaki,
FoodPanda.
• Facebook-based commerce platforms:
Shoprbd, ShoptoBd.

9. What is Strategic Agility?
Strategic agility is the ability to improve
performance — not just survive but thrive.
Example:
Growth of mobile financial services (MFS)
industry has boosted the e-commerce sector.
Businesses relying on MFS saw 10% more
recovery and 60% increase in turnover recently.
Strategic Agility

10. • Understand customer behavior.
• Keep strategy development agile.
• Partner with digital marketplaces.
• Offer value-added services.
How to achieve Strategic Agility?

11. 1. Importance: Defines future opportunity or potential for digital marketing.
2. Benefits: Realistic expectations, prioritization, and biggest uplift
from efforts .
3. Competitive Advantage: Customer-centered approach .
• Research and selection of products by customers .
• Improvement of marketing effectiveness .
• Potential revenue improvements from gap analysis .
4. SWOT Analysis: Brief review of actions.
Online Market Analysis: Marketplace
Analysis for E-commerce.

12. Examples:
• 79% of Americans make purchases online .
• $3.23 trillion spent globally on top 100 online
marketplaces in 2022 .
• Amazon and eBay are the most visited online
marketplaces worldwide .
• Amazon’s GMV in the US was 390 billion dollars in
2021 .

13. Sabikunnahar Rimu
21 MGT 069

14. Online intermediaries are entities that facilitate
transactions between buyers and sellers. There are
different types of online intermediaries, including
marketplaces, aggregators, and search engines.
Marketplaces connect buyers and sellers directly, while
aggregators collect information from multiple sources and
provide it to users. Search engines help users find relevant
information by indexing and ranking web pages.
Different types of online intermediary

15. There are various types of online intermediaries, each serving a different purpose. Some of the most
common types include search engines, e-commerce platforms, social media platforms, and online
marketplaces.
Search engines are perhaps the most important type of intermediary as they help users find the information
they need online. E-commerce platforms, on the other hand, allow businesses to sell their products or
services directly to consumers. Social media platforms serve as a means for people to connect with one
another and share information, while online marketplaces provide a platform for buyers and sellers to
conduct transactions.
Summary of the type of intermediary

16. Search engines have become an integral part of our daily lives, with millions of people using them every day. They play a
crucial role in helping users find the information they need quickly and efficiently.
The importance of search engine
For businesses, search engines are equally important. They provide a
platform for companies to reach potential customers who are actively
searching for their products or services. By optimizing their website for
search engines, businesses can improve their visibility online and
increase their chances of attracting new customers.

17. One of the most common business models for e-commerce is the direct-to-consumer (D2C)
approach. This model involves selling products directly to customers without any
intermediaries involved. By cutting out the middleman, companies can reduce costs and
offer products at lower prices. Additionally, D2C allows companies to have more control over
their brand image and customer experience.
Another popular business model is the marketplace approach. In this model, a platform is
created where multiple sellers can offer their products to customers. The platform owner
takes a commission on each sale made through the platform. Marketplaces are beneficial for
both sellers and customers as they provide a wider range of products and often offer
competitive prices.
Business model for e-commerce

18. MD SAKIB HOSSEN
21 MGT 071

19. REVENUE
MODEL
DIRECT SALES OF
PRODUCT OR
SERVICE
ADVERTISING
COMMISSION
BASED SALES
SUBSCRIPTION OR
RENTAL OF
SERVICE

20. DIRECT SALES OF
PRODUCT OR
SERVICE
SUBSCRIPTION OR
RENTAL OF
SERVICE
It is a business model where the companies sell
products directly to the consumers.
It refers to a revenue model where customers pay a
recurring fee at a regular interval (monthly, yearly) to
access product or service.

21. COMMISSION
BASED SALES
ADVERTISING
It refers to the amount of money that a
company earns based on the number of sales it
has made.
It refers to the method of generating revenue by selling
display advertising on their websites.

22. ONLINE PUBLISHER AND
INTERMEDIARY REVENUE
MODELS
COST PER
THOUSAND(CPM)
DIGITAL RIGHTS
MANAGEMENT
(DRM)
COST PER
ACQUISITION
(CPA)
COST PER
CLICK(CPC)

23. COST PER
THOUSAND(CPM)
The cost to the advertiser (or the revenue received by
the publisher) when an ad is served 1,000 times.
COST PER
CLICK(CPC)
The cost to the advertiser (or the revenue received by the
publisher) of each click of a link to a third-​ party site

24. COST PER
ACQUISITION
(CPA)
DIGITAL RIGHTS
MANAGEMENT
(DRM)
The cost to the advertiser (or the revenue received by
the publisher) for each outcome such as a lead or sale
generated after a click to a third-party site.
The use of different technologies to protect the
distribution of digital services or content such as software,
music, movies or other digital data

25. MD Waliul Islam Mahidi
21 MGT 072

26. DOT-COMS
Businesses whose main trading presence is
on the internet.
These are the new internet start-ups. Many ‘dot-coms’ were launched
in response to the opportunities of new business and revenue models
opened up by the internet in the mid-to-late 1990s.
The table shows that the innovation and the growth of internet pure-
plays did not end in 2000 but many successful online companies have
developed since then.
Year founded Company/site Business model
1994 Amazon Retailer
1998 Google Search engine
2004 Facebook Social network

27. BRICKS and MORTAR
CLICKS and MORTAR
CLICKS ONLY or PURE
PLAY

28. BRICKS and MORTAR
A traditional organization with
limited online presence.

29. CLICKS and MORTSR
A business combining an online and
offline presence.

30. CLICKS ONLY or
PUREPLAY
An organization with principally an
online presence.

32. As with all new companies, it is difficult for investors to assess the long-term
sustainability of start-​ ups. There are a number of approaches that can be used to
assess the success and sustainability of these companies.

33. This describes the strength of the business model. It includes:
● potential to generate revenue including the size of the market targeted;
● superior ‘customer value’, in other words how well the value proposition of the service
is differentiated from that of competitors;
● first-mover advantage (less easy to achieve today)

34. This criterion looks at another aspect of the business concept, which is the extent to which the business
model merely imitates existing real-world or online models. Note that imitation is not necessarily a
problem if it is applied to a different market or audience or if the experience is superior and positive
word-of-mouth is generated.

35. ● Promotion – online or offline techniques are insufficient to attract sufficient visitors to the site. Churn rate The
proportion of customers (typically subscribers) that no longer purchase a company’s products in a time period.
Introduction
● Performance, availability and security – some sites have been victims of their own suc- cess and have not been able
to deliver fast access to the sites or technical problems have meant that the service is unavailable or insecure. Some
sites have been unavailable despite large-scale advertising campaigns due to delays in creating the website and its
supporting infrastructure.
● Fulfilment – the site itself may be effective, but customer service and consequently brand image will be adversely
affected if products are not despatched correctly or promptly

36. This criterion is measured in terms of the number of visitors, the number of pages they visit and the number of
transactions they make which control the online ad revenues.
Promotion from zero base is difficult and costly if there is a need to reach a wide audience.
Some of the other start-up companies such as lastminute.com and Zopa.com have been able to grow without the initial
investment in advertising. These have grown more organically, helped by favourable word of mouth and mentions in
newspaper features supported by some traditional advertising.
Promotion for all these companies seems to indicate that the Internet medium is simply adding an additional dimension
to the communications mix and that traditional advertising is still required.

37. This is the ability of the company to generate favourable publicity and to create awareness within its target
market. These six criteria can be compared with the other elements of business and revenue models which we
discussed earlier in this chapter.

38. This describes the ability of the company to attract venture capital or other funding to help execute the idea.
It is particularly important given the cost of promoting these new concepts.

39. Mohona Azmin
21 MGT 073

40. CASE STUDY
i-to-i a global marketplace

41. i-to-i
a global marketplace for a start-up company
i-to-i background
“i-to-i” is an existing company that offers international teaching opportunities and TEFL (Teaching
English as a Foreign Language) certification courses.
The history of i-to-i founder - Deirdre Bounds
• The company initially started through creating TEFL courses eventually
leading to organising volunteer projects.
• Since 2003 the company has supported the i-to-i foundation a
registered charity.
• In 2007 it became part of the TUI travel group.
Deirdre Bounds

42. Features of the i-to-i TEFL proposition
• International accreditation: i to i is is externally accredited by the ODL
QC(Open & Distance Learning Quality Council).
• World class reputation: i to i has four offices worldwide and 12 years
experience teaching TEFL.
• Complete student support: Students receive advice on job
opportunities, preparation, and current job opportunities abroad.
• Highly experienced tutors: All i to i tutors have at least 3 years
overseas teaching experience.

43. UK
NORTH
AMERICA
EUROPE
AUSTRALIA &
NEWZEALAND
Rest of
world
AUDIENCE SEGMENTATION

44. COMPETITORS
www.cactustefl.com
www.teflonline.com
www.eslbase.com
According to UK and Australia : According to US and UK :
www.teflcorp.com
ITTP(International Tefl-
Tesol-Online)

45. MEDIA MIX
• Pay per click
• Social media marketing
• Natural search
• Affiliate marketing
• Display advertising
• Email marketing
CONVERSION
PROCESS
• Module outline & FAQs
• Engagement devices(ex:
TEFL tasters)

46. MARKETPLACE CHALLENGES
1. Increasing their presence and conversion effectiveness in a
competitive market in different geographies( i to i have good
exposure in the UK, it’s primary market, but operate in a cluttered
marketplace with price being the main differentiator)
2. Increasing demand through reaching and educating those
considering travel who are not aware of TEFL courses and the
opportunities they unlock(many will look for casual work in other
countries but will be and ever of TEFL)