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1. Welcome to our Presentation
COURSE TITLE: ELECTRONIC BUSINESS
COURSE CODE: MGT 221
TOPICS: CHAPTER 04 : E BUSINESS
TEAM MEMBERS:
21 MGT 001: MD ASHIKUR
21 MGT 002: SADIA AFRIN
21 MGT 003: MD. ARIFUL ISLAM
21 MGT 004: SUMAYA SULTANA INNI
21 MGT 005: MD. RAJU SHEIKH
21 MGT 006: MD. AHSANUL KABIR TAWHID
21 MGT 007: SUMAIA ISLAM SARA

2. Chapter: 04 at a glance
Main Topics:.
 → Social and legal factors
 →Environmental and green issues related to Internet usage
 →Taxation
 →Economic and competitive factors
 →Political factors
 → E-government
 →Technological innovation and technology assessment
 → Focus on ..
 →E-commerce and globalization


3. Factors in the macro and micro envirment of
an organization:
Macro Envirment
 Social
 Legal,ethical and Taxation
 Economic
 Political
 Technological
 Competitive
Micro Envirment
 The Organization
 Its Customers
 Its Suppliers
 Its competitors
 Intermediaries
 The public at large

4. Social and Legal Factors:
 Social factors encompass various elements that shape our interactions and behaviors
within society. Examples of social factors include culture, customs, values, family,
education, socioeconomic status, and peer influence.
• Impact of Social Factors on Individuals:
 Social factors play a crucial role in the development of an individual's personality and
behavior. They influence our choices, preferences, and even career paths. For instance,
cultural norms may dictate certain career choices based on gender or societal
expectations.
• Impact of Social Factors on Society:
• Social factors have a collective impact on society's overall development and progress.
They shape the prevailing attitudes towards issues such as diversity, inclusion, and
equality. Social factors also influence how society addresses challenges like poverty,
healthcare, and education.

5. What is Legal Factors?
 Legal factors are the laws, regulations, and policies that govern individuals,
businesses, and organizations within a country or region. They provide a
framework for maintaining order, ensuring justice, and protecting the rights of
citizens:
• Role of Legal Factors in Society:
• Legal factors form the backbone of a just and equitable society, promoting
stability and peaceful coexistence. They address issues like human rights,
property rights, contract enforcement, and public safety.

6. 7: Interaction between Social and Legal
Factors:
Social and legal factors are interconnected and
often influence each other.
Legal systems may be influenced by prevailing
social norms and cultural values.
In turn, laws can also shape societal attitudes and
behaviors over time.

7. Understanding Online Buyer Behavior:
 In today's digital age, understanding how customers behave while shopping online is crucial
for businesses to succeed. Let's explore the key factors that influence online buyer behavior.
I. Convenience
II. Product Reviews and Ratings
III. User-Friendly Website
IV. Personalization
V. Security

8. Name: Sadia Afrin
Roll: 21 MGT 002

9. SOCIAL AND LEGAL FACTORS:
 Value of personal data :
 Personal data allows organizational leaders to
understand more about the behaviors and
needs of their customers. Personal data can
be used to stay ahead of the competition and
to ensure that the products and services
offered align with the needs of consumers.

10. Main Types of Information:
1.Contact information
2.Profile information
3.Platform usage information
4.Behavioural information
5.Behavioural information (across multiple sites)

11. Protection principles state that personal data
should be:
1.Fairly and lawfully processed
2.Processed for limited purpose
3.Adequate, relevant and not excessive
4.Accurate
5.Not kept longer than necessary
6.Processed in accordance with the data subject's rights
7.Secure
8.Not transferred to countries without adequate protection.

12. Name: Md. Ariful Islam
Roll: 21 MGT 003

13. COOKIES:
A cookie is a piece of data from a website that is stored within a web browser that the
website can retrieve at a later time.Types of cookies The main cookie types are:
• Persistent cookies
• Temporary or session cookies
• First-party cookies
• Third-party cookies

14. What are cookies used for:
 A. Personalizing a site for an individual
 B. Online ordering systems.
 C. Tracking within a site.
 D. Tracking across sites.

15. Viral e-mail maketing:
 Viral e-mail maketing
 The validators will audit the site to check each site's privacy statement to see
whether it is valid. For example, a privacy statement will describe:
 ☞ how a site collects information
 ;☞ how the information is used
 ;☞ who the information is shared with;
 ☞ how users can access and correct information;
 ☞ how users can decide to deactivate themselves from the site or withhold
information from third parties.

16. E commerce legislation:
 Ecommerce law is a set of legal issues that impact the online retail industry. Each type of
eCommerce company must abide by certain laws and regulations, just like any other
business, and failure to do so can result in legal issues and lawsuits.
1.Marketing your e-commerce business.
 2.Forming and electronic contract 3.making and acceptting payment.
 4.E-mail risks.
 5. Advertising on the internet.
 6. Data protection.

17. Name: Sumaya Sultana Inni
Roll: 21 MGT 004

18.  The future state of our planet is a widely held social concern that is closely related to economic issues
and TVs and Online shopping through transactional e-commerce can also have environment benefits.
were efficiently delivered to us at home or at work. This In 2007 IMRG launched a Go Green, Go Online
campaign where it identified six reasons why it believes e-commerce is green. They are:
 Less vehicle-miles.
 Lower inventory requirements.
 Fewer painted requirments.
 Less packaging.
 Less waste.
 Dematerialization.
Environmental and green issues related to
Inter net usage in E-environment:

19.  The fear is that the internet may cause significant reductions in tax revenues to national or local
governments if existing laws do not cover changes in purchasing patterns.
 Since the internet supports the global marketplace it could be argued that it makes little sense to
introduce tarrifs on goods and services delivered over the internet.Such instruments would,in any
case,be impossible to apply to products delivered electronically.
Taxation:

20.  It is a legally defined area that writes its own
tax policies for businesses that operate within
its borders.
 Basically, it's a geographic area that
has its own rules.
Tax jurisdiction:

21. Nane: Md. Raju Sheikh
Roll: 21 MGT 005

22. ECONOMIC AND COMPETITIVE FACTORS:
 What is economic factor?
 An economic factors is defined as anything that has a
bearing on the economy.Economic factors are
internal and external factors in the market that affect
the economy including interest rates, tax rates, laws,
policies, wages and governmental activities.
 These factors are not directly related to the business
but influence the investment value in the future.

23. What is competitive factor?
 Define of competitive factors: company's
features of benefits considered keys or
essential for the creation and sustaining of
the company's competitive advantages and
position in an industry or market.
 Here are major structure of competitive
factors in the picture.

24. E-COMMERCE AND GLOBALIZATION:
 What is e-commerce ?
 E-commerce or electronic commerce is the trading
of goods and services on the internet.There are
several advantages of e-commerce for business
owners who don't want to set up a physical
storefront.Thanks to e-commerce, we can build an
affordable website and sell our products online.
 We can also drive traffic to our e-commerce store to
reach a larger audienceThere are 6 basic types of e-
commerce platforms on the picture.

25. Globalization
 What do you mean by globalization ?
 Globalization is the connection of different parts of
the world 🌍. Globalization results in the expansion
of international culture, economic, and political
activities, etc.Globalization is blessing for us. It
allows companies to find lower-cost ways to
produce their products.
 It also increases global competition, which drives
prices down and creats a larger variety of
choices for consumers.

26. Name: Ahsanul Kabir Tawhid
Roll: 21 MGT 006

27. POLITICAL FACTORS.
Political factors refer to the influences and actions of political institutions and
government bodies on businesses and industries. Some key political factors
include:
 1. Government stability,
 2. Government policies and regulations
 3. Political leadership
 4. Political stability and risk
 5. Political ideologies,
 6. Political relations and alliances
 7. Government spending and budget policies
 8. Political stability and rule of law
 9. Lobbying and interest groups
 10. Political events and election

28. E-government:
 E-government, also known as electronic government or digital
government, refers to the use of technology and digital platforms by
government institutions to provide public serE-governmentvices,
interact with citizens, and enhance administrative processes.
 It involves the digitization of government operations to improve
efficiency, transparency, accessibility, and service delivery.

29. Key aspects and benefits of e-government
include:
 1. Online service delivery,
 2. Administrative efficiency,
 3. Transparency and accountability,
 4. Citizen engagement and participation,
 5. Cost savings,
 6. Data-driven decision-making
 ,7. Digital inclusion
 ,8. Interoperability and data sharing,
 9. Emergency response and crisis management,
 10. Innovation and economic development,

30. Name: Sumaia Islam Sara
Roll: 21 MGT 007

32. Tecnological Innovation refers a
new or improved product or
process whose technological
characteristics are significantly
different from before.

33. Technology assessment
refers to the process of
evaluating and analyzing the
impact ,usefulness , and
potential risks of adopting
new technologies.

34. Importance of understanding technological
innovation and technology assessment:
Competitive advantage
Business growth
Operation efficiency
Customer satisfaction
Risk mitigation

35. Approaches to identifying emerging
technologies:
Market research
Networking
Collaboration
Monitoring startups and incubators
Industry publications and blogs
Technological scanning tools

36. Thank you.