3. E-Business
E-Business encompasses all aspects of a
business conducted electronically.
Includes online transactions, digital
communication, and other electronic
processes.
Example : Amazon.com
4. E- Commerce
E-Commerce refers to the buying and
selling of goods and services over the
internet.
Enables businesses to reach a global
audience.
Example : Online retail stores, digital
marketplaces.
6. Impact on
Customer
Relations
Improved Customer Service:
Real-time communication enables
prompt responses to customer queries
and concerns.
Personalization:
Targeted marketing through email
campaigns and personalized offers.
Social Media Engagement:
Platforms like Twitter, Facebook, and
Instagram allow businesses to interact
directly with customers.
8. WHAT IS THE DIFFERENCE
BETWEEN E-COMMERCE AND E-
BUSINESS
9. • E-commerce :All electronically mediated information exchanges between an organization and it’s
external stakeholders.
• E-business :All electronically mediated information exchanges,both within an organization and
with external stakeholders supporting the range of business processe.
10. • Difference between e-commerce and e-business :
SI
n
o
E-commerce E-business
1. E-commerce refers to the
performing online commercial
activities, transaction over
internet.
E-business refers to performing all type of
business activities through internet.
2. E-commerce is a narrow
concept and it is considered
as a subset of e-business.
E-business is a broad concept and it is considered as
a superset of e-commerce.
3. Commercial transactions are
carried out in e-commerce.
Business transactions are carried out in e-business.
4. Transactions are limited Transactions are not limited.
5. It includes activities like
buying and selling Product,
making monetary
transactions etc over internet.
It includes activities like procurement of raw
materials/goods,customer education, supply
activities buying and selling product,making
monetary transactions etc over internet.
6. It usually requires the use of
only a website.
It requires the use of multiple websites, CRMs,ERPs
that connect different business processess.
7. E-commerce is more E-business is more appropriate in Business to
11. • Intranets and extranets
Intranet:A private network within a single company using internet standards to enable
employees to access and share information using web publishing technology. Many e-
business applications that access sensitive company information require access to be
limited to qualified individuals or partners. If information is restricted to employee inside
inside an Organization,this is an intranet.
Extranet:A service provided through internet and web technology delivered by
extending an intranet beyond a company to customers, suppliers and collaborators. If
access to an organization‘s web services is extended to some others,but not everyone
beyond the organisation, this is an extranet.
14. DIFFERENT TYPES OF SALE SIDE E-COMMERCE
SELL SIDE E-COMMERCE REFERS TO TRANSACTIONS WHERE
PRODUCTS AND SERVICES ARE SOLD TO CUSTOMER VIA THE
INTERNET.
15. E-
commerc
e sites
3.Brand building sites
2.Service-oriented relatioship-
building websites
1. 5.Social networks
4.Portal, publisher or media
sites
1.Transactional e-commerce sites
16. DIGITAL MARKETING
• THIS . S A SIMILAR MEANUNG TO
‘ELECTRONIC MARKETING BOTH DESCRIBE
THE MANAGEMENT AND EXECUTION OF
MARKETING USING ELECTRONIC MEDIA
SUCH AS THE WEB, E-MAIL .
17. SIX TYPES OF DIGITAL MEDIA CHANNEL
Website and social
presences
6.Social media
marketing
2.Online PR
1.Search Marketing
5.Opt-in-e-mail
3.Online
partnership
4.Interactive ads
18. BUSINESS OR CONSUMER MODEL E-
COMMERCE TRANSACTION
IT IS NOW COMMONPLACE TRANSACTIONS BETWEEN AN ORGANIZATION AND ITS
STAKEHOLDERS ACCORDING TO WHETHER THEY ARE PRIMARILY WITH CONSUMER TO
OTHER BUSINESSES.
DIFFERENT TYPES OF E-COMMERCE TRANSACTIONS…SUCH AS
• CONSUMER TO CONSUMER (C2C)
• BUSINESS TO CONSUMER (B2C)
• BUSINESS TO BUSINESS (B2B)
• GOVERNMENT TO CONSUMER (G2C)
• GOVENTMENT TO BUSINESS (G2B)
24. As managers, we need to assess the impact of e-commerce and e-business on our market-
place and organizations. What are the drivers of changed consumer and business
behaviour? How should we respond?
1.DRIVERS of business internet adoption
Business adoption of e-commerce and e-business is driven by benefits to different parts of
their organization. First and foremost, they are concerned how the benefits of e-business will
impact on profitability or generating value to an organization. The two main ways in which
this can be achieved are:
Potential for increased revenue arising from increased reach to a larger customer base and
encouraging loyalty and repeat purchases among existing customers.
Cost reduction achieved through delivering services electronically. Reductions include staff
costs, transport costs and costs of materials such as paper.
25. At a relatively early point in e-business adoption, a government report (DTI, 2000)
identified two main categories of drivers which remain relevant today:
Cost/efficiency drivers
Increasing speed with which supplies can be obtained
Increasing speed with which goods can be dispatched
Reduced sales and purchasing costs
Reduced operating costs.
Competitiveness drivers
Customer demand
Improving the range and quality of services offered
Avoiding losing market share to businesses already using e-commerce.
26. Tangible and intangible benefits from e
commerce and e business
1 Increased sales from new leads giving
rise to increased revenue from
New customer new markets
Existing customers (cross selling)
2 Marketing cost reductions from:
Reduced time in customer service
Online sales
Reduced printing and distribution costs
of marketing communications.
3 Supply chain cost reductions from:
Reduced levels of inventory
Shorter cycle time in ordering.
1. Corporate image communication
2. Enhancement of brand
3. Improved customer service
4. More rapid more responsive
marketing, communications
including pr.
5. Identifying new partners
supporting existing partners
better.
