Jamuna Electronics & Automobiles produces and sells motorcycles in Bangladesh. It aims to provide quality products and services through ethical business practices to benefit stakeholders. Jamuna has a market share of around 20% and offers affordable motorcycles to target middle-income consumers, especially in rural areas, with a positioning of providing the same benefits as competitors but at a lower price. It differentiates itself through competitive pricing and a wide dealership network for distribution across Bangladesh.

1. Jamuna Electronics &
Automobiles

2. Mohammad HUSAIN
+8801688086897
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3. JAMUNA’s HISTORY
❑ Jamuna Group Established
❑ Jamuna Electronics and
Automobiles Ltd. Started
journey.
❑ Become one of the leading
motorcycle producer in
Bangladesh.

4. Market Share
TVS, 12%
Bajaj, 20%
Hero, 22%
Yamaha, 26%
Others (including
Jamuna), 20%
100%
❖ Now they are in other 20%

5. Mission
Is to produce and provide quality services
and innovative products for people,
maintain ethical standard in business
operation and also ensuring benefit to the
stakeholders and peoples of Bangladesh.
Objectives
Vision
We view business as a means to the
material and social well being of the
investors, employees at large leading to
accretion of wealth through financial and
moral gains as a part of the process of
development of civilization.
Major Milestone
To provide 100% service according to their
huge resources.
To accomplish our Vision and
Mission we are constantly parsing
for besetment of socio-economic
life of our People.

6. Demographic Segmentation
Low,30%
High, 30%
Middle, 40%
100% ❖ Divides market
demographic according to
income.

7. Geographic Segmentation
Rural, 50%
Urban, 25%
Sub-urban,
25%
100% ❖ Divides market
geographically according to
population density.

8. Targeting
Pegasus
Motors
targeting
strategy.
Differentiated
(Segmented)
Marketing.

9. Low,
30%
Middle,
40%
Rural,
50%
Targeting

10. Positioning
❖Positioning statement: For our motherland, we manufacture quality
and innovative products by our own prosperous resources and ensure
the satisfaction of consumer by offering standard products at a lowest
price.
❖Use “The same for less” strategy.
❖Provides same benefits at lower cost.

11. Positioning
More for More More for
Same
More for Less
Same for
More
Same for
Same
Same for
Less
Less for More Less for Same Less for Less
Price
More The Same Less
More
The Same
Less
Benefits

12. Differentiation
They differentiated by –
❖ Using price differentiation tools.
❖ Offering lower cost.
❖ Charge much less then other
competitors.

13. Product
❖ Offering five types of
products.
❖ Five years of warranty.
❖ 7 times free service.

14. Price
Market
Skimming
Market
Penetration
Pegasus Motor’s
Pricing Strategy
❖They use penetration strategy.
❖Offers Discount based on
occasion.

15. Distribution
❖120 plus dealers
❖Outlets available almost everywhere of the country
❖Use own Transportation system.

16. Distribution of Users
More than 120
Dealers
And they are planning to distribute
throughout the world
A
D
E
B
C
F

17. Promotion
❖ Others –
o Salesman
o Sponsorship
o Discount
o Billboards