The presentation is about analysis on environment context of management of Gungchil Tourism. GUNGCHIL Tourism is one of the leading tourism organizations in Bangladesh. It is a tour division of Gungchil Ltd. The presentation was made for my class presentation at November, 2016

1. WELCOME
To The Presentation
On
Analysis on Environmental Context
of Management of
Gungchil Tourism

2. Mohammad HUSAIN
+8801688086897
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3. Objective & Limitations
Objective
To describe Environmental Context of MANAGEMENT
To find out current tools and theories
To analysis how the environment
 Affect
 Manipulate
 Influenced
 Shape
The manager to manage a Corporate
Environment
Limitation
➢ Small Corporation
➢ Organization policy

4. Overview
Gungchill Tourism
ONE OFFICE
Inbound 64 City in Bangladesh
Out Bound 5 Country
Founded 2002
TOTAL MANPOWER Around 50

5. Gungchil Tourism
Mission
Vision
Think about outing and Gungchil will be the best companion
Rowing to bring Bangladesh forward

6. Tools & Theories
External Environment
Mega Environment Task Environment
 Technological Element
 Sociocultural element
 Economic Element
 International Element
 Legal Political Element
 Customers
 Competitors
 Supplies
 Strategic Partner
 Regulator

7. Gungchil Tourism
Environment
Figure:
General
Environment
of
Gungchil Tourism

8. Gungchil Tourism
Environment
Figure:
Task
Environment
of
Gungchil Tourism
Customers:
1- Teenager
2- Tourist People
3- Family & Friends
Suppliers:
1- Hotels in home & abroad
2. Transportation Company
Regulators:
1. Bangladesh Tourism
Board (BTB)
2. Bangladesh Porjoton
Corporation
Competitor
1. Mostly Indian Company
2. Very few in our country
Strategic Partner:
Counter part in
Malaysia, India, Nepal
Gungchil
Tourism

9. CSR
Betterment of society
CSR of Gungchil Tourism
 Encourage tourist to buy from local
people
 Promote culture
 Follow strict rules for save the nature

10. ETHICS
Values and ethical standards
Ethics of Gungchil Tourism
 Guideline
 Code of ethics
 Monthly session

11. Gungchil Tourism
Managing Stack holder relationship
Gungchil
Tourism
Employess
Consumers
Suppliers
Stratagic
Partner
OwnerBTB
Media
Governnment
Competitor

12. Tools & Theories
Organizational Culture
Basic foundation
- define Boundaries
- conveys Sense Of Identity
- strong communication
- fair treatment of each employees

13. Tools & Theories
Characteristics of Environment
➢ Environment complexity
➢ Environmental Dynamism
➢ Assessing Environmental Uncertainty
Affect on organization
Environmental change & Complexity
Environmental Uncertainty
The threat of new entrants
Competitive Rivalry
The threat of substitute products
The power of buyers
The power of suppliers
Environmental Turbulence
How organization adopt their
environment
By Merging
By acquisitions
By alliances

14. Gungchil Tourism
Least
Uncertainty
Moderate
Uncertainty
Moderate
Uncertainty
Most
Uncertainty
Gungchil
Tourism
Environmental Uncertainty Matrix
ComplexSimple
Stable Dynamic
DegreeofComplexity

15. Gungchil Tourism
Analysis of Affecting Environment
➢ Tourism Sector has a big thread of new entrants
➢ They have [tour.com] [mam holidays] as competitive rivalry
➢ Many company serve the same substitute service
➢ Teenager customers have more power
➢ Hotel and transportation agency are influincing

16. Recommendation
▪ Contingency Plan
▪ Proactive Stance
▪ Maintain Proper relationship
with stake holders via social
network
Recommendation
& Conclusion
Conclusion
▪ Most leading tourism organization
▪ Huge reputed
▪ Tries to manage their environment
effectively
▪ However, they face moderate uncertainty
▪ Also face difficulties in politician dimension

18. Thank You!
Any Question?
The End

19. If u love nature, nature will love u back