Disappearing stories refer to content that is only accessible for a brief period of time before being deleted from the internet. Examples include posts on Snapchat and Instagram stories. While 64% of marketers currently use or intend to use disappearing stories on Instagram, there are both benefits like increased reach and engagement, as well as disadvantages like a lack of consistency if not used as part of a long-term social media strategy. Benefits include wider audiences, more content volume, and boosted loyalty, while disadvantages include decisions without planning and not establishing a company presence first.

1. DISAPPEARINGSTORIES
Mohamed Alami Laroussi

2. Agenda
• What are disappearing
Stories
• Disappearing stories in
Marketing and Benefits
• Disappearing stories
Disadvantages

3. What areDisappearingStories ?
◦ It is content and/or material that is only accessible
for a brief period, and then gets deleted from the
internet.
◦ Snapchat and Instagram Stories are excellent
examples or early adapters.

4. Disappearing Stories in Marketing
◦ 64 percent of marketers currently use or
intend to use Instagram Stories.
◦ Another research says companies should
publish every four days.
◦ It is a marketing technique that exploits the
fear of missing out.

5. Disappearing Stories Benefits
◦ Posting single story items to stories may
improve overall reach, particularly if they are
user-generated.
◦ Reach Wider Audiences.
◦ Increase Content Volume
◦ Boost Loyalty
◦ Diversify content with authenticity.

6. Disappearing Stories Disadvantages
◦ Making decisions without a plan
◦ Having a lack of consistency in your material
◦ Not taking into consideration its relationship with
influencer marketing
◦ Uploading material without first establishing your
company's social media presence is a bad idea.

7. Reference
◦ Carmicheal, K. (2020, February 18). Ephemeral Content: How & Why to Invest in Content That Disappears. Hubspot.
https://blog.hubspot.com/marketing/ephemeral-content
◦ Geyser, W. (2021, August 3). 16 Social Media Trends for 2021 and Beyond. Influencer Marketing Hub.
https://influencermarketinghub.com/social-media-trends/
◦ Trounce, D. (2018, March 20). Ephemeral Content: Everything Marketers Need to Know. Search Engine Journal.
https://www.searchenginejournal.com/ephemeral-content/238589/#close