At the MnSearch Quarterly event held at Spyder Trap in Minneapolis, MN on August 27th, 2014, Merry Morud of AimClear presented her slidedeck "Merry Morud - Using Social Psychographic Distribution To Dominate Audience Targeting, Customer Acquisition & SEO".

1. Using Social
Psychographic Distribution
To Dominate Audience Targeting,
Customer Acquisition (& SEO)
MerryMorud,
SocialAdvertisingDirector

2. aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

5. First:
• What are Psychographics?
• Internet Wide Big Data Psychographics
• Content Distribution (Missing Link)
• Lifecycle Targeting
• Psychographic Retargeting
• Sample Case
• Link Building W/ Psychographics

6. Then: TACTICAL
Social Distribution
Image Credit: John Morgan
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

7. Social Content
Distribution.
A MUST
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

8. Yes!
Social Signals
Impact SEO
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

9. Social Content Distribution.
A MUST. bit.ly/SEOSocSig
“To summarize, it appears that
Google previously had major technical limitations
with regard to the
use of social signals as a ranking factor.
With Hummingbird,
Google now has the infrastructure
to better process social signals
(among other things).”
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

10. Image credit: digitalcolony
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

11. Content Goals
• Scalable Psychographic Traffic
• Attributable Conversion
• Real Links From Good Authority Sites
• Social Signals From Strong Users
• Focused Likes, Follows, Shares
• Insulation From Harsh SEO Updates
• PR Distribution To Bloggers & Media
SEO
SEO
SEO
SEO
$$$
SEO
$$$
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

12. …And What IS “Content” Anyway?

14. aimClear®, an integrated social, search, PR, & display
Marketing Agency
© 2014, is a publication of aimClear®

16. Amplify Content That
Performs Organically!

17. Get More Out Of What
Works

18. Content Distribution
Is Everything

19. Content Distribution = Top of Funnel
aimClear®, an integrated social, search, PR, & display
Marketing Agency
© 2014, is a publication of aimClear®
Flickr image credit: sergebystro

20. aimClear, © 2013, is a publication of aimClear®, an integrated social, search, PR & display marketing
agency.
The Great 2013
Social Media
Buzz Kill

25. aimClear, © 2013, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

26. Image Credit: Mari Smith
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

27. Image Credit: Erik Kliemt
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

28. • Reduced SEO Discoverability P2P
• (extremely)Limited Free Social Propagation
• Easy For Links, Content & Buzz NOT To Pay
Big Problems For Organic
Content Marketing
aimClear, © 2013, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

29. SEO Distribution Neutered Years Ago
aimClear, © 2013, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

32. aimClear®, an integrated social, search, PR, & display
Marketing Agency
© 2014, is a publication of aimClear®
aimClear, © 2013, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

33. aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

34. aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

35. Social Psychographic
Units
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

36. Social Targeting, Cool Like Search
aimClear, © 2014, is a publication of aimClear®,
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37. Interests, Affinities, Proclivities, Biases,
Predispositions, Religion, Sexuality, Occupation,
Education, Workplace, Preferences, Age, Gender,
Likings, Age, Predilections, Attractions, Medical
Condition, Economic Status, Peccadilloes, Desires,
Correspondences, Empathies, Relationships,
Appetites, Weaknesses, Tastes, Inclinations,
Corporate Loyalties
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

38. Targetingis Internet Wide, Including FB

42. Birth
Child Death
Spouse Death
Illness Or Injury
New Job
Loss Of Job
HS Grad
College Grad
Immigration
Pregnancy
Loss Of Pregnancy
Imprisonment
Holidays
Falling In Love
Engagement
Marriage
Separation
Divorce
State Move
City Move
Cheating
Buying A Home
Bat/Bar Mitzvah
First Communion
Baptism
Making Sports Team
Sweet 16
21 Year Old Birthday
Retirement Planning
In Retirement
Adoption
Name Change
Auto Accident
Sexual difficulties
Career Change
Major Lifecycle Milestones
Human Life Cycle Targeting
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

45. Example
Case
aimClear, © 2014, is a publication of aimClear®,
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47. HomeOwners+HomeImprovementStoreShoppers
+$125+KIncome+WoodworkingAffinity
+
+
+
Image Credit: Patty Y 1000 & Nicholas Eckhart & agordon1
$ aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

48. aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.
Social “Packaging”

49. Organic Only

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53. KPI: Web Traffic/ External Content KPIs
aimClear, © 2013, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

54. aimClear, © 2013, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

56. $300.00
Total Cost
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

57. Layered Actions

59. aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

60. aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

61. aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

62. PagePostAd Strategies:PR
• Promote Content to Media Pros
• Successes:
–Interviews!
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

63. Sail Through Algorithm Updates
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

64. Link Building Distribution
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.
• Bloggers
• Anchors, Hosts
• Producers
• Journalists

65. aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

66. aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

67. aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.
aimClear®, an integrated social, search, PR, & display
Marketing Agency
© 2014, is a publication of aimClear®
Email Has New Meaning,
FB Custom Audiences

68. • Practically Nobody Sees Your Content
• FB-like Targeting = Internet Wide
• Create True Personas: Filter Retargeting
• Get Our Your WALLETS, People
• Psychographic Distribution=Awesome Links
• BE The Future, Or Lose Your Job
Takeaways
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

69. TACTICAL
Social Distribution
Image Credit: John Morgan
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

70. • Paid Amplification Units
– LinkedIn
– Twitter
– Facebook
– G+ hack
• Bidding Strategies
• Packaging for Optimal Social Impact
• Filtered Retargeting
• Tracking Success
• Content Calendars
• Targeting for [NEW] Focused Users
TACTICAL Social Distribution Covers:
aimClear, © 2014, is a publication of aimClear®,
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71. LinkedIn Paid
Amplification
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72. aimClear, © 2014, is a publication of aimClear®,
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73. LinkedInSponsoredPost-Desktop
aimClear, © 2014, is a publication of aimClear®,
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74. LinkedInSponsoredPost-Tablet
Headline Overlay
on Image
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

75. LinkedInSponsoredPost-Mobile
Headline
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

76. LinkedInPosts–NEW(FB-like)Features
aimClear, © 2014, is a publication of aimClear®,
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77. LinkedInPost–OrganicDistributionSegmentation
Filter your ORGANIC post reach:
• Company Size
• Industry
• Job Function
• Seniority
• Geo
• Non-employees
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

78. aimClear®, an integrated social, search, PR, & display
Marketing Agency
© 2014, is a publication of aimClear®

79. aimClear®, an integrated social, search, PR, & display
Marketing Agency
© 2014, is a publication of aimClear®

80. Facebook Paid
Amplification
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

81. Page Link Post
Amplification
627px
1200px
aimClear, © 2014, is a publication of aimClear®,
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(actual) Image size in
News Feed: 400 x 210

82. Similar Facebook Units:
PagePostAd,NewsFeedAd,UnpublishedPost–Let’sJam
• Page Post Ad:
– Sponsoring Update Posted
to Feed via Ads Manager
– (Typically) More Character
Allowance
• News Feed Ad:
– Created in Ads Manager
• Selected “Clicks to Website”
– NOT Posted to Organic Feed
– CTA Buttons
– Characters: 90/25/200
• Unpublished Post:
– Created in PE
– NOT Posted to
Organic Feed
– CTA Buttons
– More Character
Allowance
– A PAIN to Create en
masse
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

83. Facebook Ads | Ad Unit: Page
Image Ads
403px
403px
aimClear, © 2014, is a publication of aimClear®,
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84. aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.
Page Image Post
AmplificationUpdate Truncates
~707(!!!) Characters

85. aimClear®, an integrated social, search, PR, & display
Marketing Agency
© 2014, is a publication of aimClear®

86. • Test for audiences
• Use Conversion Pixel =
advanced bidding
• Rule of Thumb:
– SMALL audience (1K~5K) = CPM
– Larger audience = CPC (test)
• Often:
– CPM = REACH
– CPC = Cheaper clicks
Facebook Bidding Strategies
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

87. (overbid) CPC
Audience: 150K
Actions: 93
CPE: $2.14
eCPM: $12.92
Reach: 3,928
CTR: 2.347%
Frequency: 1
Total Spend: $50.76
HIGH eCPM!
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

88. (overbid) CPM
Audience: 150K
Actions: 34
CPE: $2.14
eCPM: $2.72
Reach: 18,858
CTR: 0.176%
Frequency: 1
Total Spend: $51.33
Lower eCPM
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

89. Twitter Paid
Amplification
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

90. Twitter: Promoted Tweets
aimClear, © 2014, is a publication of aimClear®,
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91. Targeting just got CRAZY GOOD!
Twitter: Promoted Tweets
aimClear, © 2014, is a publication of aimClear®,
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92. Twitter:PromotedDARKTweets
This feature is GREAT for
testing messaging to various audiences
without flooding your Twitter feed.
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

93. aimClear, © 2014, is a publication of aimClear®,
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94. • Pay Per Engagement
– Clicks
– RTs
– Follows
– Favorites
– Replies
• Bidding – START Moderate,
bid up incrementally
– $0.34 - $1
Twitter: Promoted Tweets
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

95. Promoted Tweets = (organic) Analytics
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

96. G+ Paid Amplification:
• Currently TESTING +Posts in GDN
– Will make packaging even more important
• Alternative ways to promote G+ posts
in other Social Channels…
– Use G+ Post Detail Page URL
– Drive Users from Twitter, LinkedIn, Facebook
This tactic if for gaining more of
the purest social signals for Google
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

97. aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

98. G+ Paid Amplification: LinkedIn
Promoted Posts
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

99. G+ Paid Amplification: Facebook Boost
• Image Post + Update
(~90 Characters) + Bit.ly
aimClear, © 2014, is a publication of aimClear®,
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100. aimClear, © 2014, is a publication of aimClear®,
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101. FacebookviewG+asCompetition
We’vetried…
CANNOTDoPagePostAdstoG+…
Flickr Image Credit: yiie
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

102. Social Creative
aimClear, © 2014, is a publication of aimClear®,
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103. aimClear®, an integrated social, search, PR, & display
Marketing Agency
© 2014, is a publication of aimClear® Image Credit: t2thestreet

104. • PPAs – click-bait headline
• Soft(er) CTA
• (still) Important KWs in upper left
• Dynamic image
– Orange
– High contrast
• Qualify Clicks with Copy
Packaging for Social
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

105. aimClear®, an integrated social, search, PR, & display
Marketing Agency
© 2014, is a publication of aimClear®
http://bit.ly/SondheimAds
• Write for & LIKE Your
Audience
• Infuse Word Play
• Empower Your Audience
• Hook Them Early
• Reverse Your Process
• Step Away from the piano
Keyboard
• Use Unexpected
Resources
• Be Crystal Clear
• Be Defensible
• It’s Going to Take Time…

106. Facebook
Packaging
Edit.
~90
Char
.
Remove
Link & Edit.
Edit: Click-
Bait Headline!
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

107. aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.
Twitter Packaging

108. • News Feed Ads & Link
Images: 1200x627
Packaging for Social - Images
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

109. EXTEND The Life of
Content Distribution
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

110. Flickr Image Credit: bigtallguy
aimClear, © 2014, is a publication of aimClear®,
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111. • Top of the Funnel
– Vertical visitors via Search
– Pyschographics
• Bottom (Retargeting)
– All
– Filtered: Search
– Filtered: Psychographics
– Filtered: Search + Psychographics
Filtered Retargeting
aimClear®, an integrated social, search, PR, & display
Marketing Agency
© 2014, is a publication of aimClear®

112. Content Calendar
Organization &
Deliverables Doc
aimClear, © 2014, is a publication of aimClear®,
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113. Social Amplification - Content Calendar
aimClear, © 2014, is a publication of aimClear®,
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114. Social Amplification – Basic
aimClear, © 2014, is a publication of aimClear®,
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115. Social Amplification – ADVANCED
aimClear, © 2014, is a publication of aimClear®,
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http://bit.ly/excellists

116. Social Amplification – ADVANCED
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

117. • Tracking with Analytics
• Tag EVERYTHING
– Be Consistent & CASE SENSITIVE
– c+p at the ready (FB, Twitter, LI, G+, Tumblr,
Pinterest, etc)
• Custom Segments based on UTM
Parameters
Social Amplification – Advanced
aimClear®, an integrated social, search, PR, & display
Marketing Agency
© 2014, is a publication of aimClear®

118. Analyzing GA Data
• Goals
– Key page views
• Conversion
– sign-ups, checkouts
• Time on site
Social Amplification – Advanced
aimClear®, an integrated social, search, PR, & display
Marketing Agency
© 2014, is a publication of aimClear®

119. Social Targeting
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

120. HomeOwners+HomeImprovementStoreShoppers
+$125+KIncome+WoodworkingAffinity
+
+
+
Image Credit: Patty Y 1000 & Nicholas Eckhart & agordon1
$ aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

121. | FB Ads Best Practices
Now
Sprinkled in
‘Create Flow’
aimClear, © 2014, is a publication of aimClear®,
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122. FBTargeting|Categories galore!
aimClear, © 2014, is a publication of aimClear®,
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123. © 2014, is a publication of aimClear®, an integrated social, search, PR & display marketing agency.
This Little Box Packs a
WALLOP

124. Between
Categories =
AND
Within
Categories
= OR
aimClear, © 2014, is a publication of aimClear®,
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125. aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

126. Partner Data
aimClear, © 2014, is a publication of aimClear®,
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127. Systems Admin / Procurement
aimClear, © 2014, is a publication of aimClear®,
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128. CTOs & Directors
aimClear, © 2014, is a publication of aimClear®,
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129. Facebook B2B Targeting Methods
• Job Titles
• Interests + Workplaces
• Interests + Industry
• Graduate + Degree + Workplace
• Conferences/Expos Attended
• Professional Publications
• Competition
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

130. Targeting for
Media & PR
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131. aimClear®, an integrated social, search, PR, & display
Marketing Agency
© 2014, is a publication of aimClear®

132. Targeting Grid
FYI: Small Segments = EXPENSIVE
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133. aimClear, © 2014, is a publication of aimClear®,
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134. Invested. Writing the Checks?
aimClear, © 2014, is a publication of aimClear®,
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135. Writers/Journalists/Editors...
TV News Anchor, Producer/Talk Show Host, War Correspondent, Senior Journalist, Journalist/Reporter, News Anchor/Reporter,
Reporter/Columnist, Reporter/Correspondent, Television Producer, Muhabir, TV Host / Reporter, News Presenter, Blogspot, Press
Secretary, Writer, White House Press Secretary, TV Producer/Editor, Broadcasting Assistant, Journalist, News
Anchor/Producer, Radio Show Producer, Web Journalist, Freelancer, News Producer, Blogger/Editor, Arts Journalist,
Blogger/Owner, Politisk journalist, Journalist and writer, news producer & presenter, TV Producer/Host, Writer/Editor/Journalist,
Anchor/Reporter, Blogger/Admin, Politics Reporter, Anchor/Journalist, Web Editor/Journalist, Reporter/Anchor, a journalist,
Reporter/Journalist, TV Producer/Presenter, International News Reporter, TV Anchor/Reporter, TV Program Producer,
Journalist/Presenter, Journalist Assistant, Writer and Journalist, Political Journalist, International News Editor, News
Producer/Writer, Breakfast Show Producer, News Producer/Reporter, Show Producer, TV News Anchor/Reporter, Political activist,
Producer News, Reporter/Host, Reporter tv, Reporter/Photographer, Show Runner, TV Reporter, Senior Broadcast Journalist, Data
Journalist, World News Editor, Political Reporter, Socio-Political-Legal Activist, Show Host/Producer, Journalist/Blogger/Writer, TV News
Reporter/Anchor, TV News Reporter, Politics news Reporter, Author, Journalist and Political activist., Journalist and blogger,
Reporter and Photographer, Blogger/Writer, researcher in political media - journalist, Senior Video Journalist, Writer/Journalist,
Journalist/Editor, Freelance Journalist/Blogger, Producer/News Anchor, senior broadcast journalist/anchor, Show runners' assistant,
Senior Production Journalist, TV & Radio Producer, TV New Anchor & Journalist, Broadcasting Journalist, Blogger/Intern,
Journalist/Writer, Journalist/Columnist, Journalist/Blogger, Blogger/Journalist, Blogger/Author, Journalist/Anchor, Blogger and Writer,
Anchor/TV Presenter, Entertainment Show & Production, Wine Journalist, Journalist / Feature Writer,
Journalist/Writer/Editor, Blogger & Reblogger, TV Presenter-reporter, Broadcasting Manager, A journalist by profession, News
caster,Marketing Engineer,World representive, Blogger and Journalist, Show Creator, Producer, Director,, journalist secretary, Journalist
& news anchor, News Producer, World News Editor and English News Anchor, World News Translator, Reporter Live, TV Anchor, As
Fashion Journalist, TV CAMERA REPORTER, Journalist, Poet & Writor, Development Professional, Journalist, Political Activist ( LL.B., MA-
sociology, MA-Public Admn, MBA,PGDCA), broadcasting, Student Activist & Political Analyst, Senior Photo-Journalist,
Political/Community activist, Director of Photography / Producer / War Correspondent, Production & Weekend Show
Host, News Link International, reporter political, International Breaking News Editor, Senior Camera Journalist, News Reporter's, Senior
Crime Journalist, International News Stringer/Correspondent, Reporter/Political editor, Journalist/ Publicist/Blogger//Sound
Promoter, Political rights activist ‫ناشط‬‫حقوقي‬‫وسياسي‬ , Poltical and social activist, Journalist/Blogger Intern, Publicist Journalist of
International Policy, Journalist & Senior Reporter, BCC World news, Show Producer & Leader, TV anchor, Political Activist & CEO or
Blogger,Journalist,Writter,Essayist and Humorist
aimClear, © 2014, is a publication of aimClear®,
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136. Rolling with the Facebook Suggest
Tool
• For Interests – it’s gotten MILES better
• Start with Root Interests
• <Root Interest> + “A”… “Z”
aimClear, © 2014, is a publication of aimClear®,
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137. Facebook Targeting Tools
• Google
• Thesaurus – social synonyms
• Wikipedia
• OneLook Reverse Dictionary
aimClear, © 2014, is a publication of aimClear®,
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138. Targeting: Precise Interests |FBAdsBest
Practices
Flickr Image Credit: woodleywonderworks
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139. Flickr Image Credit: Muffet/calliope
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140. • Business Behaviors + Interest
• Job Titles + Interest
• Industry + Interest
MASH UPS with Precise Interests
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141. MASH UPS with Precise Interests
aimClear®, an integrated social, search, PR, & display
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142. Whole Human Targeting
Occupations & Employment
Groups &Affiliations
Publications Online & Off
Product Categories
Classic Mainstream Interests
Freaky Predilection
Competitors
aimClear, © 2014, is a publication of aimClear®,
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143. Focus Your Audience
With Categories & Demographics
Flickr Image Credit: daveograve
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144. Targeting:Focus &Qualify YourAudience
|FBAdsBestPractices
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an integrated social, search, PR & display marketing agency.

145. Email me to get on the list! Merry@aimclear.com
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

146. • Social Ad Units = Complex
• Test!
– Ad Type
– CPC vs CPM vs Advanced CPM
• Creative is critical
– Socially “Organic” + CTA
• Targeting
– Use Qualifiers, but DON’T Filter too far
Social Amplification Tactical Takeaways
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

147. Advanced Secrets…
• Facebook’s 1HR Decision
• NF vs RR
• Turn off mobile?
• Tanked?
• β Tool
aimClear, © 2014, is a publication of aimClear®,
an integrated social, search, PR & display marketing agency.

148. Thanks!
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