Branding and Packaging Designer Resume version May 1 15 A1

1. Objective
Experienced professional in
Graphic Communication is
looking to provide creativity and
expertise to companies with a
philosophy of excellence and
growth.
Summary
Unique blend of exceptional technical and analytical
design capabilities combined with leadership skills and experience
in creative conceptualization and business fundamentals
applied to integrated communication programs.
Over ten years of experience in design management, branding
packaging and graphic communication programs.
949/ 338-0266
fersantian@cox.net
Education
University California Irvine. UCI.
Irvine, CA.
University Extension,
Computer Design program, 1995.
Universidad Autónoma
Metropolitana. UAM.
Mexico City, Mexico.
B.A. Design for Graphic
Communication, 1980.
Universidad Nacional
Autónoma de México. UNAM.
Mexico City, Mexico
National School of Design
Graphic Design Program, 1978.
Universitá di Roma
Rome, Italy
Italian Language & Art History.
University College London
London, England
English Language & Art History.
Skills
• Project Management and business
strategic planning.
• Statistical analysis and reporting.
• Experienced in the design and
implementation of extensive
corporate ID and branding programs.
• Extensive experience implementing
packaging design programs and
• Extensive experience on graphic
communications, art and photo
• Extensive knowledge of prepress,
silkscreen and printing production.
• Languages: Fluent in both English
and Spanish (Read, Write, Speak).
Some Italian.
• Over 10 yearsyears experience in Graphic
and Microsoft Suite applications.
Portfolio & References
Available upon request.
Personal Interests
Family, Learning and Discovery,
History, History of Art, Modern Art,
Photography, Archaeology, Bonsai,
Art, International Travel, Suizeki,
Primitive Cultures, Lingüistics,
Squash, Cycling, Racquetball.
Miguel Ibarra
• Branding and Packaging Designer
•Art Direction/ Project Management
• Creative Concept Development
October 1993- May 1997
Design & Communications Director
Barravox, Inc. Irvine, CA
Created the infrastructure for a packaging
company dedicated to the gourmet gift
industry. Designed complete product line,
directed
vendors. Negotiated budgets and supervised
all aspects of production and photography.
Designed corporate image, catalogues and
advertisements for printed media. Developed
the company from it’s creation to a level of
2.45 million dollars in sales in three years.
Professional Experience
Nov 1983- Jan 1994
Creative and Art Director
I&C Design. Newport Beach, CA
• ATK/ VEGE North America. Directed
and implemented corporate image and
graphic communication program for a
forty-million dollar importer of European
and Japanese automotive performance
parts, including printed media, catalogues,
brochures, signage, advertising and other
collateral materials.
• PINSEEKER Golf. Directed, implemented
and managed corporate ID program,
developing brand applications for golf
product lines and retail packaging, wholesale
and retail product catalogues and brochures.
• Directed diverse graphic communication,
collateral and packaging programs for
customers: The Irvine Co., Bromar, Inc.,
Troxel Cycling, Bramalea Homes, Sandling
Homes, Home Americair, OC Memorial MC,
Ethicair, Marche Gourmand and others.
Mar 1981- Nov 1983
Art Director/ Senior Designer
The Sanborn Company, Newport
Beach, CA, Advertising Agency.
• Directed art department and managed
• Managed a team of three designers
& production artists
• Designed corporate identity programs,
packaging, advertising and collateral print.
• Coordinated and supervised technical
production and negotiated production/
printing budgets and vendor relations.
July 2008- Aug 2015
Creative Director, Graphics
Gibson Overseas, Inc. Commerce, CA
Developing, implementing and managing
the Corporate Branding and Retail Brands
program for an international manufacturer
and distributor of home products with
sales of $250+million.
Directing an in-house team of 18 creative
professionals in the areas of Graphic Design,
Photography, Packaging Design and Trade
Show planning.
Overseeing the creation and production
of collateral materials, catalogues, direct mail,
e-commerce and corporate website.
Planning and managing design and
production for 2,000+ packaging projects,
supervising production of 1,000+
conceptual packaging prototypes per year.
Scheduling and supervising project allocation
Monitoring, analyzing, and
reporting on team/ department productivity.
Coordinating, managing and negotiating
outsourcing for design services both locally
and through providers in China and Mexico.
Supervising lithographic, corrugation and
Planning quality assurance methodology,
assesing and training service capabilities
from China suppliers.
Coordinating interdepartmental functions
and strategizing with Marketing, Sales,
Supply chain, Human Relations and Product
Development while implementing national
and international branding programs .
June 1997- June 2008
Design & Communications Director
Triquad, Inc. Costa Mesa, CA
Created and developed Business Plan for
a gourmet packaging company catering to
Designed packaging-
vendor relations. Negotiated budgets and
supervised all facets of production, overseeing
the creation of all content materials for
catalogues, trade shows and advertising,
as well as website and e-commerce
advertising. Implemented a comprehensive
integrated sales, merchandising and
branding program, supervising web and
print media projects, as well as direct
mail and collateral applications.
the gift industry.
production procedures.
studio direction.
Portfolio www.eibaranfrei.com

2. 949/ 338-0266
fersantian@cox.net
Miguel Ibarra
• Branding and Packaging Designer
•Art Direction/ Project Management
• Creative Concept Development
Partial List of Brands
Oster
Sunbeam
Crock Pot
Nambé
French Bull
Isaac Mizrahi
Pioneer Woman
Martha Stewart
Home Essentials
Mainstays
George
Better H&G
Hometrends
Coca Cola
Peanuts
Barravox
Triquad
Troxel
Pinseeker Golf
ATK N. America
VEGE Motoren
Partial List of Retailers
Walmart
Dillard’s
Macy’s
Bed, Bad & Beyond
Nordstrom
Sears Holdings
KMart
JC Penneys
Costco
Sam’s Club
Kroger
Target
Home Depot
CVS
Safeway
Rite Aid
Publix
Amazon.com
Kohls
TJX
Meijer
HEB
BJ’s Club
ALDI
AAFES
Ross Stores
Big Lots
Michael’s
Burlington Coat
Belk
Bon Ton
Shopko
ASDA
Partial Portfolio 1

3. 949/ 338-0266
fersantian@cox.net
Miguel Ibarra
• Branding and Packaging Designer
•Art Direction/ Project Management
• Creative Concept Development
Partial Portfolio 2