The document provides information on VIP packages for artists' tours, including revenue projections, costs, and estimated payouts. It shows an example package that includes a meet & greet, photo, and merchandise for $199 per ticket. It estimates selling 50 tickets per show over 30 shows, for a gross revenue of $298,500 and estimated net of $140,154 for the artist. The rest of the document outlines Artist Arena's full-service offerings for VIP experiences, ticketing, marketing, merchandise, and international capabilities.

1. VIPEXPERIENCES

2. Aone-sheettoallowmanagers
andagentstoseeVIPpackageprices,
contents,costofgoods,finalgross
andnetsplitstoartists.
Estimatingwhereallthefinancials
willfallafterVIPpackageshavebeen
purchasedforatourcycle.
WHATISAREVENUEPROJECTION?
Band VIP Meet & Greet Experience
199.00$ x 50 per show
Ticket Face Value 50.00$
Costs
1 General Admission or Premium Reserved Ticket -$
Meet & Greet w/ members of Band -$
Individual photo w/ members of Band -$
One Exclusive set of "Band " Dice with Custom Pouch 4.50$
One Commemorative Laminate 1.80$
6.30$ per head
Markets 30
Tix/Market 50
Bundle Price $199.00
Gross Revenue 298,500.00$
Less: Ticketmaster Fee 38,506.50$ 12.9%
Less: Ticket Face Value 75,000.00$ 2,500.00$ per night
Adjusted Gross: 184,993.50$
Less: COGS 9,450.00$ 315.00$ per night
Less: Shipping 350.00$ **Drop-ship items to tour
Total Net: 175,193.50$
Historical Sell-through: 80%
Estimated Total Net: 140,154.80$
Artist Share: 80%
Estimated Artist Net: 112,123.84$
Potential Artist Net: 140,154.80$ (100% Sell-through)
2
TRUE NET DEALS
No Hidden or Admin fees
No Markups
Invoices provided
Artist Arena has been an important part of 311’s team for 10 years; handling our ticket pre-
sales andVIPpackages.Theirdedication continuesto ensure 311fans getthe best ofthe best.
They care, and it shows. — PeterRaspler, Red Light Management

3. EXPERIENCES
3
Meet & greets
Soundcheck parties
On-stage seating
Unique on-site fan experiences
Weareenteringourfourthyearaspartnerswith
ArtistArenaandcouldnotbemorepleasedwith
thedevelopmentandgrowthoftheWWEVIPExperience
program. The Artist Arena team has been eager and
enthusiastic about this partnership since its inception
and have been integral in makingthisVIPprogram grow
from a 10 show pilot to over 150 events this past year.
The VIP program has been a wonderful way to create
memorablefanexperiencesfortheWWEUniversewhile
also adding extremely valuable incremental dollars to
our overall event revenue. —Justin Scalise,WWE

4. 4
Ourservicesexpandtotyingin
albumbundleswithpackages.
Creatinguniquecodestomessage,
sendingthemredemptionpages
skinnedtotheartistslookandfeel.
ArtistArenawillbuild,hostand
reporttoSoundScan.
Fannotificationstoredeemoffers
forhighestalbumdeliveryrate.
ALBUMBUNDLES

5. MERCHANDISE
5
The team at Artist Arena are amazingly dedicated when it comes
to creating unique fan experiences and merchandise solutions for
artists.Theyactasapartnertotheartistandreallyhelpmanagersandartists
fulfill theirvisions. —AndrewGertler,AGArtists (SHAWN MENDES)

6. ArtistArena’sfullserviceticketing
platformcan host&execute
transactionsforoffersinanymarket.
Partneringwithvenues’primary
platforms,suchasTicketmaster,
allowustore-direct&retrievethe
highestsellthroughrateofpackages.
Fanshaveaneasyexperiencefinding
theircity&purchasingpackageswith
onlyacoupleofclicks.
TICKETING
6
Mobile Friendly
Working with the Artist
Arena team has been
great. They are extremely re-
sponsive and put together a
great marketing campaign and
customer experience for our VIP
packages.
—Jared Glick,
Glick Management
(TIMEFLIES, MISTERWIVES)

7. Withourcustomapp,ArtistArena
isabletoupgradefanstodifferent
offersonsite.
Technologythatwillserveonany
tabletdevice.
ON-SITEPACKAGEUPGRADES
7

8. ArtistArenaworkswithpartners
andclientstoensureVIPawareness
isvisibleonalocal&nationallevel.
StrongSEOoptimizationhelpsfans
findouroffersbyusingsimplekey
wordsinanysearchengine.
Webuild,develop,host&manage
splashpagesforartists’dotcom.
WithafullserviceCRMteamwe
createdetailedanalyticssurrounding
marketingefforts.
MARKETING
8
Email blasts
Local contests with promoters
Campaigns via band socials
Plus more
As a marketing executive, I lovethatArtistArenatakesthetimeto payattention
to details and focuses on accomplishing their client’s goals during on-sale
rollouts. Their hands-on approach to their clients’ and partners’ needs is
refreshing. — Eddie Clemens, UTA

9. Officesoverseasallowsustoproduce
andshipitemsfromtheUK,givingus
theopportunitytobringexperiences
toanypartoftheworld.
INTERNATIONAL
9
I hadgreat experiencewithArtistArena,especiallyforall
my Japanese artists. It is great way to make additional
moneywhen you are coming from far East!
— Kaori Hayashi, Hayashi International Promotion

10. PARTNERSHIPS
10

11. 11
BillAshton
GeneralManager
ashton@artistarena.com
(646)734-5285
CONTACT