Cheetham elfie level 3 unit 21 - unit recording sheets

1. Please read the instructions printed at the end of this form. One of these sheets, fully completed, should be attached to the assessed work of each candidate.
Unit Title Audio advertising media Unit Code D/504/0511 Year 2 0 1 8
Centre Name Ringwood School Centre Number 5 8 8 3 3
Candidate Name CHEETHAM Elfie Candidate Number 3 4 4 8
Assessment Criteria
Teacher comment
Page
No./Evidence
location
Pass Merit Distinction
Learning Outcome 1:
Understand how audio advertisements are used within existing advertising
campaigns
Case Study of well know advertising campaign across print,
audio visual and audio platforms
D/504/0511/URS
© OCR 2015 1 Version 1
OCR Level 3 Cambridge Technical in
Media
Unit 21 Audio advertising media
Unit Recording Sheet

2. P1: Learners evaluate an
existing advertising
campaign, including:
a) aims and objectives
b) target audience
c) representation
d) campaign message
e) audio advertisements
used in the campaign
f ) relevant legal and
ethical issues
g) regulatory bodies
h) method
M1: Learners evaluate
print-based and/or audio-
visual advertisements that
are used as part of the
chosen advertising
campaign. They explain
how advertisements
produced in different
media can be linked and
used together to convey
the campaign message
Feedback
P1 Case study of existing radio advert including
points A-H -
M1 Analysis of linked TV and print adverts
showing full media campaign –
All elements (A-H) have been completed to a good
standard showing good understanding of brand, audience
and campaign.
Nice detail on how adverts have worked together to create
message – colour, font and performance of actors.
Grade
MERIT
Assessment Criteria
Teacher comment
Page
No./Evidence
location
Pass Merit Distinction
Learning Outcome 2:
Be able to plan an advertising campaign that includes audio advertisements
Groups should produce a competent plan for an audio
advertising campaign (individually responsible for 1 section)
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3. P2: Learners produce a
competent plan for an
audio advertising
campaign that includes:
a) a proposal identifying
the product being
advertised; aims and
objectives; target
audience; and
campaign message
b) campaign schedule
containing launch
dates, consideration of
seasonal and calendar
events, location and
scheduling of
advertisements
c) relevant legal/ethical
issues
M2: As part of their
advertising campaign
schedule, learners plan
for the use of related
print-based and/or audio-
visual advertisements that
can be used as part of
the advertising campaign.
Learners explain relevant
legal and ethical
constraints and describe
how the regulatory
bodies’ codes of conduct
and regulations affect
their planned campaign
Feedback:
a) Proposal:
Clear detail with audience and message clearly
identified.
b) Campaign schedule:
Good detail with clear understanding dates and
events. Good research into costs and local radio
stations.
c) Relevant legal/ethical issues/constraints:
Clear detail with regulatory bodies identified. Nice
detail on music choices. Some detail on how the
bodies will affect their campaign.
d) Related print-based and/or audio-visual
advertisements that can be used as part of the
advertising campaign:
Good detail on adverts, with good links to each
advert – message and images used. Could have
clearer difference between lower school and 6th
form
for TV adverts so audience always know which
advert they are watching.
Students should have all 4 and have said which
one they were responsible for.
Grade
MERIT
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4. D/504/0511/URS
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5. D/504/0511/URS
© OCR 2015 5 Version 1
Assessment Criteria
Teacher comment
Page
No./Evidence
location
Pass Merit Distinction
Learning Outcome 3:
Be able to plan original audio advertisements to be used within an advertising
campaign
Planning content for the radio campaign
P3: Learners plan an
original audio
advertisement to be used
as part of the planned
campaign that will be
presented to a client,
including:
a) generation of
appropriate ideas
b) competent pre-
production materials
including scripts and
samples
c) competent production
plan with timescales
and budget for final
ideas being presented
d) relevant risk
assessment and recce
M3: Learners
demonstrate proficient
audio pre-production
skills. Learners provide a
detailed production plan
with realistic timescales
and budget.
Learners choice of
content, voice over,
sound effects and music
for their audio
advertisement ideas
effectively conveys the
planned campaign
message
a) Ideas mind map
Nice detail on initial ideas with some detail on content and
script.
b) Minutes of advertising team meeting
Only 1 example of meeting, with list of decisions made, but no
detail on dates, who was in meeting, or what roles were
decided.
c) Group treatment (inc budget costs)
Good detail on all aspects of treatment, could have more on
why decisions made.
d) Script
Good clear script that gives key information. Could have some
detail on dates of opening evening. Some attempt to format
script.
e) Audio research
Nice detail on why the two tracks were chosen, with links to
style and appeal to audience.
f)Recce
Clear detail on locations to be used. Clear layout.
g) Risk assessment
Some good detail on potential risks with some good detail on
solutions and personnel responsible.
h) Production work plan
Good detail on different stages of production
i) Recording day production schedule
Very good detail on production stage, with great detail on
timing and locations.
Grade
MERIT

6. D/504/0511/URS
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7. D/504/0511/URS
© OCR 2015 7 Version 1
Assessment Criteria
Teacher comment
Page
No./Evidence
location
Pass Merit Distinction
Learning Outcome 4:
Be able to present audio advertisement ideas to a client for feedback
Group presentations to the client
P4: Learners deliver a
presentation to a client for
feedback including:
a) pre-production
materials for the audio
advertisement
including scripts and
samples
b) production plan with
timescales and budget
for final ideas being
presented
Feedback from presentation:
Write comments here:
Individual: Clear start, good eye contact, clear
presentation
Group: Great use of PowerPoint with good clear
slides. Different mediums and social media
discussed.
Evidence blogged:
a) Group presentation slides – Yes
b) Photo evidence – Yes
c) Feedback sheets from panel – Yes
d) Reflection on pitch and any changes that need
to be made – Yes
Grade
PASS
Learning Outcome 5:
Be able to produce an original audio advertisement to be used within an
advertising campaign
Students to individually produce one radio advert. Groups
to ensure that both adverts are covered by team (lower
school and upper school).
P5: Learners produce a
competent and original
audio advertisement to be
used as part of the
planned campaign
M4: Learners use client
feedback to make
changes to their planned
advertisement and
demonstrate proficient
audio production skills.
The advertisement they
produce is generally of a
good technical standard
D1: Learners produce an
advertisement that is
generally of a high
technical standard,
and successfully conveys
the planned campaign
message
Feedback:
a) Reflection on the pitch and changes that need to
be made based on client thoughts – brief
comment:
Comments added following client feedback, with
some detail on how to improve work.
b) Evidence of production process (setting up,
using risk assessments, schedules etc):
Images and detail added as evidence.
c) Finished individual advert:
Good clear advert, good use of music and clear
narration. Good choice of main actor voice which is
calm and clear. Could have included opening
evening dates.
d) Rest of teams adverts as evidence of group
completing the brief:
All team adverts have been added to blog. Team
has created work that follows client brief and has
been produced to a high standard.

8. D/504/0511/URS
© OCR 2015 8 Version 1
Overall Grade DISTINCTION
Completed by: M Drummond Date : 04/06/18
Please tick to indicate this work has been standardised internally

9. Please note: This form may be updated on an annual basis. The current version of this form will be available on the OCR website (www.ocr.org.uk).
Guidance on Completion of this Form
1 One sheet should be used for each candidate.
2 Please ensure that the form is fully completed.
3 Please enter specific page numbers where evidence can be found in the portfolio, or where electronic evidence is being submitted, the location of this.
D/504/0511/URS
© OCR 2015 9 Version 1

10. Please note: This form may be updated on an annual basis. The current version of this form will be available on the OCR website (www.ocr.org.uk).
Guidance on Completion of this Form
1 One sheet should be used for each candidate.
2 Please ensure that the form is fully completed.
3 Please enter specific page numbers where evidence can be found in the portfolio, or where electronic evidence is being submitted, the location of this.
D/504/0511/URS
© OCR 2015 9 Version 1