Why you'll never again publish your content as a PDF

1. Event Communication Done Right!
&

2. You?
Who are

3. BRIEF
INTRODUCTION
2003: Groovy Jeans
2008: Apple
2011: Diverse Start-ups
2016: Instant Magazine
Douglas van Oijen
Chief of Growth
Douglas@instantmagazine.com
BACKGROUND

4. A little bit of history
WHERE WE
STARTED
+2008: Custom web publications
2012: Start building a platform
2013: First magazine published
2015: UK Office opened
2016: NY Office opened
2018: Launch Drag & Drop

5. 1,100
CLIENTS
12,000
PUBLICATIONS
36
COUNTRIES
SO FAR

6. WHAT IS A
WEB
PUBLICATION?

8. ATTENTION
LETS TALK ABOUT

9. OUR ATTENTION SPAN = 8 SECONDS

10. AN AVERAGE WEBSITE VISIT = 52 SECONDS

11. YOU HAVE TO GRAB THE
ATTENTION OF YOUR AUDIENCE!

12. WHAT’S THE ROI?

13. 5CLICKS
IMPRESSIONS
PER 10,000

14. HELLO AD BLOCKERS

15. STOP YELLING,
START TELLING
”

16. CONTENT MARKETING
IT’S TIME FOR

17. YOU ARE NOT THE ONLY ONE

18. 2+ MILLION BLOGS PER DAY

19. EVERY 60 SECONDS ON FACEBOOK:

20. 293,000 STATUS UPDATES
EVERY 60 SECONDS ON FACEBOOK:

21. EVERY 60 SECONDS ON FACEBOOK:
510,000 COMMENTS

22. EVERY 60 SECONDS ON FACEBOOK:
136,000 PHOTO UPLOADS

23. OUR BRAIN IS LOADED WITH
34 GB OF DATA, EVERY DAY!

24. MAKE SURE YOUR CONTENT
STANDS OUT…

25. ON ALL SCREENS…

26. EASY JOB, RIGHT?

27. CREATE
RELEVANT CONTENT
1

28. The Next Ad
Save the date

29. RAUW
Social media week
TimeTable of the
event

30. RAI
Negenmaandenbeurs
Exposanten
Publication

31. Disney
Thank you Publication

32. PERSONALIZE
2

33. VISITOR TIME: +22%

34. ENGAGEMENT: +71%

35. SOCIAL SHARABILITY: + 50%

36. KEEP
IT SHORT
3

37. 3:47

38. 250 WORDS A MINUTE

39. VISUALIZE
4

40. 60,000x FASTER

41. PREFER VIDEO OVER TEXT

42. MAKE IT
MOBILE FRIENDLY
5

43. 53% OF YOUR AUDIENCE IS ON MOBILE

44. MEASURE
AND OPTIMIZE
6

45. SCROLLDEPTH
TIME SPEND
EXITS
VIDEO PLAYS
SOCIAL SHARES
SUBSCRIBERS

46. GO RESPONSIVE
CONCLUSION:

49. QUESTIONS?
ANY

50. A030
MEET US AT

51. RECEIVE THE KEYNOTE?
Douglas@instantmagazine.com
and/or like us via Shake-on