This document outlines the agenda and key topics for a workshop on branding, marketing, and communications planning for Innovation Norway. The workshop will cover the competitive landscape for startups in London, building a sales pipeline, the role of CEOs in brand storytelling, and practical workshops. It emphasizes the importance of clarity and consistency in communications given the crowded startup environment in London. It also discusses blending owned, earned, and paid channels in the new media landscape and focusing on purpose to make promises the brand can deliver on. The goal is to help participants take away actions around defining audiences, blending engagement channels, and experimenting with new communications innovations.