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10 Digital Trends for 2016

Main trends of digital communication, in fashion & lifestyle, eyewear and other markets…

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10 Digital Trends for 2016

  1. 1. 10 Digital Trends for 2016 Carlo Biggi February 2016
  2. 2. Agenda 10 Digital Trends for 2016 2 Our task In 180 Minutes, we will discover and discuss some main trends of digital communication, in fashion & lifestyle, eyewear and other markets… 10 TRENDS FOR 2016 Reading the crystal ball: 10 things that (perhaps) are going to happen, or to become really important, in social media and digital communication VERY BIG vs VERY SMALL Tiny products and brands, huge shop windows: things you should consider, before opening an e-commerce, or any other business online DIGITAL GOES LOCAL The power of maps: people around the world, searching for big brands, in little shops next door SALES 2.0 Cold calling is dead: thanks to LinkedIn, and a lot of other social selling techniques, for salespersons and sales organizations
  3. 3. 10 Digital Trends for 2016 3 What is «SEO»? Just for focusing our discussion…
  4. 4. 10 Digital Trends for 2016 4 SEO = Search Engine Optimization
  5. 5. 10 Digital Trends for 2016 5 Which of these two FB pages is better? Why? LIKES: 3.374.048 LIKES 1.313.666
  6. 6. Which is better? 10 Digital Trends for 2016 6 Oakley = 19,41 % talking about Carrera = 0,17 % talking about
  7. 7. 10 Digital Trends for 2016 7 10 TRENDS FOR 2016 Reading the crystal ball: 10 things that (perhaps) are going to happen, or to become really important, in social media and digital communication VERY BIG vs VERY SMALL Tiny products and brands, huge shop windows: things you should consider, before opening an e-commerce, or any other business online DIGITAL GOES LOCAL The power of maps: people around the world, searching for big brands, in little shops next door SALES 2.0 Cold calling is dead: thanks to LinkedIn, and a lot of other social selling techniques, for salespersons and sales organizations
  8. 8. 1. Free media do not exist… 10 Digital Trends for 2016 8 Owned Earned Paid Affiliation networks Price compare Mobile adv Display adv Keyword adv Social media adv Mobile site Company website Corporate blog Corporate profiles Mobile app Youtube Twitter LinkedIn Pinterest Facebook Instagram Whatsapp
  9. 9. 1. Free media do not exist… 10 Digital Trends for 2016 9 OwnedMobile site Company website Corporate blog Corporate profiles Mobile app Affiliation networks Price compare Mobile adv Display adv Keyword adv Social media adv Youtube Twitter LinkedIn Pinterest Facebook Whatsapp Instagram Earned Paid
  10. 10. 10 Digital Trends for 2016 10 2. Very Big VS Very Small (to be continued) Keywords in Google searches SKUs in a huge online shop Huge shops vs small shops Huge networks vs small forums …
  11. 11. 10 Digital Trends for 2016 11 3. Sales 2.0 (to be continued)
  12. 12. 10 Digital Trends for 2016 12 4. Quality and not Quantity
  13. 13. 10 Digital Trends for 2016 13 5. Differentiated content strategy
  14. 14. 10 Digital Trends for 2016 14 6. Cross-channel marketing Site & ecommerce Fan Page & co Store ADV Sponsorship Testimonial Press ADV
  15. 15. 10 Digital Trends for 2016 15 7. Falling in love with email, again
  16. 16. 10 Digital Trends for 2016 16 8. Analytics gets serious for Companies
  17. 17. 10 Digital Trends for 2016 17 9. Mobile takes over the world
  18. 18. 10 Digital Trends for 2016 18 10. Digital goes local (to be continued)
  19. 19. 10 Digital Trends for 2016 19 10 TRENDS FOR 2016 Reading the crystal ball: 10 things that (perhaps) are going to happen, or to become really important, in social media and digital communication VERY BIG vs VERY SMALL Tiny products and brands, huge shop windows: things you should consider, before opening an e-commerce, or any other business online DIGITAL GOES LOCAL The power of maps: people around the world, searching for big brands, in little shops next door SALES 2.0 Cold calling is dead: thanks to LinkedIn, and a lot of other social selling techniques, for salespersons and sales organizations
  20. 20. 10 Digital Trends for 2016 20 2. Very Big VS Very Small Keywords in Google searches SKUs in a huge online shop Huge shops vs small shops Huge networks vs small forums …
  21. 21. 2. Very Big VS Very Small 10 Digital Trends for 2016 21 Big Small
  22. 22. Very Big VS Very Small 10 Digital Trends for 2016 22
  23. 23. 10 Digital Trends for 2016 23 Very Big VS Very Small
  24. 24. 10 Digital Trends for 2016 24 Very Big VS Very Small
  25. 25. 10 Digital Trends for 2016 25 10 TRENDS FOR 2016 Reading the crystal ball: 10 things that (perhaps) are going to happen, or to become really important, in social media and digital communication VERY BIG vs VERY SMALL Tiny products and brands, huge shop windows: things you should consider, before opening an e-commerce, or any other business online DIGITAL GOES LOCAL The power of maps: people around the world, searching for big brands, in little shops next door SALES 2.0 Cold calling is dead: thanks to LinkedIn, and a lot of other social selling techniques, for salespersons and sales organizations
  26. 26. 10 Digital Trends for 2016 26 My friend Giovanni  On LinkedIn since July 2013  Connections = 1200 (February 2016), most part orthodontists In Italy extimated orthodontists = 4000 ⅓ of local market
  27. 27. 10 Digital Trends for 2016 27 Not only LinkedIn
  28. 28. 1) Meeting with the customer 10 Digital Trends for 2016 28 CUSTOMER ME COMPETITORSMY BRANDS
  29. 29. 2) After 3 months 10 Digital Trends for 2016 29 CUSTOMER ME COMPETITORSMY BRANDS
  30. 30. 2) After 3 months, with Sales 2.0 actions 10 Digital Trends for 2016 30 CUSTOMER COMPETITORSMY BRANDS ME > presence, pressure, frequence of contact
  31. 31. 10 Digital Trends for 2016 31 10 TRENDS FOR 2016 Reading the crystal ball: 15 things that (perhaps) are going to happen, or to become really important, in social media and digital communication VERY BIG vs VERY SMALL Tiny products and brands, huge shop windows: things you should consider, before opening an e-commerce, or any other business online DIGITAL GOES LOCAL The power of maps: people around the world, searching for big brands, in little shops next door SALES 2.0 Cold calling is dead: thanks to LinkedIn, and a lot of other social selling techniques, for salespersons and sales organizations
  32. 32. 10 Digital Trends for 2016 32 10. Digital goes local
  33. 33. 10 Digital Trends for 2016 33 10. Digital goes local
  34. 34. 10 Digital Trends for 2016 34 digital goes local = helping trade selling your brands
  35. 35. 10 Digital Trends for 2016 35 Thank you!
  36. 36. February 2016 Digital Academy Via Durini 26 20122 Milano T +39.02.91768779 digitalacademy.it
  • UmbertoDeSantis2

    Jan. 10, 2017
  • Playrabbit

    May. 6, 2016
  • wprasit

    Apr. 15, 2016

Main trends of digital communication, in fashion & lifestyle, eyewear and other markets…

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