This document provides an overview and background of Instant Magazine, a company that creates web publications. It discusses how Instant Magazine started in 2008 creating custom web publications and launched its platform in 2012. It has since grown to serve over 1,200 clients across 35 countries. The rest of the document focuses on best practices for creating effective web publications, including grabbing readers' attention in 8 seconds, using content marketing over advertising, keeping content short and visual, optimizing for mobile, and measuring engagement.

2. BRIEF
INTRODUCTION
1998: Vida Webdesign
2006: RAADHUIS (agency)
2013: Instant Magazine
Daan Reijnders
Co-Founder and CEO
@daanreijnders
daan@instantmagazine.com
BACKGROUND

3. A little bit of history
WHERE WE
STARTED
+2008: Custom web publications
2012: Start building our platform
2013: First magazine published
2015: UK Office opened
2016: NY Office opened
2017: Launch Drag & Drop

4. 1,200
CLIENTS
10,000+
PUBLICATIONS
35
COUNTRIES
SO FAR

5. WHAT IS A
WEB
PUBLICATION?

7. ATTENTION
LETS TALK ABOUT

8. OUR ATTENTION SPAN = 8 SECONDS

9. YOU HAVE TO GRAB THE
ATTENTION OF YOUR AUDIENCE!

10. ADVERTISING?
HOW? BY

11. WHAT’S THE ROI?

12. 5CLICKS
IMPRESSIONS
PER 10,000

13. HELLO AD BLOCKERS

14. STOP YELLING,
START TELLING
”

15. CONTENT MARKETING
IT’S TIME FOR

16. YOU ARE NOT THE ONLY ONE

17. 2+ MILLION BLOGS PER DAY

18. EVERY 60 SECONDS ON FACEBOOK:

19. 293,000 STATUS UPDATES
EVERY 60 SECONDS ON FACEBOOK:

20. EVERY 60 SECONDS ON FACEBOOK:
510,000 COMMENTS

21. EVERY 60 SECONDS ON FACEBOOK:
136,000 PHOTO UPLOADS

22. OUR BRAIN IS LOADED WITH
34 GB OF DATA, EVERY DAY!

23. MAKE SURE YOUR CONTENT
STANDS OUT…

24. ON ALL SCREENS…

25. EASY JOB, RIGHT?

26. CREATE
RELEVANT CONTENT
1

27. BOL.COM
GUIDE ON HOW
TO BE A BETTER
PHOTOGRAPHER

28. KPMG
A BENCHMARK
OF A GLOBAL
SECURITY AUDIT

29. INSHARED
GUIDE HOW
TO TRAVEL
SAFELY

30. TENTOO
WHITE PAPER HOW
TO CREATE A
STAFF HANDBOOK

31. PERSONALIZE
2

32. VISITOR TIME: +22%

33. ENGAGEMENT: +71%

34. SOCIAL SHARABILITY: + 50%

35. KEEP
IT SHORT
3

36. TL;DR

37. 250 WORDS A MINUTE

38. AN AVERAGE WEBSITE VISIT = 52 SECONDS

39. WEB PUBLICATIONS: 3:47

40. VISUALIZE
4

41. 60,000 x FASTER

42. PREFER VIDEO OVER TEXT

43. MAKE IT
MOBILE FRIENDLY
5

44. 53% OF YOUR AUDIENCE IS ON MOBILE

45. MEASURE
AND OPTIMIZE
6

46. SCROLL DEPTH
TIME SPENT
EXITS
VIDEO PLAYS
SOCIAL SHARES
SUBSCRIBERS

47. GO RESPONSIVE
CONCLUSION:

48. OPTIMIZED FOR MOBILE
TRACK TRUE ENGAGEMENT
SHAREABLE ON A PAGE LEVEL
EMBED INTERACTIVE CONTENT
UPDATE AT ALL TIME
SEO FRIENDLY

51. QUESTIONS?
ANY

52. BOOTH 476
MEET US AT

53. RECEIVE THE KEYNOTE?
daan@instantmagazine.com