Sales Meets the Social Web A BzzAgent Experiment
Social media has changed everything, including the very fabric of how companies get stuff done. AFTER SOCIAL: Small sales teams are augmented by the network of the social web BEFORE SOCIAL: Companies directly employed its sales forces to call on clients and sell products
Corporate culture is like one big human petri dish. Why not experiment a little?
We’ve experimented with… writers (90 Days of BzzAgent), artists (Artist in Residence Program) , local businesses (free space initiative), and all sorts of big brains, (The Bento Box) . Now we’re up for a new experiment….
What if Your Sales Force was the Social Web? We love clients (and hear they love us, too). And we imagined that in the spirit of the social Web – a world in which everyone is connected to everyone else – a new lead-generation model may be on the verge of emerging. What if we augmented our sales force with the power of you? Maybe together, we can all win in a big way…
YOU … help us set up a face-to-face meeting with a Brand Manager (or above) at a top 200 Consumer Packaged Goods (CPG or FMCG) company in the United States or United Kingdom, and a member of our team will attend the meeting. Oh yeah, sure, you can come along if you want! 1 What’s a CPG? http://en.wikipedia.org/wiki/Fast_moving_consumer_goods
WE 2 … describe what we do this way (caution: sales pitch coming): BzzAgent is a word of mouth media company. We've been around since 2001 and have run 650 programs for more than 250 clients. We inspire our 625,000 volunteer brand advocates (and other audiences) to experience products and services, and provide them the tools to share their opinions both in person and throughout their online social networks. If you’d like to send a deck along to your contact, you can download it at: http://www.bzzagent.com/go/IntroDeck2.pdf
CASH 3 … is what we’ll pay you. $250 for any face-to-face meeting we agree to attend — and 3% of the total fee on any deal from a meeting that turns into a contract. Our average contract fee in 2008 was $240,000, so that’s some serious moola. Big FAT Rule : Do not spam people you don’t know about this. This is for your friends/contacts only! Flip two pages ahead for the fine print/rules.
… at our CEO if you think you have a meeting worth setting up. HOLLER! 4 Facebook: Dave Balter Twitter: @davebalter Email: [email_address]
*** Here’s What We Won’t Pay You For <ul><li>An introduction for a meeting with someone we already know </li></ul><ul><li>A lead for someone at a level below a Brand Manager </li></ul><ul><li>A lead at a company other than a top 200 CPG or FMCG </li></ul><ul><li>Anything outside of the United States or the United Kingdom </li></ul><ul><li>Hassling us or being generally annoying </li></ul>
Ok, social media. Let’s see what you’re made of!