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Douglas van Oijen is the Chief of Growth at Instant Magazine, which provides a platform for creating digital publications. The document discusses Instant Magazine's history starting in 2008 providing custom web publications and launching their platform in 2012. It then outlines tips for creating effective digital content, including grabbing attention in 8 seconds, personalizing content for visitors, keeping content short at 250 words per minute, visualizing with video and images, making content mobile friendly, and measuring and optimizing performance based on metrics like scroll depth and time spent.
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From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
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- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
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Event summit 2018
- 1. Event Communication Done Right! &
- 2. You? Who are
- 3. BRIEF INTRODUCTION 2003: Groovy Jeans 2008: Apple 2011: Diverse Start-ups 2016: Instant Magazine Douglas van Oijen Chief of Growth Douglas@instantmagazine.com BACKGROUND
- 4. A little bit of history WHERE WE STARTED +2008: Custom web publications 2012: Start building a platform 2013: First magazine published 2015: UK Office opened 2016: NY Office opened 2018: Launch Drag & Drop
- 6. WHAT IS A WEB PUBLICATION?
- 9. OUR ATTENTION SPAN = 8 SECONDS
- 10. AN AVERAGE WEBSITE VISIT = 52 SECONDS
- 11. YOU HAVE TO GRAB THE ATTENTION OF YOUR AUDIENCE!
- 12. WHAT’S THE ROI?
- 15. STOP YELLING, START TELLING ”
- 16. CONTENT MARKETING IT’S TIME FOR
- 17. YOU ARE NOT THE ONLY ONE
- 18. 2+ MILLION BLOGS PER DAY
- 19. EVERY 60 SECONDS ON FACEBOOK:
- 20. 293,000 STATUS UPDATES EVERY 60 SECONDS ON FACEBOOK:
- 21. EVERY 60 SECONDS ON FACEBOOK: 510,000 COMMENTS
- 22. EVERY 60 SECONDS ON FACEBOOK: 136,000 PHOTO UPLOADS
- 23. OUR BRAIN IS LOADED WITH 34 GB OF DATA, EVERY DAY!
- 24. MAKE SURE YOUR CONTENT STANDS OUT…
- 25. ON ALL SCREENS…
- 26. EASY JOB, RIGHT?
- 28. The Next Ad Save the date
- 29. RAUW Social media week TimeTable of the event
- 32. PERSONALIZE 2
- 34. ENGAGEMENT: +71%
- 35. SOCIAL SHARABILITY: + 50%
- 36. KEEP IT SHORT 3
- 37. 3:47
- 38. 250 WORDS A MINUTE
- 39. VISUALIZE 4
- 40. 60,000x FASTER
- 41. PREFER VIDEO OVER TEXT
- 43. 53% OF YOUR AUDIENCE IS ON MOBILE
- 45. SCROLLDEPTH TIME SPEND EXITS VIDEO PLAYS SOCIAL SHARES SUBSCRIBERS
- 49. QUESTIONS? ANY
- 50. A030 MEET US AT
- 51. RECEIVE THE KEYNOTE? Douglas@instantmagazine.com and/or like us via Shake-on