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LavaCon Portland 2013 - Cloudwords

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This presentation was delivered on Tuesday, October 22nd in Portland at the LavaCon conference.

Published in: Technology, Business

LavaCon Portland 2013 - Cloudwords

  1. 1. Leveraging Cloud Technology to Streamline your Content Strategy Michael Meinhardt Founder, Cloudwords @m_meinhardt @CloudwordsInc @LavaCon @m_meinhardt
  2. 2. “Managing” Multilingual Content Today Website Vendor Portal Poor use of people’s time Slow localization roll-outs Marketer Marketing Executive Email FTP EMEA Translator Collateral No visibility Marketer APAC Translator .XLS Marketer Mktg Automation Vendor Portal Reviewer High costs Inconsistent message across markets Americas Translator Reviewer @CloudwordsInc @LavaCon @m_meinhardt
  3. 3. Cloudwords – The Global Content Cloud ANY COLLABORATION & KNOWLEDGE SYSTEM, ANY MARKETIN G AUTOMATI ON ANY CONTENT MGMT SYSTEM ANY KNOWLEDG E BASE ANY WEBSITE CMS CLOUD-BASED ANY TRANING/ LEARNING SYSTEM CUSTOMER-CENTRIC LOCALIZATION PLATFORM WORKFLOW AUTOMATION & COLLABORATION ANALYTICS & REPORTING NEW TRANSLATION VENDORS FROM CLOUDWORDS MARKETPLACE TRANSLATION MEMORY HOSTED GLOSSARY & STYLEGUIDE ANY TRANSLATION SERVICES CURRENT & PREFERRED TRANSLATION VENDORS @CloudwordsInc @LavaCon @m_meinhardt
  4. 4. Deliver market impact in weeks, not months. Increase engagement and capture global revenue faster with Cloudwords. Extended market roll-outs create missed revenue, risk of competition sweeping in, and dilution of brand message across the globe. @CloudwordsInc @LavaCon @m_meinhardt
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  6. 6. Expanding value proposition Music Discovery STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. Media Engagement Music + TV
  7. 7. When it comes to second screen, have we been solving a problem that doesn’t really exist? 8
  8. 8. 9
  9. 9. “Simplicity is the ultimate sophistication.” Leonardo da Vinci STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 10
  10. 10. People of all ages are using Shazam 13% <18 19% 18-24 27% 19% 11% 25-34 35-44 45-54 10% 55-64 1% 65 *percentages reflect current Shazam users source: Nielsen/Flurry 2012 11
  11. 11. It’s not easy turning interest into action STRICTLY CONFIDENTIAL © Copyright 2013 Shazam Entertainment Ltd. 12
  12. 12. Engaging the Marketing Team: You need the Data! Results from our recent survey on trends in the Localization Industry September 2013 @CloudwordsInc @LavaCon @m_meinhardt
  13. 13. Who Responded? @CloudwordsInc @LavaCon @m_meinhardt
  14. 14. Content Strategy? @CloudwordsInc @LavaCon @m_meinhardt
  15. 15. Translation Memory? @CloudwordsInc @LavaCon @m_meinhardt
  16. 16. Translation Budgets? @CloudwordsInc @LavaCon @m_meinhardt
  17. 17. What type of content? @CloudwordsInc @LavaCon @m_meinhardt
  18. 18. How fast is fast? @CloudwordsInc @LavaCon @m_meinhardt
  19. 19. BIGGEST process challenges? @CloudwordsInc @LavaCon @m_meinhardt
  20. 20. Where is the content? @CloudwordsInc @LavaCon @m_meinhardt
  21. 21. Marketing Automation? @CloudwordsInc @LavaCon @m_meinhardt
  22. 22. Translation Technologies @CloudwordsInc @LavaCon @m_meinhardt
  23. 23. What Web CMS do you use? @CloudwordsInc @LavaCon @m_meinhardt
  24. 24. Summary - Anyone that creates content in your company is your friend! - Massive opportunities to optimize your multilingual content business processes - When talking to Marketing, get familiar with their lingo! - Market share, revenue growth, customer success @CloudwordsInc @LavaCon @m_meinhardt
  25. 25. Thank you! Michael Meinhardt Founder, Cloudwords @m_meinhardt @CloudwordsInc @LavaCon @m_meinhardt

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