Alchemy Publisher Presentation


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An Introduction to Alchemy Publisher

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Alchemy Publisher Presentation

  1. 1. Presenter : Shamus Dermody Introducing… Making the complex simple™
  2. 2. Agenda : Part One <ul><li>About Alchemy Software Development </li></ul><ul><li>Introducing Alchemy PUBLISHER 2.0 </li></ul><ul><ul><li>New addition to our family of products </li></ul></ul><ul><li>Working together </li></ul><ul><ul><li>Alchemy CATALYST </li></ul></ul><ul><ul><li>Alchemy PUBLISHER </li></ul></ul><ul><ul><li>Alchemy Language Exchange </li></ul></ul><ul><li>Making the complex, simple </li></ul><ul><ul><li>Translating Adobe FrameMaker </li></ul></ul><ul><ul><li>Focus on precision & accuracy of your translations </li></ul></ul><ul><li>Product Demonstration </li></ul><ul><li>Q&A </li></ul>
  3. 3. Alchemy Software Development <ul><li>We’re the 2 nd largest supplier of localization technology </li></ul><ul><ul><li>Global Product Development centers </li></ul></ul><ul><ul><ul><li>USA, Ireland, Eastern Europe, India – 5 centres </li></ul></ul></ul><ul><ul><ul><li>40+ development resources </li></ul></ul></ul><ul><ul><li>Extensive technology portfolio covering all aspects of content creation cycle </li></ul></ul><ul><ul><ul><li>Authoring, Managing, Translating and Publishing </li></ul></ul></ul><ul><ul><ul><li>WorkFlow and Terminology Management </li></ul></ul></ul><ul><ul><li>R&D Budget </li></ul></ul><ul><ul><ul><li>$8m p.a. and growing </li></ul></ul></ul><ul><li>Division of </li></ul><ul><ul><li>3 rd largest LSP </li></ul></ul><ul><ul><li>Revenues of $156m (2007), predict $200m (2008) </li></ul></ul><ul><ul><li>Global network of 50 offices (and growing) </li></ul></ul><ul><ul><li>Industry Leader In Website, Software Localization, and Enterprise-wide Translation Solutions </li></ul></ul>
  4. 4. Alchemy Software Development <ul><li>Pioneers of Visual Localization Technology </li></ul><ul><ul><ul><li>Over 20,000+ licenses worldwide </li></ul></ul></ul><ul><ul><ul><li>Market Leader in Visual Localization Technology </li></ul></ul></ul><ul><ul><ul><li>Alchemy CATALYST 3.x launched 1998 </li></ul></ul></ul><ul><ul><ul><li>Alchemy CATALYST 7.0 launched 2007 </li></ul></ul></ul><ul><li>Running in over 75% of the worlds largest Localization Service Providers </li></ul><ul><ul><ul><li>Source Common Sense Advisory Worlds Top LSP Report 2007 </li></ul></ul></ul><ul><li>80% of the worlds largest software companies use Alchemy CATALYST </li></ul><ul><ul><ul><li>Source Global 1000 Report </li></ul></ul></ul>
  5. 5. Technology Roadmap Technology Roadmap
  6. 6. Benefits <ul><li>Extensive Product Portfolio </li></ul><ul><ul><li>Unique, scalable, vendor agnostic </li></ul></ul><ul><ul><li>Workflow </li></ul></ul><ul><ul><ul><li>GlobalLink Content Director </li></ul></ul></ul><ul><ul><ul><li>GlobalLink Project Director </li></ul></ul></ul><ul><ul><li>Terminology Management </li></ul></ul><ul><ul><ul><li>GlobalLink Term Manager </li></ul></ul></ul><ul><ul><li>Translation Memory </li></ul></ul><ul><ul><ul><li>Alchemy Language Exchange (Enterprise TM) </li></ul></ul></ul><ul><ul><ul><li>Alchemy PUBLISHER (Advanced TM for documentation) </li></ul></ul></ul><ul><ul><li>Localization Technology </li></ul></ul><ul><ul><ul><li>Alchemy CATALYST (Visual L10N) </li></ul></ul></ul><ul><ul><li>Authoring Assistance </li></ul></ul><ul><ul><ul><li>ABREVE™ </li></ul></ul></ul><ul><ul><li>WEB Based Review </li></ul></ul><ul><ul><ul><li>GlobalLink Reviewer </li></ul></ul></ul>
  7. 7. Product Roadmap <ul><li>Where all the products fit in? </li></ul>Software WebSites Help & Docs Global content delivery Translate Author Manage Publish Alchemy PUBLISHER Alchemy CATALYST Alchemy Language Exchange / GlobalLink TM Server GlobalLink Term Manager GlobalLink Reviewer * GlobalLink Content Director Alchemy Connector* Client CMS ABREVE™
  8. 8. Our Solution Portfolio
  9. 9. Our Solution Portfolio <ul><li>Alchemy CATALYST 7.0 </li></ul><ul><ul><li>Visual TM Solution for Web, help and UI </li></ul></ul><ul><ul><li>Market Leader, over 20,0000 licenses </li></ul></ul><ul><li>Alchemy Language Exchange 2.0 </li></ul><ul><ul><li>Enterprise TM Solution </li></ul></ul><ul><ul><li>Launched Sept 2007 </li></ul></ul><ul><li>Alchemy Publisher 2.0 </li></ul><ul><ul><li>Advanced TM for Documentation </li></ul></ul><ul><ul><ul><li>Content Rich formats (Frame, MS Word etc.) </li></ul></ul></ul><ul><ul><ul><li>Design rich formats(InDesign, QuarkXPress) </li></ul></ul></ul><ul><ul><li>To be launched Q2 2008 </li></ul></ul>
  10. 10. Creating Global Content – Unified Approach UA (User Assistance) Software WWW Help & Docs UI (User Interface) Alchemy LANGUAGE EXCHANGE Alchemy CATALYST Visual Localization Solution Alchemy PUBLISHER Advanced TM for Documentation
  11. 11. Customers Choose Alchemy Technology “ What benefit do you get by deploying Alchemy CATALYST in your localization workflow?” 30% Translation Costs 50% Time to market ACDSee ™ “ Four years ago…we struggled to release products in international markets. Today we see a 50% reduction in time-to-market and an overall 30% reduction in translation costs. Alchemy technology delivers both .” - Marco Alverez, ACD Systems, May 2006
  12. 12. What does it look like? <ul><li>Improves </li></ul><ul><ul><li>Speed </li></ul></ul><ul><ul><li>Quality </li></ul></ul><ul><ul><li>Costs </li></ul></ul>
  13. 13. Alchemy PUBLISHER 2.0 <ul><li>Advanced Translation Memory for Documentation </li></ul>Making the complex simple™ Content Rich Pubs - Adobe Framemaker (all versions) - MS Word (2000 and beyond) - RTF (all versions) - XHTML - XML Design Rich Pubs - Adobe InDesign (CS2-3) - QuarkXPress(4-6 and 7.x) - HTML (and all derivatives) - CHM - LiveDocs WWW Content - HTML (all derivatives) - ASP - XML - Databases (DB2, MS SQL, Oracle) Software Apps - Desktop Apps (32/64x) - MS .NET Apps (1 – 3) - Java Apps - Visual Basic Apps
  14. 14. Business Benefits <ul><li>SPEED </li></ul><ul><ul><li>Accelerates project completion </li></ul></ul><ul><ul><ul><li>Take on more project and increase revenue </li></ul></ul></ul><ul><li>QUALITY </li></ul><ul><ul><li>Ensures consistency and quality within translations </li></ul></ul><ul><ul><ul><li>Improves customer satisfaction </li></ul></ul></ul><ul><li>COSTS </li></ul><ul><ul><li>Speeds up the localization process </li></ul></ul><ul><ul><ul><li>Reducing the overall cost of translations </li></ul></ul></ul><ul><ul><ul><li>Never translate the same sentence twice </li></ul></ul></ul>
  15. 15. Alchemy PUBLISHER 2.0 <ul><li>Robust, scalable, dependable TM </li></ul>High Performance TM Industry Standard RDBMS Application to analyze, translate and create target files Alchemy Language Exchange/EXPRESS Microsoft SQL Server
  16. 16. The Complex Traditional Process Open In Framemaker Save As MIF ORG Use Stagger plus ORG file to recreate MIF file Save as FM document MIF STF Translate using TagEditor Use Stagger and create STF and ORG files FM Open In Framemaker MIF Translating Framemaker
  17. 17. The Simple Making the complex simple™ Translating Framemaker Open File Save Target As
  18. 18. The Complex <ul><li>Everything in RED is a hook or tag. These have to be translated individually. </li></ul><ul><li>The GRAY text is to be avoided at all cost. Do not delete or modify this at all! </li></ul><ul><li>The black text needs to be translated. </li></ul>Translating Framemaker
  19. 19. The Simple <ul><li>Very clean view of text to be translated. No RED bits! </li></ul><ul><li>No GRAY bits either. File format is protected. Now just focus on precision and accuracy of your translation </li></ul><ul><li>Point and click to translate – it couldn’t be easier! </li></ul>Making the complex simple™ Translating Framemaker
  20. 20. Product Demonstration <ul><li>Making the complex simple™ </li></ul><ul><ul><li>(1) Analysis </li></ul></ul><ul><ul><ul><li>Determine the scope of your project: Costs & Schedule </li></ul></ul></ul><ul><ul><li>(2) Translate </li></ul></ul><ul><ul><ul><li>Pre-translate your files to leverage as all your previously translated material </li></ul></ul></ul><ul><ul><ul><li>Translate what’s left! </li></ul></ul></ul><ul><ul><li>(3) Clean Up </li></ul></ul><ul><ul><ul><li>Create your target files </li></ul></ul></ul><ul><ul><ul><li>Clean Up your TM </li></ul></ul></ul>Making the complex simple™
  21. 21. How is it different? <ul><li>Traditional TM tools </li></ul><ul><ul><li>Focus on saving money by re-using previous translations </li></ul></ul><ul><li>Alchemy PUBLISHER </li></ul><ul><ul><li>Saves money by re-using previous translations </li></ul></ul><ul><ul><li>Saves more money by re-using DTP Layout information </li></ul></ul><ul><ul><li>Double the savings of traditional Text-based TM tools </li></ul></ul>Double the Savings
  22. 22. How is it different? <ul><li>Traditional TM tools </li></ul><ul><ul><li>Translators need to be more engineer than linguistic expert </li></ul></ul><ul><li>Alchemy PUBLISHER </li></ul><ul><ul><li>Translators focus on the quality and precision of their work </li></ul></ul><ul><ul><li>WYSIWYG Environment </li></ul></ul><ul><ul><li>Translation Suggestions </li></ul></ul><ul><ul><li>Terminology Suggestions </li></ul></ul><ul><ul><li>Machine Translation </li></ul></ul>Precision & Quality
  23. 23. How is it different? <ul><li>Traditional TM tools </li></ul><ul><ul><li>Our way or the highway </li></ul></ul><ul><li>Alchemy CATALYST </li></ul><ul><ul><li>Open architecture </li></ul></ul><ul><ul><ul><li>Web Services, COM API </li></ul></ul></ul><ul><ul><ul><li>SDKs </li></ul></ul></ul><ul><ul><li>Supports for all standards </li></ul></ul><ul><ul><ul><li>TMX, XLIFF, XML </li></ul></ul></ul><ul><ul><ul><li>Idiom, TRADOS </li></ul></ul></ul><ul><ul><li>Well connected </li></ul></ul>Vendor Agnostic
  24. 24. In conclusion <ul><li>Alchemy PUBLISHER 20 </li></ul><ul><ul><li>Advanced TM for Documentation </li></ul></ul><ul><li>Benefits – Rule of Three </li></ul><ul><ul><li>Speed – Faster project turnarounds </li></ul></ul><ul><ul><li>Costs – Reduced translation/DTP costs </li></ul></ul><ul><ul><li>Quality – Improved consistency and higher TM re-use </li></ul></ul><ul><li>We’re different </li></ul><ul><ul><li>Double the savings – Re-use translations and layout </li></ul></ul><ul><ul><li>Focus on Precision & Quality – Context rich visual editors </li></ul></ul><ul><ul><li>Vendor Agnostic – Uses virtually every TM, SDKs available </li></ul></ul>Making the complex simple™
  25. 25. What does it look like? <ul><li>Delivers </li></ul><ul><ul><li>Speed </li></ul></ul><ul><ul><li>Quality </li></ul></ul><ul><ul><li>Costs </li></ul></ul>
  26. 26. Our Clients – What they want? Create Revenue Opportunities by reaching international markets quickly , efficiently and without jeopardizing quality
  27. 27. Our Clients – Typical Profile <ul><li>Large ISV </li></ul><ul><ul><li>Internal L10N Process </li></ul></ul><ul><ul><ul><li>Engineering, QA & PM Teams </li></ul></ul></ul><ul><ul><ul><li>Prepare Files for Translation </li></ul></ul></ul><ul><ul><ul><ul><li>Transkits, QA Guides </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Language Guides(TM,Glossaries) </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Own their process & TMs </li></ul></ul></ul></ul><ul><ul><li>External L10N Process </li></ul></ul><ul><ul><ul><li>Outsource Translation, Engineering, QA </li></ul></ul></ul><ul><ul><ul><li>Linguistic QA & Review </li></ul></ul></ul><ul><ul><li>Produce Gold Masters </li></ul></ul><ul><ul><ul><li>Internal CM system to create GM </li></ul></ul></ul><ul><ul><li>Budget: Marketing/Sales/Dev P&L </li></ul></ul>
  28. 28. Our Clients – Who are they? Software Companies LSPs Translators Aerospace Automotive Electronics and Hi Tech Finance & Legal IT & Software Life Sciences Manufacturing Media & Publishing Travel & Tourism Multiple Language Vendors Single Language Vendors Localization Engineering Q&A Testing Services Language Groups Reviewers Editors Project Managers Translators Professional Translators Freelance Translators Academic Governments Alchemy CATALYST Alchemy CATALYST 7.0 Developer/PRO Edition Developers Alchemy CATALYST 7.0 Localizer Edition Localizers Alchemy CATALYST 7.0 Translator/PRO Edition Professional Translators
  29. 29. Customers Choose Alchemy CATALYST “ What benefit do you get by deploying Alchemy CATALYST in your localization workflow?” 30% Translation Costs 50% Time to market ACDSee ™ “ Four years ago…we struggled to release products in international markets. Today we see a 50% reduction in time-to-market and an overall 30% reduction in translation costs. Alchemy CATALYST delivers both .” - Marco Alverez, ACD Systems, May 2006
  30. 30. Alchemy CATALYST 7.0 <ul><li>Specialized localization tool developed to enable the translations of software , online help and web sites </li></ul>Market Leader in Total Visual Localization™ Solutions <ul><li>Optimizes Localization Process </li></ul><ul><li>No programming experience or special training </li></ul><ul><li>Localize without source code </li></ul><ul><li>Start before final release available </li></ul><ul><li>Tightly integrated to all TMs to maximise translation re-use </li></ul>WWW Sites Help Systems Software Applications 170+ File Types
  31. 31. What does it look like? <ul><li>Delivers </li></ul><ul><ul><li>Speed </li></ul></ul><ul><ul><li>Quality </li></ul></ul><ul><ul><li>Costs </li></ul></ul>
  32. 32. Our Clients – Who are they?