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Atlas prici decision


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Atlas prici decision

  1. 1. Atlas Presented By: Ashim Shakya Binay Jeswal Ganga Pd Khanal Gyani Yadav Pashupati Khadka Rajendra Kaini Rakesh Suraj K.C 18th July 2013 Product Name : Maxs1
  2. 2. Executive Summary Atlas is going to launch a new revolution in technology Effectively and efficiently competent with customers because of its uniqueness Targeting specific segments in the consumers and business markets 2
  3. 3. Primary marketing objective is to achieve BEP within 18 months (selling 55,000 units) Primary financial objective : achieve sales revenue of Rs. 1.5 billion turning 1st year losses to less than 20% of the expected turnover Executive Summary (Cont ..) 3
  4. 4. Situation Analysis Expected monthly Revenue Rs 5,00,000 Expected Annual Growth Rate 10% Per year Estimated Cost per month Rs 3,00,000 Number of Staff 10 4
  5. 5. Planning to open 50 stores all over Nepal Already has 20 stores Large retail store is going to establish in Kathmandu, which take cares about 60% of Customer Customers 5
  6. 6. Competitors 6
  7. 7. Strength : Quality product, innovative Weakness : High price Opportunity : Able to enter into new market Threats : New competition with Maxs1 SWOT Analysis of Sony 7
  8. 8. SWOT Analysis Strength  Price and quality  Service center  Easy replacement Weakness  Brand name  Low Availability Opportunity  Capturing the global market  High Demand for our product Threats  Competitors  Economic recession 8
  9. 9. Increase Product awareness of product within the target market by 25 percent in one year Increasing sales by 10% over the next six months Reduce Product Price by 10% and increase market Share by 5 percent in the first Quarter in target market Objectives 9
  10. 10. Improve brand awareness so that a minimum 50% of target customers will recognize our brand over the next fiscal year. Increase Gross profit margin 3 percent Per product Objectives cont… 10
  11. 11. Linked objectives with strategy Objectives Strategy Mix Increase Product awareness of product within the target market Kathmandu by 25 percent in one year. Aggressive sampling campaign using point of purchase and coupons to encourage trying new product. Promotion Increase target market Biratnager’s Share by 5 percent in first quarter Reduce Product Price by 10% and increase market Price Lunch Improve service Birtamode market In next year Redesign declining service according to new customer specifications/wants Product Introduce our produce in new target market Ilam Expand Distribution to sports concessions to reach more youth and men. Product 11
  12. 12. Product 20 MP video camera Price Average cost of Atlas : Rs 75,000/- (without additional Lenses) Marketing Mix 12
  13. 13.  KTM - Civil Mall, City Center  Lalitpur - Bishal Bazar  Pokhara - Pokhara City Center  Dharan - Dharan Mall Main production place : Kathmandu Other Convenient stores: Place 13
  14. 14. Promotion Mix 14 Advertising Personal selling Public relation Sales promotion Promotion
  15. 15. Give information about our product Remind about our product Pursue to buy our product Objectives of Advertisement 15
  16. 16. Thank You !!! Any Queries ?