Agenda for the Digital Marketing Summit 2014 in Dhaka, Bangladesh. The summit is organized by Bangladesh Brand Forum in association with The Daily Star. Speakers include Michael Leander, Manan Mehta (Sr. VP of Razorfish India), Nawbut Alit (head of Marketing, Airtel), Hasan Mehdi (Head of Mobile ,Samsung), Rajeeb Hasan (COO at Ogilvy Bangladesh), Morshed Alam (executive director, Mindshare) and many more. The Digital Marketing Summit in Bangladesh has partnered with Bangladesh Association of Software & Information Services, WebAble, masthead PR, Strategeek, aamra and tv partner Independent to make the event happen.

1. In assosiation with
With over 18 years of digital marketing experience since 1995,
Michael Leander has been hands-on involved in just about any part
of direct and interactive marketing one can think of.
An award winning international marketing speaker, Michael
Leander has delivered great experiences to audiences in nearly 40
countries earning him a reputation as a "great marketing speaker
and marketing trainer".
Michael Leander is known for his engaging and dynamic
presentation style. Hundreds of marketing professionals from more
than 75 different nations have labeled him "humorous",
"entertaining", "real expert", "inspirational" and "most valuable
speaker".
On 20 September (Saturday), 2014
At Radisson Blu Water Garden Hotel
An initiative of
Co Sponsor Partner
Social Media
Partner
PR Partner
Manan Mehta
Senior Vice-President and Head of Business
Razorfish, India.
Digital Marketing
Partner
IT Partner
Michael Leander
International Speaker
CEO, Michael Leander Company
Founder & Chairman, Markedu
Manan Mehta has extensive advertising experience of working
across brands. Prior to Razorfish, a full-service digital agency at
the intersection of creativity, media and technology, he was
Managing Partner and Founding Member of India's most
celebrated creative agency Taproot India. Before Taproot, he
worked with Leo Burnett India in multiple capacities.
His experience spans across leading traditional agencies as well
as new age digital agencies. He has experience in building brands
across industries like Fashion, FMCG, Telecom, Finance, Retail,
Entertainment, Media, Tourism, Infrastructure and has worked
with advertising agencies namely RMG David (now Bates CHI &
Partners), Leo Burnett, Taproot India and now at Razorfish India.
BRANDS IN SOCIAL MEDIA
7 ELEMENTS TO SUCCESSFUL DIGITAL PRESENCE
A G E N D A
8:00 AM - 9:00 AM
REGISTRATION
9:00 AM - 9:15 AM
WELCOME NOTE
9:15 AM - 9:30 AM
OPENING SPEECH
Shariful Islam; Founder and Editor, Bangladesh Brand
Forum
9:30 AM 10:30 AM
SESSION 1
Speaker: Manan Mehta; Sr Vice President, Head of
Business, Razorfish India
Topic: Brands in Social Media
10:30 AM - 11:00 AM
SNACKS BREAK
11:00 AM - 12:00 PM
SESSION 2
Panel Discussion 1
Topic: Mobile Advertising - Opportunities and Challenges
Moderator: Drabir Alam; Associate Director, Cookie Jar
Panel Members:
Kaymun Amin; Managing Director, VU Mobile
Nawbut Ali; Head of Marketing, Airtel
Tanim Ahmed; Head of Sales and Marketing, bdnews24.com
Hasan Mehdi; Head of Mobile, Samsung
Morshed Alam; Executive Director, Mindshare
12:00 PM - 1:00 PM
SESSION 3
Panel Discussion 2
Topic: Digital Marketing in Bangladesh - A Case Analysis
Moderator: Nasheet Islam; CEO, G&R Ad Network
Panel Members:
Ridwan Hafiz; Co-Founder, Analyzen
Ovick Alam; Co-founder & CEO, WebAble
Shourav Islam; CEO, Unifox Digital Media
Riyad S. A. Husain; CEO, Magnito Digital
Sidrat Talukder; Managing Director, StrateGeek Digital
Marketing
1:00 PM - 2:15 PM
LUNCH BREAK
2:15 PM - 2:30 PM
UNVEILING OF MARKETING BLOG
2:30 PM - 3:30 PM
SESSION 4
Panel Discussion 3
Topic: Story Telling in a Virtual World
Moderator: Rajeeb Hasan; COO, Ogilvy Bangladesh
Panel Members:
Camelia Kamal, Blogger
Arif R Hossain, Blogger
Chowdhury Shaheb, Blogger
Rajib Hasan, Blogger
3:30 PM 5:15 PM
SESSION 5
Speaker: Michael Leander, International Speaker
CEO, Michael Leander Company
Founder & Chairman, Markedu
Topic : 7 Elements to Create Successful Digital Marketing
Presence
5:15 PM - 5:30 PM
CLOSING REMARKS
5:30 PM - 6:00 PM
MINGLING & SNACKS
TV Partner