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Digital Marketing Summit in Dhaka, Bangladesh


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Agenda for the Digital Marketing Summit 2014 in Dhaka, Bangladesh. The summit is organized by Bangladesh Brand Forum in association with The Daily Star.

Speakers include Michael Leander, Manan Mehta (Sr. VP of Razorfish India), Nawbut Alit (head of Marketing, Airtel), Hasan Mehdi (Head of Mobile ,Samsung), Rajeeb Hasan (COO at Ogilvy Bangladesh), Morshed Alam (executive director, Mindshare) and many more.

The Digital Marketing Summit in Bangladesh has partnered with Bangladesh Association of Software & Information Services, WebAble, masthead PR, Strategeek, aamra and tv partner Independent to make the event happen.

Published in: Marketing
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Digital Marketing Summit in Dhaka, Bangladesh

  1. 1. In assosiation with With over 18 years of digital marketing experience since 1995, Michael Leander has been hands-on involved in just about any part of direct and interactive marketing one can think of. An award winning international marketing speaker, Michael Leander has delivered great experiences to audiences in nearly 40 countries earning him a reputation as a "great marketing speaker and marketing trainer". Michael Leander is known for his engaging and dynamic presentation style. Hundreds of marketing professionals from more than 75 different nations have labeled him "humorous", "entertaining", "real expert", "inspirational" and "most valuable speaker". On 20 September (Saturday), 2014 At Radisson Blu Water Garden Hotel An initiative of Co Sponsor Partner Social Media Partner PR Partner Manan Mehta Senior Vice-President and Head of Business Razorfish, India. Digital Marketing Partner IT Partner Michael Leander International Speaker CEO, Michael Leander Company Founder & Chairman, Markedu Manan Mehta has extensive advertising experience of working across brands. Prior to Razorfish, a full-service digital agency at the intersection of creativity, media and technology, he was Managing Partner and Founding Member of India's most celebrated creative agency Taproot India. Before Taproot, he worked with Leo Burnett India in multiple capacities. His experience spans across leading traditional agencies as well as new age digital agencies. He has experience in building brands across industries like Fashion, FMCG, Telecom, Finance, Retail, Entertainment, Media, Tourism, Infrastructure and has worked with advertising agencies namely RMG David (now Bates CHI & Partners), Leo Burnett, Taproot India and now at Razorfish India. BRANDS IN SOCIAL MEDIA 7 ELEMENTS TO SUCCESSFUL DIGITAL PRESENCE A G E N D A 8:00 AM - 9:00 AM REGISTRATION 9:00 AM - 9:15 AM WELCOME NOTE 9:15 AM - 9:30 AM OPENING SPEECH Shariful Islam; Founder and Editor, Bangladesh Brand Forum 9:30 AM 10:30 AM SESSION 1 Speaker: Manan Mehta; Sr Vice President, Head of Business, Razorfish India Topic: Brands in Social Media 10:30 AM - 11:00 AM SNACKS BREAK 11:00 AM - 12:00 PM SESSION 2 Panel Discussion 1 Topic: Mobile Advertising - Opportunities and Challenges Moderator: Drabir Alam; Associate Director, Cookie Jar Panel Members: Kaymun Amin; Managing Director, VU Mobile Nawbut Ali; Head of Marketing, Airtel Tanim Ahmed; Head of Sales and Marketing, Hasan Mehdi; Head of Mobile, Samsung Morshed Alam; Executive Director, Mindshare 12:00 PM - 1:00 PM SESSION 3 Panel Discussion 2 Topic: Digital Marketing in Bangladesh - A Case Analysis Moderator: Nasheet Islam; CEO, G&R Ad Network Panel Members: Ridwan Hafiz; Co-Founder, Analyzen Ovick Alam; Co-founder & CEO, WebAble Shourav Islam; CEO, Unifox Digital Media Riyad S. A. Husain; CEO, Magnito Digital Sidrat Talukder; Managing Director, StrateGeek Digital Marketing 1:00 PM - 2:15 PM LUNCH BREAK 2:15 PM - 2:30 PM UNVEILING OF MARKETING BLOG 2:30 PM - 3:30 PM SESSION 4 Panel Discussion 3 Topic: Story Telling in a Virtual World Moderator: Rajeeb Hasan; COO, Ogilvy Bangladesh Panel Members: Camelia Kamal, Blogger Arif R Hossain, Blogger Chowdhury Shaheb, Blogger Rajib Hasan, Blogger 3:30 PM 5:15 PM SESSION 5 Speaker: Michael Leander, International Speaker CEO, Michael Leander Company Founder & Chairman, Markedu Topic : 7 Elements to Create Successful Digital Marketing Presence 5:15 PM - 5:30 PM CLOSING REMARKS 5:30 PM - 6:00 PM MINGLING & SNACKS TV Partner