This document summarizes the experience and expertise of Arifur Rahman, a digital marketing professional with over 8 years of experience leading digital media campaigns. It lists some of the major clients he has worked with, including Banglalink, Coca-Cola, and Green Delta Insurance. It also provides a link to his LinkedIn profile and email for contact. The document then discusses topics like innovation, rich media, engagement, mobile first strategies, and using data/analytics to drive meaningful innovation and ROI.

1. Innovation . Richmedia . Engagement

2. Arifur Rahman
Head of digital media
Digital marketing professional with over 8 years of experience in
marketing, sells, PR and digital media. Past experience in The Daily
Star, former head of PR and Social Media in Lamudi & Digital
Marketing Strategist in Melonades.
Expertise on Strategic planning, designing and developing digital
media campaign. Headed many remarkable digital campaigns like -
Aynabaji – The movie, Feluda.
Also handled big clients like – Banglalink, Coca-Cola, Marico, Emami,
Green Delta Insurance, bKash, Reckitt Benckiser, Trust Bank, IDLC,
Grameen Phone, ROBI, Airtel.
Reach me
https://www.linkedin.com/in/findshakkhor/
shakkhor@gmail.com

3. Innovation

4. The most
INNOVATIVE
country

5. The most innovative
companies on Earth
Source - Forbes 2018

6. Link - https://www.youtube.com/watch?v=p2A4WLeoxcc&t=1s

7. Meaningful Innovation
&
Driving ROI

8. Transformations
with Innovations

9. “Life became an endless popularity
contest”
RACHEL BOTSMAN

10. 30 147 28166.3
May
2019

11. 150

12. Mobile First Strategy

13. Interrogating
the brief
Creative Idea
development
Final
Execution
Why are we advertising?
Who are we talking to?
What are we saying?
Research Follow the brand guideline
Creativity is a process

14. Richmedia

15. Platforms

16. 3K+
Leads
generated
Ramadan – Zakat Calculator

17. 120K+
Engagement
Musical Event Promotion – Legends of Rock

18. Campaign - Speed meter
20k
Leads
65%
Increase in
performance

19. Engagement

20. Objective
The interactivity and engagement get users excited about your
products or services.
Future ad campaigns planning and optimization.
Lead Capture
Ad form - JavaScript & HTML
Call to action

21. Mobile First Strategy
Meaningful Innovation
Data/Analytics Driven
4 things to remember today
ROI driven

22. Thank You