TIDAL7 is a brand agency for the digital age that provides full-service branding and digital services. They have experience working on over 100 brands across various categories and industries. The team utilizes behavioral economics and focuses on video and digital strategies to deliver differential consumer attention in today's fragmented media landscape. They also offer end-to-end retail services including consultancy, design, logistics, and store digitization.

1. TIDAL7
A Brand Agency for the
Digital Age

2. Built the brand from
scratch
Desh Ka Namak –
the first and the
return
‘Anything for my
Thums Up’ has
stayed for 20 years
From Santoor Soap
to a full beauty
portfolio
Zakir Hussain & Wah
Taj
MarieLite, Dark
Fantasy, MintoFresh
Chax - CCO
Ex Chief Creative Officer
FCB Ulka
Rediff Y&R
Leo Burnett
Highly Awarded Creative
Won every well known
Indian or International
award.
Jury Chair for many
Brand Equity Top 10
Ad Film Maker
Founder of Persistence of
Vision

3. 8 years, Multiple
categories, Digital &
Integrated
Engineered India’s most
successful Brand
Transition
India lead for the
Omnicom Group,
Integrated, Digital
10 years, Credit cards,
Bank, multichannel
Global client, Digital
Strategy & innovation,
ecommerce
Energising India’s
largest brand, Brand
Architecture, Integrated
solutions
Ex President – Tribal DDB
& RAPP
Ex. Executive Director -
Leo Burnett
MD – Level Up Games
India’s largest MMORPG,
Real-time gaming,
90 Server Farm
Brand Marketing
Unilever Beverages
Venkat Mallik - CSO

4. Consumer Products
Range
Lubricants, Fuels Ice creams, Ghee,
Milk
Social Media Corporate Ensure & Pediasure
IMPACT
30 Under 30
Young Spikes Singapore,
Portfolio Night New York,
ABBYs, Adfest, Digital
Crest
FCB Ulka
MICA
Chaitanya Joshi –
Partner & CD

5. The team has experience working
on over a 100 Brands

6. Full Service Brand & Digital

7. We evangelize long range planning on
Digital using new tools
TOO MUCH HAS CHANGED WITH THE CONSUMER & MEDIA. WE NEED NEW TOOLS TO THINK

8. DELIVERING DIFFERENTIAL DIGITAL CONSUMER
ATTENTION
D CA
3
Go up the
Brand Ladder
Brand
Generosity
Purpose or
Social Activism
wins
Be the news
Attention
Quotient
Power of
Premium
Properties
Being first in
an ad string
Power of
Context
Be wary of
banner
blindness
OUR FRAMEWORK OF GUIDELINES
Chase the right
metrics
Customize
content to the
channel
Mobile
Primetime &
timing
IN A WORLD OF FRAGMENTING ATTENTION, DELIVERING CONSUMER ATTENTION IS GOLD

9. Behavioral economics led thinking
enables counter-intuitive insights
OUR B.E. PRACTICE TRIGGERS ENHANCED OUTCOMES FROM DIGITAL & OTHER INTERVENTIONS
TEMPORAL
DISCOUNTING
LOSS
AVERSION
FRAMING
RELATIVITY MIRRORING
SOCIAL
NORMS
AND MANY MANY MORE CONCEPTS TO NUDGE PEOPLE TO TAKE DESIRED ACTIONS
The team at Tidal7 and
our BE consultants
have brought in
Behavioral
interventions (not just
advertising solutions)
for brands like Tata,
Apollo Hospitals,
Reliance, among other
all to great success

10. Betting on Video to a Fault Video
– Is, Was, Will be the most powerful
Cisco
Research
predicted that
by 2019 - 90%
of all Content
on digital will
be Video
WE BET ON THE STRATEGIC USE OF VIDEOS WHICH ARE ON OR AROUND BRAND

11. Tidal7 Retail – End to End Retail
services
RETAIL EXPERTISE INCLUDING CONSULTANCY & IMPLEMENTATION SERVICES ACROSS URBAN INDIA
Retail
Branding &
Strategic
consultancy
Store Design,
Layout, Interiors,
furniture &
fixtures
Retail logistics -
Merchandising, Collateral &
POS, Vendors,
Warehousing
Store Digitization
services
IT Infrastructure
consultancy &
support
Training & on
going
management
support
Mathew A Kallarackal
Retail Strategy, Logistics,
Infrastructure
Solomon Dani
Retail Strategist,
Director Operations

12. Strategy, Creative, Content &
Video Assignments

13. A Recent
Recognition
that we are
Proud to share

14. Looking for a Digital marketing plan
for your brand & to grow your
business? We could help
venkatmallik@tidal7.asia
+91 93235 97215
www.tidal7.asia