10 highly acclaimed companies to look out for 2019 | The Enterprise World

www.theenterpriseworld.com | APAC Edition | December 2019
NETSTAIRSTransforming businesses with innovative
real-time communication solutions
CHENNAI
GATEWAY OF SOUTH INDIA
Ahmad Moradi
CEO
NETSTAIRS
UPSHOT
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UPCOMING
EDITIONS
THE
COMPANIESto Watch 2019
Disruptive THE MOST
INFLUENTIAL LAWYERS
TO WATCH IN 2020

www.marriott.com
ENBRACE UNCOMPLICATED LUXURY
AT OUR 5-STAR HOTEL IN MUMBAI

It is said that the trip taking a lot of time in pre-planning never comes into reality. Why not plan a
trip on a single click? Easy Trip Planners is an online travel company based in Delhi and is a
leadingnameintheIndiantravelindustryandisknown forprovidingthebestdeals.
Startingabusiness mightbeeveryone’s cupof teabutrunningitsmoothly&standingstrong inthe
market, definitely not. Behind every successful business there goes a lot of hard work and many
sleepless nights. Success is a subjective term and everyone has their own definition of it. In a
business landscape, success can be measured in terms of profit, a strong network and most
importantlyanappreciationbyhappyclients.
Some businesses have pledged to provide quality products and services. Factors like leadership,
proper talent acquisition, innovative business ideas and a bond of trust with clients are backbones
of strongstandingbusinesses.
In this issue of The Enterprise World, 10 Highly Acclaimed Companies to look out for 2019, we
are proudly bringing to you such companies that have made their unique position in the market
withtheirqualityserviceandproductofferings.
Netstairs, a company featured as a cover story in this issue is a globally acclaimed provider of
innovative and complex video-based solutions founded by Mr Ahmad Moradi. Mr Ahmad
Moradiisoneoftheleadingpioneerednamesinvideo-basedtechnologiesaroundtheworld
Prizma Digitech is one of a handful of organizations that covers both the key areas of HR
Excellence as well as Operational Excellence. Give a read to an Interview with the company’s
founders lets discover how has the technology field changed with the time and Prizma Digitech’s
journeysinceinception.
Happy Reading!
There is nothing impossible in this world. We can do all that we can think and we can think all that
wehavenotthoughttodate.
South Indian culture has always been a feather in a cap of Indian Culture. Chennai, a gateway to
South India has been a centre for many businesses in every domain. Readout about Chennai from
itshistorytothepresentinUpshot Metros.
From Editor's Desk
Impossible is Just a Thought!
Rushikesh Deshpande

The Enterprise World
Publisher
Peter J.
James H.
Meera B. | Akshay J.
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Avinash G.
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Shalmali W.
Rushikesh Deshpande

Buzo Media Services is a young,
nimble and one of the fastest-
growing digital media agencies of
Nagpur, India. From media
planning to content strategy, web
development to listing websites on
top searches; Buzo does it all- that
too effectively! Buzo is a Google
Partner Agency and the highest
digital ad-buying firm from Central
India.
In an Interview with Mr Ashok
Goyal, MD at BLR Logistiks, read
out their journey since inception.
BLR Logistiks is a leading name in
the transportation and logistics
industry due to its quality services
offerings. They provide
transportation, International Freight
Management, Warehousing and
Distribution, Project and ODC
transportation and Rail Cargo
services to their valuable clients.
This issue of The Enterprise
World, 10 Highly Acclaimed
Companies to look Out for 2019
features,
Featuring for the cover story is
Netstairs. Today workforces
communicate frequently online to
get work done within time and
more qualitative. It is a need to
provide a real-time communication
platform for such forces.
NETSTAIRS is a strong standing
company dealing in innovative and
complex video-based solutions.
Mainly processes in digital media
delivery, cloud infrastructure,
platforms, and software as a
service. The Master’s brain behind
the growth of the company is
Ahmad Moradi, CEO of
NETSTAIRS.
Flying Penguins is a software
design & development and digital
marketing company with 5 years of
experience in the field. The team of
35 people headquartered in Asia’s
biggest logistics hub and education
hub of Central India, with
additional marketing office in
Sydney, Australia.
Founded in May 2008, Easy Trip
Planners is a brainchild of Mr.
Rikant Pitti & Mr. Nishant Pitti.
Easy Trip Planners is an online
travel company based in Delhi and
is a leading name in Indian travel
industry and is known for
providing the best deals.
In an interview with Mr. Vineet
Trakroo, the CEO (Chief Evolution
Officer) of Evolution Strategy, let
us learn how important an
'Evolution Strategy’ is to the
businesses. Readout and open
doors of opportunity in the field of
strategic planning.
Shoppingkart24, is a global
platform to many weavers/artisans
/craftsmen/farmers, small-scale
vendors, providing an online/offline
channel to showcase the unique &
versatile line of products and hence
promoting richness & uniqueness
of Indian arts & crafts along with
In this era of e-commerce, to
empower businesses digitally,
eOrchids Technosolutions provides
various services to their valuable
clients. In a conversation with Mr.
Mustafa Kamal, Founder &
Creative Head at eOrchids
Technosolutions, let’s find out more
about the company and their
technology offerings.
Leaders in Spotlight
other non-crafts products from
several artisans/craftsmen or local
manufacturers & vendors from
rural/urban India.
Training and development are key
to progressive organizations and
they have allocated budget for the
same. In a talk with Prizma
Digitech’s Founding Members and
Directors Mr Aakash M Borse, Mr
Vishal V Kulkarni and Mr Jalay V
Pandya let’s get motivated by their
success story and discover more
about Prizma Digitech.
IndiQus is a fast-growing Cloud
solutions company that works with
Service Providers (Telcos, ISPs and
Datacentre providers) globally and
helps them set up and run an in-
country cloud business. IndiQus
provides 360-degree solutions
covering software, professional
services and business consulting to
enable the Service Provider to build
and operate a local cloud business.
Their customers include the likes of
Airtel-Nxtradata, Vodafone,
Ooredoo, Sri Lanka Telecom, and
Datahub.
Nirmalya Labs is a product
development company, founded by
techno-entrepreneurs from National
Institute of Technology (NIT). In
an interview with Biraja Prasad
Nath (Chairman) and Keshav
Tripathy (CEO), they speak of
Nirmalya Labs, its inception, the
challenges and the journey.

www.silexpro.com
INNOVATION, BEYOND IMAGINATION
We focus to provide solutions that offer a unique user experience and a unique
way of using the different videoconferencing and meeting applications while
maximizing interaction and collaboration.

NETSTAIRSTransforming businesses with
innovative real-time
communication solutions
On the Cover
08 Buzo Media
Services
Combining Digital
Craftsmanship
14
BLR Logistiks
A Leading Transportation
and Logistics Company
24
eOrchids
Technosolutions
Spinning Dream
to Reality
29
Festive Season
2019
Will Property Prices Fall?
60
Upshot Metros
Chennai- Gateway
of South India
32
Interviews
From the
Editor

C
O
N
T
E
N
T
S
Easy Trip
Planners
Efcient Travel
Planning
18
IndiQus
Enabling Telcos and Service
Providers launch in-Country
cloud services in emerging markets
40
Flying
Penguins
Making Businesses
Stand Strong, Digitally
36
ShoppingKart24
Promoting Indian
Craftsmanship
56
Evolution Strategy
Design the Perfect
Evolution Strategy
46
Nirmalya Labs
An Inherent
Attribute of Soul
50
Prizma Digitech
Rejuvenating
Organizations!
64
What's
New
Gadgets On
The Go
54
Live a liitle,
laugh a little
22
Why “Don’t Take
it Personally” is a
Terrible Work Advice
68
Why Being an
Entrepreneur is not
Only about Having
Great Ideas
44

NETSTAIRSTRANSFORMING BUSINESSES WITH INNOVATIVE
REAL-TIME COMMUNICATION SOLUTIONS
s a perk of digitial
Aeconomy, the entire
business world is
transforming tremendously. We
have come a long way from
nowhere to a technologically full-
powered life. The online
broadcasting, collaboration, and
communications world has changed
a lot with group video and live
streaming. Many Real-Time video
codec serving sectors like E-
learning, Media and Information,
Corporate Businesses are always in
search of better quality and
increased bandwidth.
Many cross functioning teams work
together in diﬀerent companies to
complete a certain project within
time. The very important thread
between them to complete such a
vast project is nothing but
NETSTAIRS is a strong standing
company dealing in innovative and
complex video-based solutions.
Mainly processes in digital media
delivery, cloud infrastructure,
platforms, and software as a
service. The Master’s brain behind
the growth of the company is
Ahmad Moradi, CEO of
NETSTAIRS.
The Company is encountering a
communication on time. Before,
due to lack of proper
communication within cross
functioning teams, projects get
delayed. Today workforces
communicate frequently online to
get work done within time and
more qualitative. It is a need to
provide a real-time communication
platform for such forces.
Cover Story
08 December 2019

Spirituality for peace of
mind is the crucial
requirement of today's
hectic and speedy life.
‘‘
-Ahmad Moradi
While being active in ICT, he
studied Greek Philosophies,
Zoroastrians, Bhagavat Purana,
Bhagavad Gita, Bible, Torah,
Zohar, Sufi, Rumi, and other old
scriptures. It inspired him to reach
a higher frequency of thoughts.
While talking about the leadership
he mentioned that managing dread,
individual evil presences, self-
questions, and difficulties both at
home and work is a piece of each
human’s battle that effects our
everyday lives. One must pick
admirably. A leader must consider
both at the smaller scale and large
scale level with obligations of
his/her actions. Treating colleagues
and friend networks/partners with
“Absolute Love” without bias
encourages all to hoist.
While working in Silicon Valley
Ahmad collaborated with UNLV
(University of Nevada, Las Vegas)
professors and designated MBA
students to create and join forces
with a few mathematicians,
delivering visually lossless imaging
algorithms. After working on DCT
(discrete cosine transformation)
theories and infusion of wavelet
theories, he came back to South
Florida in 2000 and started
NETSTAIRS with pioneering and
introducing Cybermercial video
email, a desktop email utility
program.
As he is a long time ISKON
devotee, the company believes in
voracious hunger for expanded data
transfer capacity and higher calibre
for Real-Time video codec serving
businesses, for example,
governments, industries distance
learning, telehealth, banking, and
corporate endeavour both for
Intranet and Internet use are
counselling associations for smooth
progress into HD quality and 5G
systems.
NETSTAIRS develops interactive
Broadcast, Collaboration, and
Communications Platform as a
Service. An iBCC-PaaS running on
Interactive Content Delivery
Network (iCDN), serving a variety
of clients around the globe
including but not limited to serving
Governments, Industries,
Enterprise, Brands, Production
Houses, TV Networks, Publishers,
and Ad Agencies.
NETSTAIRS strongly connects
creative minds, machine
intelligence, AI and multi-tier cloud
integration to bond world closer in
real-time.
The Inception
NETSTAIRS founded in 2000 by
the innovative vision of Ahmad
Moradi. Ahmad Moradi is one of
the leading pioneered names in
video-based technologies around
the world. Since childhood, he is
passionate about video
technologies and their mechanism.
Throughout his carrier, he is
blessed to work with a highly
skilled team of mathematicians and
scientists around the world,
creating multimedia object codes as
well as successful in bringing
imaging, capturing, sequencing,
encoding, player, streaming, and
building complex AI based video
algorithms.
The Services
The Workforce
Bhakti Yoga. What goes around
comes around so keep doing good
karma. He always supports young
talents around the world. The
company sponsors young talents
for master’s and Ph.D. studies and
motivating them to rise by which
they can share their glories
worldwide.
At the NETSTAIRS, people do not
compete with each other. As it is a
family of people with different
skillsets they keep sharing
knowledge amongst them, which
helps them to innovate, pioneer and
think big out of the box. A small
idea or suggestion can make a huge
difference hence at the
NETSTAIRS there is value for
everyone’s view.
NETSTAIRS is a family of many
creative, solution-oriented techno
minded people. People from
various cultural backgrounds with
similar interests and passion for
video technology makes the
NETSTAIRS team unique.
Everyone is enthusiastic and
always in search of advanced
technologies to help clients
effectively to run their processes
smoothly. It’s not about the Ideas,
it’s all about making ideas happen
and that can manifest only with the
team spirit. The strong bond of
friendship and mutual trust between
the people at NETSTAIRS makes
the work environment healthy that
reflects the best results.
iCDN infrastructure is a multi-
cloud layer as a service that
empowers existing CDN services
such as AKAMAI, Level3,
ICDN - INTERACTIVE
CONTENT DELIVERY
NETWORK
Cover Story
10 December 2019

The Quality Solution
Providers
NETSTAIRS team provides
incredible creative solutions
through highly motivated &
qualified specialists with a focus on
exceeding clients’ expectations
time after time. NETSTAIRS
assists with integrated RTC
services through the use of AI,
Blockchain, IoE, Smart Cities,
Workflow, Web services and give
new ways enhancing your online
user experience.
PIXEL SERIES
DMR and DMC Channels deliver
the most non-intrusive branded
message face-to-face with peer
engagement. DMR & DMC are
made to bring real-time experience
that could complement your online
Social Ad, CPM and KPI
derivatives.
PIXEL DMR or Digital Media
Room(s) are made with pure
HTML5 – designed to provide not
one but many virtual rooms where
could be customized for clients’
own use with a variety of services
NETSTAIRS delivers creative and
programming experience with a
team of multi-cultural designers &
developers who bring you
extensive experience in Video and
Real-Time Broadcasting,
Collaboration & Communications
as a Service.
NETSTAIRS provides integrated
Interactive Broadcast,
Collaboration & Communication
solutions with the assured quality
that helps their clients to fulfil their
need for real-time group
interaction.
ICPS - INTERACTIVE
CREATIVE PROGRAMMING
SERVICES
Limelight Networks connected
with WebRTC delivery services.
By connecting team members with
intuitive video conference,
broadcast, collaboration, and
communications NETSTAIRS is
the WebRTC video choice provider.
NETSTAIRS mission is to enable
rich, high-quality multi-cast RTC
platforms to be developed for the
browser, mobile platforms, and IoT
devices, and allow them all to
communicate via a common set of
protocols. The future is Real-Time
Communications. NETSTAIRS
provides ROI or carbon footprint
cost-cutting driven best interactive
WebRTC and video integration.
NETSTAIRS Digital Media Rooms
and Digital Media Channels are
ideal for staging and building brand
loyalty. It is a powerful leapfrog as
a corridor for event and promo
advertising. With Guaranteed
eyeball, time spent, & content
share, iCPT is the perfect way to
advertise your brand. DMR &
DMC build peer trusts as social
media originally intended. Give
away DMR at trade shows while
hosting live events. It could
become a great value-differentiator.
ICPT - INTERACTIVE COST
PER TIME
IMHS - INTERACTIVE
MANAGED HOSTED
SERVICES
NETSTAIRS engineers, designs,
and builds tailor-made CAPEX &
OPEX WebRTC & Real-Time
video topology services over
existing CDN. CDN providers
could adapt and provide WebRTC
Digital Media Rooms with
minimum effort serving their own
clients through Mesh, SFU and
MCU topologies.
ZIMZIM
Wall of OZ
The Wall of OZ is a video wall
containing a number of mult-cast
video streams. The Video streams
are placed together and are
completely manageable in all
shapes and sizes. Anyone can join
the real stream on The Wall of OZ.
One can invite guests using
Facebook, YouTube or can keep the
session private. The Wall of OZ is
ideal for classrooms connecting
teachers and students in real-time.
NETSTAIRS deliver verity of OZ
wall in every size to any physical
location. Their expert team helps
clients with the consulting and
further services.
serving governments, consumers,
businesses, enterprises, industries,
education, health, events, and
media networks.
Interactive OTT
NETSTAIRS provides unique
solutions that help you to connect
with the audience in real-time
while broadcasting content. You
can create real-time game shows
and can interact with the audience
in real-time. They say ‘Never
watch TV & Content alone’.
ZIMZIM by NETSTAIRS is made
for 5G to take Broadcast,
Collaboration & Communications
to the Next Level. Using ZIMZIM
real communication gets a new
easier and quality dimension. It lets
you connect with family, friends,
co-workers easily. With HD quality
real-time streaming it gives a
mesmerizing experience to the user.
It is ideal for Secured Banking,
Trade, Insurance, Finance,
Mortgage, and more processes.
ZIMZIM makes communication,
collaboration, and broadcasting
simple and easy.
www.theenterpriseworld.com 11

The Achievements
Being a worldwide quality video
streaming services provider,
NETSTAIRS owns a huge name in
the market. NETSTAIRS have a
diverse client base experiencing
unique real-time interaction
experience within a team that is
reflecting in the increased
productivity. NETSTAIRS have
successfully served two decades to
different clients like Governments,
Political Parties, Industries,
Enterprises, Entrepreneurs,
Distance Education, Telecom,
Mobile Virtual Network Operators,
TV Networks, E-Commerce,
Publishers, Production Houses,
Brands, Healthcare and Health IT
Services, Digital Studios and
Agencies, Events and Event
Managers and etc.
NETSTAIRS has served many
brands making histories like BMW,
Nivea, Coca-Cola, Pepsi, Hilton,
Mercedes Benz, Garnier and many
more.
Awards
• Recognized as the company of the
year 2019, by business connect.
• Ranked 7 amongst the top 10
fastest growing media and
entertainment company by mirror
review.
• Recognized as one among the “10
Fastest-Growing Media &
Entertainment Solution Providers
to Watch in 2018” by The
technology headlines.
• Recognized as one among the “20
Most Promising Content Delivery
Network Solution Providers 2016”
by CIOReview.
• 2016 Technology
Innovation Award
(UK and US) by
CV Magazine.
• Most Innovative
Digital Media
• March 2000 – Launched
Cybermail, A video Email Services
• January 2006 – Introduced the
world's first mobile streaming, Live
in 30 seconds
• June 2014 – Started HTML5
R&D
• August 2018 – launched The Wall
of OZ, the multi-video streaming
service
The growth timeline
• March 2002 – Introduced IV8, the
intelligent video streaming server.
• August 2008 – Created Hexa2, an
interactive place where people
could meet, collaborate and
broadcast content
• September 2009 – Created
iSocialTV and offered services
worldwide.
• January 2015 – Pilot and Beta
release of Click – To - Video
• January 2016 - Officially
launched Click to Video, built
platforms and conducted over
42000 held sessions.
• January 2018 - Introduced
PIXEL, a whole new integrated
Peer to Peer digital media room
with broadcasting and collaboration
services.
• March 2019 – Introduced
Interactive OTT, connected TV to
share content in real-time.
• March 2020 -Release of ZIMZIM
from beta to full production
The group at NETSTAIRS accepts,
paying little heed to the condition
of the computerized economy,
everything will require some type
of constant or on-request video
interchanges, joint effort and
broadcasting in the future. With
iCPT, the organization wishes to
assemble a real-time distribution
engine, that will deliver guaranteed
eyeball, time spent, and content
sharing. At the foundation level, the
organization expects to make iCDN
totally AI flexible. The
organization’s objectives and
achievements are to take a stab at a
more noteworthy nature of video
client experience. With about 7
years of improvement,
NETSTAIRS have wagered their
future on an incorporated joint
effort, RTC, broadcasting, and
outsider help mix.
• Hottest Florida Company
Awarded by Lead411
With pioneering real-time video
streaming in the world of media
and technology, NETSTAIRS stand
strong under the leadership of
Ahmad Moradi. With every dawn,
a new technology rises. To cope up
with the race one should always be
updated with the new technologies.
Ahmad Moradi’s innovative vision
made it possible to expand
NETSTAIRS around the globe.
NETSTAIRS aims to come up with
new pioneering technologies to
empower businesses.
Infrastructure Company – USA &
UK – Best Interactive Loyalty
Card: iCPT
‘‘W E D O W H AT
WE SAY; SIMPLE,
HONEST, AND WE
MAINTAIN OUR
INTEGRITY BY
EDUCATING OUR
CLIENTS, THUS
B U I L D I N G A
L O N G - T E R M
RELATIONSHIP
A GOOD LEADER FIRST MUST SEEK TRUTH IN
HIM OR HERSELF. ONE MUST REACH FROM
WITHIN AND CONNECT TO THE INNER SELF
‘‘
‘‘
Cover Story
12 December 2019

India.
The master brain behind the huge
success of the Buzo Media Services
is Mr. Ankit Jaiswal - Partner &
Digital Marketing Head.
Being a first-generation
entrepreneur, understanding ‘how
The Inception
uzo Media Services is a
Byoung, nimble and one of
the fastest-growing digital
media agencies of Nagpur, India.
From media planning to content
strategy, web development to
listing websites on top searches;
Buzo does it all- that too
effectively! Buzo is a Google
Partner Agency and the highest
digital ad-buying firm from Central
Initially, they started working from
home and eventually shifted to co-
working space and then to a proper
office space. Since then, there was
no looking back.
the digital market works’ and ‘how
to make space in this market’ was
the challenge they faced at an
initial level. Digital Media/Digital
Marketing is working effectively
for almost a decade now; carving a
path in an already established
market and standing out to be
different was a new kind of
challenge they dealt with.
The Graph of Growth Since
Inception
What started with a small team and
a handful of projects, today Buzo
has a team of 18 employees with
400+ projects.
Here’s the company graph for
employees and projects
Many instances resulted in the
growth of the company and got
them shifted to a new business
orbit. To be specific, it was the
period between October &
November 2016, when Buzo
received multiple development
projects. With a team of mere four
members, they pulled off the
project well. The team’s combined
efforts paid off and gave them all
the much-needed confidence.
Buzo Media Services
Combining Digital Craftsmanship
Ankit Jaiswal
Partner & Digital
Marketing Head
10 Highly Acclaimed Companies to Look Out For 2020
Year Employee Project
2014 1 14
2015 4 70
2016 7 113
2017 11 190
2018 14 280
2019 18 400+
14 December 2019

ahead. With this, they see if they
are resourceful and capable-enough
to be in sync with it. Alluring offers
are not what Buzo falls for. They
understand their demands and
needs and then look for their forte;
only then, when it matches with
their capabilities, they go ahead
with the project.
In the year 2020, Buzo looks
forward to doing more international
projects, double their team by
hiring new employees and extend
the scope of business in one of the
overseas countries.
In the year 2020, Buzo will be
trying to focus and channelize their
energy on 360-degree digital
campaigns. They are planning to
fetch turnkey projects and serve
clients with a complete 360-degree
user experience.
Professional Experience
Mr. Ankit Jaiswal is a Computer
Engineer by education and one
start-up old. His earlier start-up was
a Local Food Discovery
Application, which he made back
in the year of 2011-12; at that time
he was in his 3rd year of
Engineering.
The earlier one could not take-off
as much as he expected it to, and
had to close it down by early 2014.
After this, he started the Digital
Marketing and Web Development
journey and started Buzo at that
very time. Starting from the one-
man show, they kept growing year
after year; with this, their clients
also grew at a similar pace.
For him, it’s been over 8+ years in
Digital Marketing and Front-end
Development. During this period,
he won multiple awards and
Buzo stays abreast of all that is
trending. Apart from this, Mr.
Jaiswal’s bond with his team
members plays a huge role in
Buzo’s long-standing success. They
started with four members, and
now they are a team of eighteen.
The ones with whom he started this
firm is still with him and together
they look forward to forging ahead
on this- successful business
journey.
• Social Media Marketing
Mr. Ankit believes that it is
important- to be able to believe in
oneself and the team they are
working with. Boosting your
team’s confidence and motivating
them is also a responsibility, which
many times go unheard and
unnoticed. At the same time,
paying close attention to client
satisfaction and happiness; one
should make sure that there is a
return on investment at the client's
end.
The Services
• Search Engine Marketing
Here are the quality services
offered by Buzo:
• Content Marketing & Strategy
• Motion Graphics
• Influencer Marketing
• User Experience
• E-learning Content
Buzo gauges the potential that lies
• Digital Media Planning & Buying
What sets Buzo apart, is the
approach they follow. They have a
unique style of working; they work
hard and deliver client hassle-free
working experience. Buzo also
strikes a balance between employee
work satisfaction and client
satisfaction.
• Web Development
In today’s
competitive
world
it’s about
performance
than just
impressions.
- Ankit Jaiswal
‘‘
‘‘

Overwhelming Client Experience
Every client is special to Buzo;
they believe they are a big
contributor to their growth journey.
When it comes to clients, they have
numerous growth stories to share!
The Team
Keeping employees happy is
Ankit’s highest priority; with this,
Buzo also helps the team members
in striking the balance of Work-life
& Personal-life. Over the course of
time, they have implemented many
policies to improve work culture,
which includes- flexible timings,
remote working, flexible holidays,
retreats, conferences, etc. Buzo
encourages entrepreneurship a lot
and feel extremely proud to tell that
four of their past employees are
now running their organizations,
and continue to share a close bond
with them.
In December 2015, Buzo did a
website revamp and planned a
small campaign for a company
named Global Education; its IPO
was released in Jan 2016. They
revamped their digital presence and
recognitions at the Local and
National level for Digital
Marketing and Development. He
has also been an open-source
contributor at WordPress for a long
time now.
Robert Kiyosaki and his book
“Rich Dad Poor Dad” made a
tremendous impact on him and he
suggests everyone to read that book
out.
Key Achievements
To date, Ankit has delivered talks to
multiple institutions and events.
However, he marks his talk at IIM
Indore to be the highlighted one. It
was the year 2018 when he was
called to deliver a 5-hour workshop
at IIM Indore.
Also the same year he was awarded
amongst the “Top 100 Digital
Marketing Leaders of India”. In the
year 2019, Buzo marked its
presence amongst “Top 25 Most
Effective Marketing Agencies in
India 2019” by Business Connect
Magazine.
worked tirelessly hard on it.
Although this was a very
challenging short window, Buzo
did their best and luckily the IPO
became the highest subscribed IPO
in NSE history ever. It was over-
subscribed by 84 times at
INR 820Cr.
“No one who does good work will
ever come to a bad end, whether
here or in the world to come”
Buzo stays abreast of all that is
happening around, digitally. He
believes that this is the need of the
hour because the digital arena is
moving forward rapidly and Buzo,
as a firm would never want to miss
out on anything new and trending.
Buzo tries to engage itself by
participating in conferences and
encourage their employees to do
the same. Mr. Ankit firmly believes
that in this age of disruption, one
has to learn to adopt the changes
that come with it. To keep up with
the pace, he also encourages their
employees to explore new avenues,
study trends, and case studies as
per the marketing context of the
client.
16 December 2019

www.polaroideyewear.com
POLAROID
EYEWEAR
POLAROID
EYEWEAR
Get ready to see the
world through new eyes

18 December 2019
Easy Trip Planners Ltd
(EaseMyTrip.com) is an online
travel company based in Delhi,
founded in 2008 by Pitti brothers.
The company is one of leading
names in Indian travel industry and
is known for providing the best
travel deals. At present, it has a
qualified team of 477 well-trained
staff who are contributing to the
company in its constant growth.
After winning the trust of more
than 8.81 million users, the
company has made its presence
through agent network, offices and
franchises in every pin-code. It has
a strong B2B network of 52,752
registered travel agent partners (&
counting) and 10,477 corporate
customers (as on September 30
2019). In 11 years of its existence,
the company has fully owned
offices across key cities of India
such as Noida, Bangalore, Mumbai
and Hyderabad. Its international
offices (as subsidiary companies)
are based in Singapore, UAE and
UK.
Easy Trip Planners is the dark-
horse in the highly competitive
online travel agency market with
offices panned across various
Indian and international cities.
They have fully owned offices
across key cities of India such as
Noida, Bangalore, Mumbai and
Hyderabad. Our international
lanning a corporate trip? It
Pis often a hassle planning
corporate trips. And we
can’t settle for just anything; we
want the best deals on everything.
The Journey-Easy Trip
Planners
Efcient Travel Planning
Nishant Pitti
Director
Rikant Pitti
Director

“We keep customer satisfaction at
the core of our business decisions”
The unique business model has
maintained complete transparency
in terms of pricing and has
remained their USP. The company
has not spent much on marketing.
They have focused on giving
special deals to the customers to
acquire them at low price. Their
expenditure on advertisements is
also very focused and targeted that
directly reaches to the potential
customers. The company has rather
saved on marketing activities and
hasn’t hired expensive resources.
We believe that it is not necessary
that you can get good manpower
from high class colleges only. We
don’t deny the importance of
academic education but always
believe that real life experiences
come from working in the industry.
This is the secret of our long-
standing success.
services make them different. They
don’t charge convenience fee from
customers as it burdens them and
also for the same the customers get
a benefit of 200-300 Rs. They have
their in-house call centre so when a
customer is calling, he is not
talking to a call agent, they are
talking to an Easy Trip Planners’
direct employee. It is also the
reason why their customers get the
exact details and information
without any frills. And last and
most important part is the the
transparency in transactions,
interactions and maintaining a
relationship is that what has helped
Easy Trip Planners to reach where
they are today.
The company is now working
towards technical advancements
and will be coming up with latest
additions in their technology to
Easy Trip Planners started with an
objective to solve the problems of
small B2B travel agents by
providing them with a one-stop
platform to manage all the
bookings. The company strives to
provide the travellers valuable
services at competitive and
transparent rates. Through their
conscious efforts, the brand has not
only created a lean & efficient
culture, but has successfully built a
unique business model that
effectively targets both online and
offline customers. Their unique
marketing strategy allows them to
tap into a large customer base while
building customer loyalty.
Their Services-
During the establishment of Easy
Trip Planners, the founders Mr.
Rikant and Nishant Pitti faced
many challenges. The very first
challenge was that they wanted to
target the B2B segment, and it was
hard to convince the agents.
Customers went to the companies
with better brand recognition. It
was also difficult and challenging
to hire right talent and train them.
Due to being new, it was also
difficult for them to decide on
company’s culture. These things
were left behind with the time.
Products and services offered by all
travel companies are same and
include flights, hotels, holiday
packages, bus booking, and car
rental and railway tickets. Ease My
Trip also deals in corporate travel
planning, B2B & B2C white label
services and MICE. Their dedicated
offices (as subsidiary companies)
are located in Singapore, UAE and
UK).
“We had to keep our margins really
low to win their trust.”
We
@ EaseMyTrip.com
strongly believe
in the traditional
Indian ethos of
‘Atithi Devo Bhavah’
while keeping its
professional
approach intact.
‘‘
‘‘

infrastructure, and branding and
media management. They organize
regular meetings with employees to
hear their point of view, suggestion
and feedback. Easy Trip Planners
has a team of around 500
employees sitting at different
branch offices. There are different
departments, including IT, Support,
Marketing, Holiday, Hotel, Product,
Operations, Ticketing and many
others. IT team is comprised of
Technology, Web Designing, SEO
and Content Writers who solely
work for the website. Marketing
team has brand communicators,
graphic designers, copyrighters and
others who work for the branding
of Ease My Trip along with
handling its various marketing
activities, social media platforms
and e-mailers. The functions of
other teams are to provide support
and services to the customers.
The company has earned a worthy
As the co-founders of Ease My
Trip, Mr. Rikant Pitti & Mr.
Nishant Pitti’s primary focus was to
look after the different aspects of
financial growth for the company.
Their primary role for the company
is to expand its B2B and B2C
services throughout the country.
Mr. Prashant Pitti, who is also a
director of EaseMyTrip, has been
responsible for technology,
make booking experience better for
customers. They have introduced
activities on their platform, which
is going to be a completely
different product. The company
will also planning on adding
destination weddings to their list of
services.
The Team-
“We are led by a team of
experienced professionals who
understand the nerve of the Indian
travel industry.” The team does its work with
honesty and they try to remain
updated in terms of technical
advancements. Easy trip Planners
believes in creating experiences
and make sure that their customers
don’t feel uneasy while making
their bookings with us.
“A comfort zone is a beautiful
place, but nothing ever grows
there.”
reputation by offering flawless
services at the lowest rates. Not just
the management but even the staff
at every level is committed to
provide the clients with
personalized services. The
company has earned a top name in
travel aggregator’s sector owing to
the continuous technological
innovations to match the ever-
changing demands of the quickly
developing global travel market.
20 December 2019

PLAYFUL YET REFINED
Tribe Amrapali celebrates deep, powerful symbols taking inspiration from tribal
art and culture. Explore jewellery with a rich layered India-modern symphony.
www.tribeamrapali.com

Study shows that people who start a
day with music, are happier than
others. Every time it is not possible
to play some music in the morning
as it may disturb others. No
worries, if we can’t play, we can
sing! While taking a bath start
singing your favourite songs that
help you kick start your day
fantastically. A study in a psycho-
acoustics conveys that, while you
sing in a bathroom the reverb or in
a common language an echo
creates such waves that help you to
run your further day to day
processes in a rhythmic or
disciplined manner. You don’t need
to join a singing class to become a
bathroom singer, all you need is to
just sing ignoring the world outside
of the bathroom!
Even smaller things take efforts to
make you panic. While going to a
workplace one should avoid the
rush to reach on time. For that one
should leave from a home a bit
early. To achieve it, waking up 10
to 15 minutes early is the only way.
Waking up from a bed to the end of
the day, we come across so many
things that give mixed up feelings.
Being attentive is not the only way
to success, it is also a secret of
happiness. If a stranger cry in front
of us, we start crying or at least feel
sad for him. Similarly, if he laughs,
why don't we feel happy or give a
smile to him? If such a chain goes
continue we will make the world
the happiest place to live.
n a fast-paced life, everyone is
Irunning behind their goals
ignoring smaller things that
can make them happy. Why are we
struggling and making efforts? The
ultimate goal of everyone is
nothing but being happy. In that
way, everyone is in search of
happiness. Smaller things can
definitely make you happy, all you
need to be attentive.
Here we are sharing some
interesting and easiest ways to
make your day happy and
happening.
A random act of kindness can
definitely make you as well others
happy. Everyone is struggling,
making efforts to be somewhere. In
their journey, if you can play even a
smaller role, just do it. Your little
help can make someone’s life
easier. That feeling after helping
someone is the biggest way to a
happier life. Kindness is the only
key to make our and others’ life
happier.
Worrying about everything that is
even none of our business can be a
big threat in a search of happiness.
Social media is the biggest medium
through which one gets to know
about such to worry about things.
Social media also disturbs you with
negativity and content that might
be harmful to mental balance.
Live a Little,
Laugh a Little
22 December 2019

BLR Logistiks
A Leading Transportation
and Logistics Company
In a conversation with Mr Ashok
Goyal, Managing Director at BLR
Logistiks (I) Ltd. let’s discover
more about the company and their
journey till now.
• Tell us about the company.
BLR Logistiks is a 30-year-old
logistics company with Pan India
presence with 80 branches. We are
into road transportation, bonded
and general warehousing, 3 PL
services, and international freight
management
The Company
• What were the initial challenges
you faced?
Like any new start-ups, the initial
heels move the nation
Wtowards prosperity.
Transportation and
Logistics industry is one of the top
vital industries that help the nation
for day to day processes. Without
transportation, nation’s growth will
take a pause. Thus, Transportation
and Logistics play a vital role in the
economic growth of the nation.
BLR Logistiks is a leading name
in the transportation and logistics
industry due to its quality services
offerings. They provide
transportation, International Freight
Management, Warehousing and
Distribution, Project and ODC
transportation and Rail Cargo
services to their valuable clients.
• How have the company graphs
changed since the foundation?
Can you share a few statistics?
Initially, we are a pure trucking
company.
We are moving towards making the
ratio 60:40.
In 1996 after 7 years of being in the
business, we had achieved a
turnover of 10 CR. We participated
in a transport tender floated by
IPCL (Indian Petrochemicals Corp
Ltd) and bagged business worth 37
CR!
challenges were to arrange working
capital finance as banks don’t fund
you without collateral and a good
balance sheet.
In spite of working capital
challenges, we could execute the
contract successfully and then there
was no looking back
We are now managing 8 lacs sq.
feet of space and our ratio is now
80% business is road transport and
20% warehousing and international
freight management.
In 2005, we started a new
warehousing Division where we do
bond and general warehousing and
also international freight
management.
• Which was that point that
triggered the growth of the
company?
Ashok Goyal
Managing Director
Interview with The Enterprise World
24 December 2019

• Loading and Unloading
Hence we are now focusing on
chemical customers who don’t
mind paying a premium, provided
the compliances are met.
Project and ODC Transportation
• Transportation
• Road Surveys
• Lashing and Leashing
Rail Cargo
BLR is the ideal choice for cargo
that needs to be transported from
one end to another by rail. You can
completely rely on our rail cargo
services as we will never
disappoint you because we are
highly professional and take care of
your goods, from the beginning of
the journey to the very end. Over
the years, rail freight transport in
India has become quite popular,
mainly for two reasons, it is
economical and fast.
We realize that there is a dearth of
players who fulfil all the
compliance of the customers in
terms of transit safety.
• How do you decide to take the
company a step further in terms
of your services?
• Less than Truck Load (LTL)
Transportation
• Premium Car Transportation
Warehousing and Distribution
We are one of the few warehousing
companies in India with 80
branches and a fleet of 2,500
owned and attached vehicles. Apart
from that, we also offer DPD-
customer facilities where
containers can be stored or cargos
can be de-stuffed and stored in our
general warehouse.
• Ocean Import/Export Freight
Management
• Air Import/Export Freight
Management
• Custom Clearance Services
• Full Truck Load (FTL)
Transportation
International Freight
Management
• 32 feet Containerized Vehicles.
• 24hrs Surface Express (Delhi-
Mumbai & Mumbai-Bangalore)
• Hazardous Cargo Transportation
Our services are mostly Exim
focused logistics services. We
mainly offer the following services
Transportation
The Services
• What are the products/services
the company focuses on?
We have changed with the times
and adjust to customer demands.
• What is the reason behind your
company’s long-standing
success?
The reason for our success is our
team which has stayed with us
since its inception and also because
of reliability and transparency.
Moving from the transitional
transport business we are now
leveraging on technology to take us
further.
• Is there any new addition to the
list of products/services?
Anything exciting you would like
to share?
At that point in time, the company
was a proprietor firm and it was
converted into a Pvt. ltd company
in 1989.
Leadership
• Can you please brief us about
your professional experience?
This was a family business and I
joint it immediately after I finished
my graduation way back in 1986.
By bypassing the CFS, and other
service solutions, they are able to
save at least 10-15% of their
logistics cost.
We have just inaugurated a 13-acre
logistics park at JNPT MUMBAI,
where we offer bundled services to
our Exim customers.
First and foremost, I think is to
build a formidable team.
• What do you think are the
responsibilities of an
entrepreneur?
If your team is trained, the leader
can think of adding more business

• Can you tell us what your
favourite book is?
Personal Questions
This has really been very helpful
I would say my mom who despite
being illiterate gave us the best of
education and kept our moral
values very high.
We study his current practices and
then suggest changes.
first see whether we can add value
to his supply chain.
Generally, prefer reading
autobiographies of famous
personalities who have been
successful in their business fields
and try to incorporate some of the
ideas in my own business.
A lot of our clients have benefitted
in reducing their costs (even in
crores per year) by solutions
provided by BLR.
• One person, who you admire
the most?
• Whose business story do you
find the most inspiring?
I read the autobiography of Mary
Kay and was inspired by how she
converted her cosmetics business
from a garage into a worldwide
business.when we approach a new client we
• What are the key achievements
of your entrepreneurial journey?
The very fact that my car driver or
our despatch clerk is with us since
inception speaks about how we
treat our employees.
The key achievements would be
We are a big family. The employees
are treated just like your family.
• Is there any special experience
with your clients you would like
to highlight?
C: getting VC finding (first
trucking in India to do so) in the
year 2007.
• How do you look after your
employees? What makes your
team unique?
A: getting the IPCL tender in 1996,
which was the first stepping stone
towards building the company,
what it is today
B: starting the warehousing
Division in 2005
We give weight to experience, and
a person who had joined us a
loading supervisor in 1989 is a
director -operations today.
I have worked in all areas of the
business, be it operations, accounts
or marketing.
We have always tried to make
decisions based on market
dynamics.
Business dynamics are changing
every day and hence once need to
stay alert.
• It's a rat-race out there. How do
you cope with that?
We follow what is best for the
company and not take decisions
just because others are doing it.
• Constant vigilance- a need or a
strategy? Please share your
views.
Constant vigilance, I would say is a
need.
• Which is the most inspiring
quote you have read?
AUT INVIEAM VIAM AUT - I
shall either find a road or build one
26 December 2019

We provide
a wide range
of financial services
to a substantial and
diversified client base
www.goldmansachs.com

eOrchids Technosolutions
Spinning Dream to Reality
• What were the initial challenges
eOrchids when started, it didn't
have a big office or an office to
work with. It all started with a two-
member team. The initial challenge
faced by the company was finance.
With all the hard work and hope as
the primary source of investments,
we have grown to as such this
level.
eOrchids on its initial stages were
more dependent on the Indian
Our services range from Web and
Mobile application development to
big data analysis. We cater to
clients in Australia, The United
States of America, and the global
market at large. Our customer-
oriented approach has been a staple
at our establishment, and we only
measure our success by the
accomplishments of our clients.
and dedicated technical experts.
The primary goal is to deliver
quality work that will help to
increase the efficiency of your
business. With over 10 years of
experience and working with over
100 clients in 10 + countries, we
have been able to carve a niche for
ourselves. We did this by steadily
providing our expertise in all
required areas.
• Which was that point that
company?
you faced?
echnology is an important
Tthing that makes you feel
secure in personal life as
well as in the business world. Now
a day every minute there is a new
innovation in the technology field
that is changing the way of human
life in a modern way. Now a day, if
your business is not online, people
may doubt it. The Internet has
become a power source to build
trust in businesses.
Our team comprises of experienced
eOrchids Techsolutions is a
company with a great team of
skilled and visionary individuals,
we are bringing ideas and dreams
to actualization. We are dedicated
to modifying simple demo
presentations and opportunities that
constantly work for our clients. We
are also focused on creating
efficient and effective business
concepts.
The Company
In this era of e-commerce, to
empower businesses digitally,
eOrchids Technosolutions
provides various services to their
valuable clients. In a conversation
with Mr. Mustafa Kamal, Founder
& Creative Head at eOrchids
Technosolutions, let's find out more
about the company and their
technology offerings.
market and our terms of service
were restricted towards Graphic
Designing and Web Designing. The
growth point triggered when the
company decided to extend its
service across the Globe and its
range of service didn’t stop with
Graphic and Web Designing alone.
We turned ourselves into a full-
fledged IT company giving
prominent and effective solutions to
our clients.
The primary focus of eOrchids is
custom/tailor made software
solutions depending upon the
business process. We cater to every
IT needs of our customers right
success?
We believe in Quality Service at
Quality Time is the reason behind's
a long-standing business. A
promise made to our client is kept
on track and we ensure client
satisfaction is the primary
substance for any business to
survive in the industry. Where the
foremost reason is the above and
the second reason would be
upgradation of knowledge along
with the current trends.
• What is the reason behind your
company’s long-standing
The Services
• What are the services the
company focuses on? How are
your services different from those
in the market?
28 December 2019

Be the change
that you wish
to see in the world
‘‘
Mustafa Kamal
Founder & Creative Head

• Can you tell us what your
being in the aim to pursue my
business, left that offer. Hunger and
Poverty strike as like others when
we had no projects. Being able to
reject a job easier wasn’t easier to
get projects at those stages. But
there’s no turn back. Hard and
Hope were the two Helpers. With
the grace of God, all hardships
have turned into fruitful moments.
In short, on my professional
experience, everything has a time.
Never leave till the time, what you
need reaches you.
• What are the key achievements
of your entrepreneurial journey?
Being from a two men army, we
have grown to 50+ family
members. This is one of the great
achievements that I would like to
highlight at this time and under
Non-Profitable Trust from our
company we have changed the
lives of many people through
enlightenment of education.
• How do you look after your
team unique?
Personal Questions
I would always have wanted to be a
leader rather than a boss. So there
is nothing an employee. Everyone
is my colleague and I would be
pretty much eager to know their
ideas and suggestions before going
anything live.
favourite book is? And your
favourite part of the book?
Personally I always like the Book,
YOU CAN WIN by Shiv Khera
and of course, spiritually I love
Quran the most. Whenever any
instance that would drain my
energy level, these two would boost
up my energy level.
from Creatives to Server
Management to Customized ERP
Application Developments.
An entrepreneur on a whole should
be a Jack of all Trades. He should
be able to project himself good
while in marketing. Should be able
to give proper guidance and
support on the Human Resource
Management. He should be a good
student to learn about arising trends
and technologies. Should be aware
of the new Rules & Regulations of
Government on Taxations and
Benefits. In short, he needs to have
a 360 degree of all that’s happening
around him.
• How do you decide to take the
of your products/services?
We are planning to move our
company towards the services of
Artificial Intelligence and IoT
(Internet of Things).
Our recent innovative product for
the field of agriculture in detecting
the soil moisture, wind speed,
pressure, temperature, which could
be monitored through a mobile
application is our recent addition to
our list of services. This comes
under the category of the Internet
of Things.
• What do you think are the
responsibilities of an
entrepreneur?
• Can you please brief us about
Leadership
Been my carrier as a Graphic
Designer and Animator. After my
studies got a job in Singapore, but
• Is there any new addition to the
list of products/services?
to share?
Rat race would be there when we
run along with rats. Just take up the
decision to run with Lions and
Tigers to experience the best of
adventures of this life. Dream BIG
no matter even if you are a rat.
It's not a strategy and it's a need. It
starts right from crossing the road
to the execution of a large scale
Civil Project or a Rocket Launch.
Without constant overview and
follow-up in other terms called as
Constant Vigilance, there wouldn't
be any improvement on the
progress path that we would be
traveling.
• It’s a rat-race out there. How do
you cope with that?
find the most inspiring?
Mr. Ahmed Meeran of the
Professional Couriers. He is the
Managing Director of the
Professional Couriers and my
cousin. His life is not a story, it's a
lesson for me to learn things from
him. From nothing, he has built an
empire that is prominent in the
Indian Courier Industry.
• Whose business story do you
• One person, who you admire
the most?
Prophet Mohammed, his way of
life is what I admire the most.
Truth, Patience and Trust in God is
what all required in Business
Development, Client Acquisition,
HR Resource Management, etc….
what so ever to achieve success in
life.
• Constant vigilance- a need or a
strategy? Please share your
views.
30 December 2019

Get Life
onlineonlineonline
Street CriesT h i n k . C r e a t e . P r o m o t e
www.streetcries.com

32 December 2019
Upshot Metros

CHENNAITHE GATEWAY OF SOUTH INDIA

Chennai is divided into four broad
regions, North, South, Central and
West. The region of North Chennai
is a prominently industrial area.
The South and West Chennai areas
too are rapidly becoming
commercial with the development
of many Information Technology
firms, finance companies and many
more. Chennai’s economic base is
anchored by automobile services,
software services, financial services
and hardware manufacturing. Some
of the major software and software
service companies in Chennai
include Accenture, Cognizant,
Hewlett Packard Enterprise, Wipro
Chennai is a name of Telugu origin.
It comes from the name of a Telugu
ruler. While Chennai is the official
name of the city, the original name
is Madras, and in some parts, the
city is still known as Madras rather
than Chennai. The name Madras
was used before the British
established their presence in India.
hennai, often regarded as
Cthe Detroit of India, is the
capital of Indian State of
Tamil Nadu. Chennai is one of the
biggest cultural, educational and
economic centres of South India.
th
Chennai is the 36 largest urban
area in the world and is one of the
most visited Indian cities. The city
also attracts as much as 45% of the
health tourists in India and is also
regarded as the ‘Health Capital of
India’.
34 December 2019
Upshot Metros

The city is also known for the
Indian classical dance of
Bharatnatyam, which is also the
official dance of the state of Tamil
Nadu. This classical dance
expresses the South Indian
religious themes and spiritual ideas,
which particularly include the ideas
of Shaivism, Vaishnavism, and
Shaktism.
Chennai has an assortment of
vegetarian and non-vegetarian
cuisines, although it is famous for
the exclusive food culture and
traditional range of cuisine which is
also called as the South Indian
cuisine. Hot filtered coffee is the
signature beverage of this capital
city. The breakfast of the city
includes Idli or Dosa with coconut
chutney. Lunch includes a variety
of food from steamed rice served
with Sambar to mutton or chicken
curry.
music festival called the Madras
Music Season which is hosted by
the Madras Music Academy is held
every year in the month of
December. This music season
features the performances of
traditional Carnatic music by many
artists. The Chennai Sangamam is
an art festival which showcases art
and culture not only of Tamil Nadu,
but also from the neighbouring
states, like the Kalari from Kerala
is a major attraction for all the
tourists and is held in January every
year.
and many more.
of Asia, Chennai accounts for about
60% of India’s automotive exports
with a market share of 30% of
India’s automobile industry. As one
of the economic centres of South
India, there also are a number of
banks in Chennai. The Bank of
Madras, which was started by the
British in 1843, is the first modern
bank of Chennai. With other banks
like the Arbuthnot & Co., Bank of
Chettinad, Bank of Madurai,
Chennai has also been tagged as the
Banking Capital of India.
Chennai has also emerged as an
electronic manufacturing hub in the
recent years. Multinational
corporations like Dell, Cisco,
Motorola, Samsung, Ericsson and
many more have set up
manufacturing plants in Chennai.
As popularly known as the Detroit
Chennai Aero Park, which is
supposed to be an Aerospace
design, manufacturing and
maintenance park, is all set to be
the world’s largest integrated
aerospace ecosystem. This project
will also mark India’s entry into the
global aerospace industry. It will
enable the global players to design,
manufacture and maintain all kinds
of aircraft of both civilian and
defence needs.
Chennai is also a major centre of
arts and culture. It is best known
for its classical dance shows. A
The Art and Culture
Chennai also has a number of
temples, beaches and centres of
historical and cultural significance.
This includes the UNESCO
Heritage site of Mahabalipuram.
Some of the famous attractions in
Chennai include the Marina Beach,
which is a 13 km long urban beach
along the Bay of Bengal. Marina
Beach is also amongst India's
longest beaches. The Government
Museum, which was established in
1851, is also among the famous
tourist attractions. A variety of
objects from diverse fields like that
of archaeology, zoology, natural
history, and many more are
displayed in the museum. The
Chennai Rail Museum is another
famous location and displays the
rich heritage of India with
collections of steam engines that
belong to various decades of the
British rule.
music composers. The two worlds
acclaimed music composers of
India, Ilaiyaraaja and A. R Rahman
are from Tamil Nadu. Rahman is
often regarded as the ‘Mozart of
Madras’. He is known to have
revolutionized the Indian film
music with the use of various
instruments, mainly violin and
keyboard. Co-incidentally, Mozart
too mastered in these two
instruments.
The entertainment industry of the
state is flourished too. The Tamil
cinema is known for its remarkable

Flying Penguins work for
The Company
Flying Penguins is a software
design & development and digital
marketing company with 5 years of
experience in the field. The team of
35 people headquartered in Asia’s
biggest logistics hub and education
hub of Central India, with
additional marketing office in
Sydney, Australia.
know more about the company and
its quality offerings.
n this era of the Internet,
Ieverything everyone wants to
have with a single touch on a
smartphone. So, businesses should
get transformed by developing their
online presence. To empower
businesses digitally Flying
Penguins provides software design
& development and digital
marketing services.
The brains behind company’s
growth is Mr Vishal Chawda,
CEO and Mr Anand Kurani,
COO/Director of operation. Let’s
corporations throughout Asia, USA
and Australia on projects that
demand custom website and mobile
app development as well as digital
marketing solutions. 70% of Flying
Penguins’ revenues are generated
by their international projects that
speak of their abilities and
excellent performance in handling
projects remotely and
independently.
The Inception
Being from tier 2-3 cities, a basic
challenge most of the start-ups face
is basic infrastructure, e.g. Low rate
broadband connection, real estate
pricing, etc. Moving on they also
realized man power or good talent
was the biggest challenge they
were facing which eventually has
now became one of the biggest
strength of the company.
After 2 successful years of
completion, FP realized their exact
market positioning, which turned
out to be the biggest game changer
of the journey. After two years they
started positioning FP as one stop
digital solutioning company for
start-ups as well as for big corps.
As any emerging company the team
has learned a lot
contributing/working for start-ups
& earned from few big shots.
Designing an entire new suit for a
start-up at early days open-up many
possibilities to experiment with
new tech, ideas etc., which
eventually help you boost your
confidence. In early days they
helped 4 start-ups bring their idea
online & then also helped them get
Flying Penguins
Making Businesses Stand
Strong, Digitally
Anand Kurani
COO/Director of operation
Vishal Chawda
CEO
36 December 2019

• Digital Commerce and
Enterprise eCommerce
Applications – Secure and scalable
eCommerce solutions that harness
the power of leading platforms like
Magento, WOO-Commerce, Zen
Cart etc. to build comprehensive
and powerful ecommerce websites.
Their expertise in advanced
technology and team of
eCommerce experts help
businesses manage every facet of
online sales from product
catalogues, back-end order
fulfilment process, inventory
management, and logistics
integration, payment integration,
sales and marketing.
• Cross-Platform Application
Development – Powerful cross-
platform apps that work across a
range of operating systems and
devices, to increase the reach and
engagement of your business apps.
• Business Process Automation –
Business Process Automation to
enhance internal efficiency and
enabling ease of sharing and group
communication with real-time
information exchange. Flying
Penguins has developed several
custom B2C and B2B CRM
Portals, Enterprise Information
Systems.
Development Services – From
Single Page Applications (SPAs),
basic websites to complex
customized web solutions, their
web application design and
development is tailor-made for
every niche.
• Website Revamp and
Application Maintenance –
Redesign your website and web
apps to give it a brand new avatar
with a modern and sophisticated
interface. They can also help to
Every entrepreneur should know
his following responsibilities to
achieve desired goals.
• Persistence.
• Willingness to take action .
The Products and Services
• The ability for teamwork.
• Entrepreneurial creativity.
• Entrepreneurial intelligence.
• The self-confidence as a key
space
• Domain skills
• Patience.
• Founder’s passion for digital
success factor.
• Keep Honesty.
• Custom Web Application
• Make Connections.
Flying Penguins leverages the
power of open source (WordPress,
PHP, Python, Woo-Commerce) or
Open source & mobile technologies
to build dynamic and robust
website applications. Be it your
corporate website or your Intranet
app CRM or on premise, they
provide a range of options so that
you can pick the best possible
match for your business needs.
centre from last 4 years
• Right customer empathy
• Domain knowledge
Being a zero budget start-up,
Flying Penguins reached 200%
growth chart within first year only,
thereon growing continuously with
20-30% growth YoY. Mainly the
reasons behind company’s growth
are
their first 100 customers through
digital marketing strategy. Thereon
the company never looked back &
created a Martech culture within.
• Martech approach
• Open culture environment
• Operating from an incubation
Do not focus on
numbers. Focus on
doing what you do
best. It’s about
building a community
who want to visit
your site every day
because you create
value and offer
expertise.
‘‘
‘‘

your business requirements
• Cost leadership & superior ROI
for your IT initiatives
• In Short – “Your trusted web
based application development
company”
Advantages of Website
Application Development
Services
• Effective Digital Communication
• Branding and Promotion
• Flexible engagement models –
fixed cost, full-time hiring, part-
time hiring, developer by the hour
• Enhanced Sales and Marketing
• CRM & CMS customization
• Multi-platform and multi-channel
access.
Flying Penguins is a website
development services always strive
to catch emerging technologies and
trends. So, their developers are
fluent in large-scale distributed
system, micro-service architecture,
real-time big data processing and
many more in the same line.
Company Taking a Step Further
With
• Pool of Talents:
They are a custom web
development company with 4+
years of experience, which had
enabled them to keep and train the
best talents skilled in Open Source
Technologies, CRM’s, PHP core
and its open source platforms, best
UI designs, UX expertise, mastery
• Pool of Skills:
• Providing help with Product
Launch:
3. Advance analytics & integration.
maintain and optimize your
applications to ensure the highest
level of availability and
productivity.
• Digital Marketing – Flying
Penguins drive relevant eyes for
your brand with the help of Social
Media Channels, Google & Emails.
As you may already know, there are
an infinite number of things you
can test on your site to help you
increase sales. From layout to copy
to design, there are limitless
combinations of changes that may
improve your visitor-to-sale
conversion rate. But what’s
“enough” when you’re just starting
out? What elements should you
focus on testing before rolling out
your traffic campaign?
1. Campaign designing
2. Landing page creation.
• Expertise in the latest web
application development solutions
and technology
6. Facebook & other social Media
promotion
• Faster time to market & time to
service record
• Scalable infrastructure support for
Why Choose Flying Penguins
4. Content creation (Creative’s,
Content writing, Videos etc.).
5. Google strategy.
• 100% clean track record and
source code protection
• Advanced Infrastructure:
Flying penguins is a custom web
development company with
advanced infrastructure to create
small to large scale projects with
the best client-experiences. Quick
& easy communication,
collaboration, seamless
integrations, and completely secure
development processes are their
strengths in the market.
The Key Achievements
• Leadership
• Right Consultancy:
• Employment in tier 2 & 3 cities
• Contribution towards PM’s start-
up India movement
“If we tried to think of a good
idea, we wouldn’t have been able
to think of a good idea. You just
have to find the solution for a
problem in your own life.”
in testing landscapes, new
generation programming language
fluency, unbeatable DevOps, and
full stack developers to deliver
cost-effective solutions.
They are an offshore web
development consulting company
acknowledging technologies, tools,
and techniques used in web
development today to our patrons
as a divine duty. Thus, their web
development consultants help
clientele to take the right decision.
38 December 2019

preserving data ecosystems
PROVIDING SOLUTIONS TO PROTECT,
STORE, SHARE AND RECOVER DATA.
• Incremental and automatic ﬁle migration
between heterogeneous storage
• Operational storage during the migration
with reduced impact on production
• Automatic control of the integrity of
migrated ﬁles
• Performance tuning by simply adding or
removing Data Movers
• Single platform for securing new storage
www.atempo.com

40 December 2019
being a new business line, Service
Providers do not have a complete
understanding of how to set up and
run this business.
IndiQus is a fast-growing Cloud
solutions company that works with
Service Providers (Telcos, ISPs and
Datacentre providers) globally and
ith an increasing focus
Wand legislation coming
in on Data Localisation
globally, there is a huge
opportunity for Telecom
Companies in developing countries
to set up an in-country edge cloud
and offer IaaS/PaaS/SaaS to local
Enterprises and SMBs. However,
• Tackling Government regulations
The Initial Challenges
– IndiQus ran into a major issue
with Sales Tax regulations (this was
pre-GST era) in the first year,
wherein they were not aware that
they needed to file Sales Tax
returns even if they have not made
any revenues/sales. Thus they were
slapped with a 2 lakh rupees fine
when they had barely started
earning. This put a huge dent in
The master brain behind the
company’s long-standing success is
Mr Sunando Bhattacharya - Co-
Founder and CEO.
IndiQus provides 360-degree
solutions covering software,
professional services and business
consulting to enable the Service
Provider to build and operate a
local cloud business. Their
customers include the likes of
Airtel-Nxtradata, Vodafone,
Ooredoo, Sri Lanka Telecom, and
Datahub. IndiQus is a recognized
start-up under the Start-up India
initiative.
• Selling to large
companies/startups – During the
first year, IndiQus faced a lot of
challenges in closing deals. Even
after doing successful
POCs/Demos, 2 big clients did not
give order to them as they did not
have faith in their long-term
survivability. The irony is that 6
years later IndiQus is very much
still around whereas one of the
bigwig has shut down.
helps them set up and run an in-
country cloud business.
IndiQus
Enabling Telcos and Service
Providers launch in-Country cloud
services in emerging markets
Sunando Bhattacharya
Co-Founder & CEO

The reason behind the company’s
long-standing success
The growth since inception
• IndiQus business approach of
Customers First, Employees
Second, Profits thereafter.
• At IndiQus, they follow a rigorous
and tested process of spending
quality time in the design phase of
their work so that the deployment is
smooth and execution flawless.
• An entrepreneur is the head of the
family and all his team members
are his extended family. It is very
important that he/she takes good
care of his team and helps them
achieve their professional and
IndiQus was initially a service-
centric company, working as a
system integrator from 2013-15. In
this period, they saw decent Top
line revenues but poor Bottom line
(EBITDA around 7%). In 2015
they pivoted to a Product centric
company that brought down their
top line in 2015 but enhanced
profitability significantly. IndiQus
FY 2019 EBITDA is 22%. In
hindsight, they pivoted at the right
time else they might not have
survived till now. Sunando says,
“Keep things simple. If you enter
the rat race, you become a Rat!”
• Their ability to offer a strong
software-defined IT infrastructure
to customers enables them to be
very flexible and yet competitive in
their offerings
Responsibilities of entrepreneurs
also gave a clear indication of
product-market fit. These trigger
points effectively put the global
telco market within IndiQus reach.
• They leverage open-source
technologies to deliver enterprise-
grade solutions to their clients at a
significantly lower TCO than the
competition
plans as they were bootstrapping
and had to use business funds to
pay for this.
out of your house basement/garage,
it is very difficult to attract talent
and IndiQus also faced the same.
Hence they took a quick decision to
move to a co-working space as
soon as they could afford it. Even
then, they found a lot of people
averse to joining a new Start-up.
Also due to the crazy funding
happening in B2C Start-ups in the
2014-2016 period, the average
salaries had gone through the roof,
and it was virtually impossible for a
bootstrapped Start-up to hire
experienced talent. They hired
freshers as interns and trained
them. This later help them in
absorbing them as fulltime
developers. And this was all worth
as they were able to create a strong
loyal team.
Triggering points for the growth
Two trigger points that changed the
course for IndiQus. For them, both
were a distinct shift from a project
to a product paradigm, and it
worked wonders for them as it
elevated IndiQus to a different
league. The opportunity came in
2015. IndiQus was approached by
Citrix (a large system integrator) to
work on a very small part of setting
up integrations for Sri Lanka
Telecom. But, seeing IndiQus’ deep
understanding, solution providing
approach and their domain
expertise, the client awarded his
entire cloud setup to IndiQus.
• Hiring – When you are operating
The next trigger followed soon
when they sold the same offering to
one of India’s largest telcos in a
multi-year contract. These
successes not only validated the
intrinsic strength of our product but
Don’t let
perfection
become
procrastination.
Do it
now!
‘‘
‘‘

42 December 2019
IndiQus is working on a few
initiatives that are in Stealth mode
currently, and will soon be
announcing about it in Q1 2020.
auditing, cloud consulting, cloud
design, cloud deployment and other
cloud solutions for enterprises and
businesses running on the cloud.
The company taking further
steps with
• Expanding to new markets – They
started with India and South Asia
(2013-16) and then went to Middle-
East in 2017, and now targeting
South East Asia, Aus. & NZ, Africa
in 2019-2020. IndiQus has
partnered with leading IT services
companies in these markets to sell
their solutions in these markets.
• Expanding Product and Services
portfolio – IndiQus is continuously
looking to enhance the breadth of
its product and services offering as
per the market needs. Their product
development roadmap is 100%
customer-driven, and they also
partner with customers to establish
new services lines.
Professional experience and key
achievements
IndiQus is constantly looking to
expand their horizons by:
Sunando says, “We need to be
vigilant of what our competition is
doing, how are our customer’s
needs evolving and most
importantly the company’s
financials, especially cash flows.”
Before starting IndiQus, Sunando
was working in the Managed IT
The Products/Services
• He/she is also responsible for
ensuring customer’s success. Until
and unless the customer succeeds
in his business goals, the
entrepreneur cannot succeed.
personal goals.
• Lastly, he is responsible for
constantly creating value for all
shareholders… be it himself,
friends & family or external
investors. Enhancing Enterprise
Value is the primary responsibility
of the entrepreneur.
apiculus™: IndiQus proprietary
product apiculus™ combines the
power of open-source, the security
of private clouds and the scalability
of public clouds into a single-
window, thereby significantly
reducing the complexities of cloud
operations and opening up new
monetization opportunities for
CSPs and ISPs.
rack: Unlike other enterprise cloud
solutions, IndiQus’ cloud offering
stack ‘rack’ is purely built on open-
source technologies with
enterprise-grade SLAs and zero
vendor lock-ins, which enables
clients to reduce their technology
costs by 50–60%.
At IndiQus they also provide
IndiQus empower organizations to
strategically harness the full
potential of the cloud, by using
bespoke and unique combinations
of public and private clouds, to
carry out a seamless transformation
and address unique business
requirements. Their key offerings
are:
The Team
The IndiQus team is a healthy mix
of experienced veterans and young
blood. This brings together a lot of
different viewpoints and leads to
healthy debates. Sunando says, “I
am proud to say that every team
member of mine is an active
contributor to the company’s
growth and goes beyond the call of
their duty to keep our customers
happy. I treat everyone as a friend
and we do not have any
hierarchical systems and processes.
All of us sit together, work together
and party together.”
Stay Hungry Stay Foolish by
Rashmi Bansal. It’s the book that
inspired Sunando to become an
Entrepreneur. Sunando says, “I
follow Alok Kejriwal and his
#dhandekibaat posts closely on
Twitter. One of the few guys who
give sensible gyaan. Also Gary
Vaynerchuk”. He is also greatly
influenced by Sanjeev
Bhikchandani of Naukri.com.
Services industry for 15 years. He
has done roles across Sales,
Marketing and Product
Management. He thinks it’s too
early in their journey to call
anything an achievement. The fact
that they are bootstrapped,
profitable and fast-growing venture
is a collective achievement of the
entire team. IndiQus was ranked
amongst the 10 most innovative
start-ups for 2017 in India by
NASSCOM.

WHY BEING AN
ENTREPRENEUR
IS NOT ONLY ABOUT
HAVING GREAT IDEAS
In order to be a successful
entrepreneur, the first step is to
recognize and own up to the
challenges affront. Obviously no
one likes to admit one’s flaws and
weaknesses, but if you have to
improve and move ahead, you have
to. The next important step is to
accept the vision and mission of
your goal. This will keep you
motivated and give you courage to
take that leap. You need to believe
in what you are doing and take
steps towards it; only then your
dream can turn to reality. Finally,
the last thing you can keep in mind
is how important it is to find your
own way. When it comes to
entrepreneurship, there is no one-
and learn to raise money? How can
he pitch to the investors, hire and
fire staff if that poses as a challenge
and requires him to come out of his
comfort zones?
But is it only about the idea? Of
course not. It is about executing the
idea. For many entrepreneurs, who
are thinkers rather than doers, this
notion of taking up an idea and
turning it into a living and a viable
organization is a frightening one.
So how can an idea-oriented
person, a thinker, become a doer
Most people often think
that to be a successful
entrepreneur is about
having that big idea. And
somewhere down the line, it is. To
start painting on a blank canvas,
you need to have an idea, a picture
in mind put together perfectly.
Same is for the businesses, when
starting a business, you need to
have an idea, an idea that works to
start with, something the people
would want, and for the people
investing in you, an idea that is
scalable.
size that fits all theory. Each
entrepreneur has his different ways
of leading, and whole different set
of challenges. You can’t rely on one
particular theory to get through.
After all, it is your journey and you
have to find your own way.
In conclusion to this,
entrepreneurship is not just about
ideas. And for many people,
entrepreneurship is something that
happens internally, it is the person’s
journey from being a shy individual
to stepping up to the challenges,
having the courage to step out of
your comfort zone and doing thing
you would have never done before.
Entrepreneurship is a journey, and
everyone goes through it a little
differently. All you need to do is to
go through the journey and believe
in the process! A caterpillar doesn’t
know it’s going to be a butterfly
after all!
44 December 2019

very business needs a growth strategy. A
Egrowth strategy is just as important for
business as wheels to a car; it just can't run
without it!
In an interview with Mr. Vineet Trakroo, the CEO
(Chief Evolution Officer) of Evolution Strategy, let us
learn how important an 'Evolution Strategy' is to the
businesses.
Since 2013 ESA is in the business of partnering B2C
organisations to grow through a proprietary technique
of Business Health Analysis, which is a business
diagnostic technique in sales, marketing and strategy.
We work on growing businesses and categories for our
clients using a combination of consulting, research
and analytics techniques on a cloud platform. We
target operational sales and marketing strategies which
help organisation in better execution of their plans.
We have been transforming both large and mid-sized
consumer organisations by working with their top
management team. We have worked with the world
leaders and partnered their growth of 20-30%+ within
the same financial year.
I and each of my team members have worked in the
past with medium and large consumer organisations
for a minimum of 20years. Each of us has been at the
CXO level and has had a string of success. I am an
Electrical Engineer from MIT Manipal and MBA from
Jamnalal Bajaj, Mumbai University. I have been with
start-ups, leaders and challenger in durables, branded
commodities, fmcg and building material industry.
Having spent more than 25yrs as Head of Sales and or
Marketing it was logical to move into consulting. With
technology and data driving business we used them as
a backbone of our offering.
• What are the products/services the company
focuses on? How are your services different from
those in the market?
Our Areas of operation are-
2. Business Transformation: Restructuring and
transforming organisations to grow
3. Building Executional Excellence: In Sales,
1. Business Health Analytics (Business Diagnostics) :
Identifying issues which are holding back growth of a
business or a division
• Can you please brief us about your professional
experience?
Vineet Trakroo
Chief Evolution Advisor
46 December 2019

marketing, brand management and analytics
• What is Business Health Analytics or Business
Diagnostics ?
Business Diagnostics translates to identifying the
issues which are not allowing the business to grow or
are making it perform poorly. Our role is in
identifying the real causes for this low performance
and suggesting solutions which can be implemented in
sales and marketing domain immediately without any
significant increase in cost.
We are the only company in India offering a
diagnostic approach to solving marketing and sales
related issues faced by companies using cloud based
tools and analytics to arrive at the challenges as well
as the solution. Our approach is to tap into the internal
resources of the organisation i.e. sales, trade,
influencers, service etc. As these are the people who
actually influence the selling process.
• Is there any new addition to the list of
products/services? Anything exciting you would
like to share?
• How have the company graphs changed since the
foundation? Can you share a few statistics?
• What were the initial challenges you faced?
Getting clients to understand our offering which is
unique and only one of its kind. The concepts of
cloud, analytics and consulting are new to a lot of
midsized companies. Most large organisation rely on
internal knowledge. Our approaches to growth is by
tapping into the internal knowledge within an
organisation.
We started with offering international licensing and
joint venture with leading American and European
brands in the first year and then quickly added
business diagnostic services. After about 2 years of
We are planning to expand our services to other
sectors mainly services, consumer finance, insurance,
consumer investment. We are also looking at adding
more competencies to improve the customer
experience offered by our clients.
Evolution Strategy
Design the Perfect Evolution Strategy
Culture Eats
Strategy For
Breakfast.

3 key lessons we have learned from running a leading
consulting company
We work with a select team of senior business leaders
who have been CXO’s and have executed many
impossible tasks. We get the most relevant person who
has worked in the industry to work on client
challenges.. We advise and deliver from experience
and knowledge.
• Constant vigilance- a need or a strategy? Please
share your views.
• Execution is the greatest challenge to strategy
execution. Its rarely a competency issue but more of a
discipline which needs to be adhered to
We do not compete with anyone and offer unique
services which have proved successful. We work at
our own pace but keep in sync with disruptive
technologies which can alter our or our customers
business. How to use technology and data for strategic
decision making is our forte.
makes your team unique?
• Is there any special experience with your clients
you would like to highlight?
• Often business decisions are taken in haste than
through careful planning. Decisions happen more by
gut feel as data is scarce and opportunities are many
thus the urgency to tap them and grow
• Data and analysis is still not trusted by top
management. Feel and perception lead in taking
decision. As there are gaps in quality of data and
analytics is a new science for the manager.
It's a need as the world is changing around you.
Earlier it was technology disrupting business now its
ecology which is redefining product offerings and
consumption. Some of the products which are losing
their place on this planet are Sugar, plastic, drinking
water, vegetation, air. They can alter your business
right from product or production to consumption.
• It's a rat-race out there. How do you cope with
that?
• How do you decide to take the company a step
further in terms of your products/services?
'To deliver today with an eye on tomorrow’
We have been able to grow the top and bottom lines of
organisations by identifying the real challenges and
the extent of these challenges thus prioritising them.
We further offer solution to these challenges and work
with our clients to deliver results after the action plan
is created.
We work with the industry leaders who have complex
business issues. These organisations are world class in
their practices and demand the best. With every
project we learn new business practices. We have done
multiple projects with our clients which is a testimony
of our work quality. Further we up skill by getting into
more complex client data and have a strong analytic
team which uses the latest software tools and cloud
analytics to analyse and identify insights.
• What are the key achievements of your
entrepreneurial journey?
Working with the leaders in Automobiles- Tata's ,
Mahindra, Pharmaceuticals- Abbott, Pfizer, Cipla,
Building material- Saint Gobain, Asahi and Consumer
products- Pepsi, Crompton, Camlin, Piramal etc.
Working with the best teaches us best practices. We
have done repeat business with 80% of our clients and
have more than 70% of our recommendations being
accepted and implemented which gives our clients
quick gains.
We are always adding more features to our analytical
abilities and data analysis. We also complement our
services with a team of industry experts who have
been at CXO level. These experts help our clients to
deliver through our guidance in execution.
• What is the reason behind your company's long-
standing success?
• What do you think are the responsibilities of an
entrepreneur?
offering Business diagnostic service we worked with
some of the leading Indian and multinational
companies and helped them improve their business
results. We have worked on over 75 projects in last 5
years.
• How do you look after your employees? What
Talking about leadership-
48 December 2019

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NIRMALYA LABS- AN INHERENT ATTRIBUTE OF SOUL
many challenges, starting from
funds to customer adoptability to
prove how we are different than
other established companies.
Moreover, what different we bring
into the table and why they will use
our products/services.
3. Which was that point that
company?
Since the inception, we are very
much clear to develop MBC
product for DISCOMs which will
cover meter-to-cash; with
disruptive technology, high
performance (reduce the billing
cycle), and cost effective. iPravaah
and mPravaah are very first
products which got very good
traction in market and we got
around 2M consumers immediately
after our product production ready.
Our key services include Product
Engineering, Enterprise
Application, Agile Testing and
Finance & Accounting Services.
Considering the volatile dynamics
of global economic system, every
company/organization needs cost
effective, robust, secure and hassle-
4. What are the products/services
the company focuses on? How
are your services different from
those in the market?
echnology plays a vital role
Tin business processes. No
matter what is the size of
your company, technology has both
tangible and intangible effects on it.
It eases the processes, makes them
efficient, resulting in more money
being produced.
Nirmalya Labs is a product
development company, founded by
techno-entrepreneurs from National
Institute of Technology (NIT). In
an interview with Biraja Prasad
Nath (Chairman) and Keshav
Tripathy (CEO), they speak of
Nirmalya Labs, its inception, the
challenges and the journey.
1. Tell us about the company.
Nirmalya Labs is a company that
blossomed out of the need of its co-
founders to start something on their
own, where they could innovate
and do something which they never
got to do in their corporate life.
After working for more than 20+
years in corporate, Biraja Prasad
Nath, and Keshav Tripathy decided
to carve a niche in the domain of
Software Product Engineering.
2. What were the initial
challenges you faced?
Major challenges we found,
adoptability. As a start-up, there are
We are working aggressively in
building customer base of our core
products, and planning to penetrate
the products though channel
partners in different parts of the
word. Also company started
consulting services division to cater
the consulting services with a small
team and plan to scale up further. In
last one year, have added many
corporates on our fold and
providing software consulting
services. We are trying to provide
affordable technological solutions
in the areas of utility, power
(including renewable) and
agriculture. However, we are not
limited to these domains. Our key
focus is on technologies like
Blockchain, IoT, and Analytics.
Our R&D team is diving deeper
into how Blockchain is a match
made in heaven for the Sharing
Economy as Blockchain enables
philosophical alignment between
the sharing economy users. We are
positive thinkers and see the
invisible, feel the intangible, and
free services. We envision of
becoming partners in the success of
entrepreneurs by helping them
translate their ideas into world-
class software products.
5. How do you decide to take the
of your products/services?
50 December 2019

office, Reservation, Room Services,
Maintenance, Housekeeping, Guest
Engagement, Event Management,
Banqueting, Laundry, Gym, Spa,
Restaurants, Bar, Asset
Management, Material
Management, Purchase, Sales,
Inventory, Account
Payable/Receivable, Bank
Reconciliation, HRMS, Payroll,
MIS, Dashboard with in-depth
analysis, Mobile check in/out and
with on-line booking engine.
willing to achieve the impossible.
7. Is there any new addition to
the list of products/services?
to share?
AitithA : An integrated Property
Management System (with
Mobility) empowered by
innovation to manage all your
Hotels, Motels, Resorts, Clubs
operations effortlessly. Fully
integrated modules to handle Front-
Fintech : We have tied up one UK
based company and developing a
Fintech product, which will be
launched during mid of next year.
nERP : It is a comprehensive open-
source platform which provides an
end-to-end solution for a wide
range of business applications. It's
covering a vast array of business
functions, from Manufacturing,
Inventory, and Accounting, Sales,
HR, DMS to eCommerce and
more. As a customer, not only does
this make nERP easy to use, but it
also makes it cost effective since
you are choosing only the modules
that are needed for your company.
It is available in the cloud or on-
premise and can be used by
businesses of all sizes and software
is customizable as per the customer
needs. In terms of integration,
nERP is API-friendly and integrates
easily with other systems
seamlessly.
Leadership-
8. Can you please brief us about
Biraja Prasad Nath, Founder &
CMD : With over 22 years of
experience, Biraja has worked with
leading global organizations such
as Progress Software Corporation,
IBM Labs, Credit Suisse, LTA-
iPravaah/mPravaah (Yearwiswe Consumers)
6. How have the company graphs changed since the foundation?
Can you share a few statistics?
Graphs for our Key products : iPravaah/mPravaah, nERP and
AtithyA

• Startup by Govt of India in 2017
Customer adoptability and trust on
us are biggest achievements for us.
As a start-up, our happy customers
help us to get more customers.
Recognition we have got as of
today :
• Startup by Govt of Odisha in
2017
• Top 10 Innovative SW Company
in Asia for 2018 by Silicon Review,
Asia
• Top 10 Most Promising SaaS
Startups in India for 2017 by CIO
Review, India
• The SaaS-Driven Ideal Workplace
by Business Connect, India in 2018
• Business Excellence Award by
World Confederation of Business,
USA in 2018
We believe that people have lives
outside of work, and that these
lives might sometimes impinge on
their time and attention. We know
that it’s give and take, not give or
take. We see fun, humor and
employees. There are always going
to be things to gripe about, and let’s
face it, even those of us with the
world’s most satisfying careers
generally look forward to the
weekends. Life, as the philosopher
Hobbes so pithily pointed out, can
be solitary, brutish, nasty and short.
If we spend about a third of our
lives working and about another
third sleeping, doesn’t it make
sense to do what we can to make
our jobs enjoyable?
10. What are the key
achievements of your
entrepreneurial journey?
• Most Outstanding Business
Leader of the Year 2018 - Product
Development by Corporate Vision,
UK
Life@Nirmalya
Keshav Tripathy, Co-Founder &
CEO : Keshav has more than 30
years of industry and consulting
experience as Project and Program
Manager in the domains of
manufacturing, logistics, credit
card, port operations, insurance,
etc. Keshav has worked with giants
like NIC, Tata Steel, Satyam, GE,
and IBM. In this role, Keshav is
responsible for all technology
infrastructure, resourcing, delivery,
customer engagements and
operations at Nirmalya Labs.
Keshav is an alumnus of National
Institute of Technology, Rourkela.
Singapore, Singapore Ports, Alltel-
USA, Satyam Computers, and Tata
Steel, Jamshedpur. Prior to
Nirmalya Labs, Biraja was the
Director & Head of Engineering in
Progress Software Corporation.
Biraja is an alumnus of National
Institute of Technology,
Jamshedpur.
9. How do you look after your
team unique?
We believe, to become a great
company, we need to have great
people with a positive attitude. We
hire handpicked engineers from
India’s premiere institutes, and
groom them to have passion. No
company has 100 percent satisfied
relaxation not as the enemies of
hard work, but as its allies. We
have flexi office timings, working
from home as part of its work
culture. We have a purpose, a
mission that everyone understands.
Moreover, we try to create good
citizens of communities and of the
world. We believe every citizen
should contribute something for
social responsibility and made it a
culture in the organization. We
believe work with fun.... We
celebrate birthdays, anniversaries,
festivals, team outings, cricket
tournaments, seminars, etc.
Planning to create a social service
group “Unnati”, where it will take
up educating schools kids in the
field of computers and provide a
platform to learn computers on-
line.
52 December 2019

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54 December 2019
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