Redmatchstick social media strategy slide share

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www.redmatchstick.com© info@redmatchstick.com Tel: 00 27 11 467 8222

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DIGITAL MARKETING
Digital
marketing
The process
Goals & Objectives
Target
Audience
Touch Points
Content
Marketing
Conversing &
Engaging
Team
Commitment
Measure &
Tweak
1.

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DIGITAL MARKETING
STEP 1: Setting Goals & Objectives
These may include
Building your company Brand
• Expose the brand to new prospects
• By Reputation Management including increasing positive brand
mentions and reducing negative mentions; but interactingwith
all, irrespective
• Increasing WOM by sharing and guest reviews
• Increase engagement with the brand
• Increase reach as a ‘go to expert’ with thought leadership
Digital Marketing Strategy

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DIGITAL MARKETING
Increasing your Market Share
• By increasing bookings
• By increasing basket of prospects and leads
• By re-targeting your existing client base and building
loyalty i.e. selling on other products and services

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DIGITAL MARKETING
Gathering market information
• Improve knowledge of both prospects and clients
– cold calling is thankfully a thing of the past!
• Improve Competitor knowledge
• Industry information including technology, guest
expectations & management trends

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DIGITAL MARKETING
Improved Return on Investment and business efficiency
• Attract top talent to your business
• Improve internal communications and company
morale

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DIGITAL MARKETING
Digital marketing
The process Goals & Objectives
Target
Audience
Touch Points
Content
Marketing
Conversing &
Engaging
Team
Commitment
Measure &
Tweak 2.

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DIGITAL MARKETING
STEP 2:
Define Target Markets
Digital Marketing
Strategy
Age Group
18-24; 25-34; 35-44; 45-54; 55-64;
65+
Gender Male or remale
Geo Location Country & Town
B2C Marital Status
Young single; Newly-wed; Full
nest; Empty nest; Solitary
B2C Education Secondary; Tertiary; Post-Grad
Occupation
Middle; Management;
Executive; Entrepreneur
B2B Type of Company Industry segment
Usage New, Light, Medium, Heavy
B2C Interests Sports; Hobbies
B2C Device PC; Tablet; Mobile
Benefits Statements
Location; Purpose; Service
Levels; Facilities; Pricing
Needs & Wants
Price, Quality, Service,
Partnership
Preferred Quality Top-end; Middle; Budget
Booking Channel Direct, 3rd party; Online, Offline
Competitive Opportunity Strong or Weak

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DIGITAL MARKETING
Digital marketing
Target
Audience
Touch Points
Content
Marketing
Conversing &
Engaging
Team
Commitment
Measure &
Tweak
3.

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DIGITAL MARKETING
STEP 3: Touch Points
Connection between Audience & your Services
• Online / Mobile Website
Blog
Social Media
Newsletters
Advertising
Note:
Integrate Online and Offline for truly
MODERN MARKETING

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DIGITAL MARKETING
Digital marketing
The process
Goals & Objectives
Target
Audience
Touch Points
Content
Marketing
Conversing
& Engaging
Team
Commitment
Measure &
Tweak
4.

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DIGITAL MARKETING
STEP 4: Content Marketing
Branding
Consistent and professional Branding across all platforms
Define USP
YOUR TAGLINE
Buyer readiness & The 5 Stages of Buying
Content is about “Telling Your Story”

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DIGITAL MARKETING

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DIGITAL MARKETING
STEP 4: Content Marketing - Plan
Who, why, What, Where, When?
**Introduce the Redmatchstick Planning Template**

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DIGITAL MARKETING
STEP 4: Content Marketing
Consistent & Integrated Content across all platforms
• Website
• Blog
• Social Media
• Newsletters
• Media releases
• Online Advertising
• Offline Marketing
• Sales

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DIGITAL MARKETING
Digital marketing
The process
Goals & Objectives
Target
Audience
Touch Points
Content
Marketing
Conversing
& Engaging
Team
Commitment
Measure &
Tweak
5.

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DIGITAL MARKETING
STEP 5: Conversing & Engaging

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DIGITAL MARKETING
10 reasons why your
business must be “Social”
1. Enormous growth is predicted for the internet.
2. Social networks are transforming the way your customers do
business.
3. It is the new way of communicating with your customers
4. Social media lets you compete for less.
5. Increased exposure is the No. 1 benefit of social media
marketing.

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DIGITAL MARKETING
6. 8 out of 10 internet users are reached by social media and
blogs.
7. It is a great source of new leads.
8. People like to buy from businesses they feel they “know”.
9. It increases website traffic.
10. Getting entrenched right now will still get you ahead of the
pack!
easons why your business must be “S

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DIGITAL MARKETING

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DIGITAL MARKETING - SOCIAL MEDIA TIPS
STRATEGY
SOCIAL MEDIA

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DIGITAL MARKETING
http://60secondmarketer.com/blog/wp-content/uploads/2010/04/Platforms.png
STEP 4: Social Media Strategy – what’s
what?

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DIGITAL MARKETING
Audience
Most common age demographic is 25 to 34.
Close to 50/50 male/female
Growing middle-aged network.
Big segment is Parents on Tablet.
NB: Teens (13-17) on Facebook dropped by 25.3% since 2012.
South Africa
9.4 million users
87% access their mobile phones
Globally
The most popular social media platform.
1.35 billion monthly active users, worldwide

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DIGITAL MARKETING
Audience
Late 20’s – 30’s
Professional males
(Business travellers; Honeymooners; Adventurous, Active)
Early Adopters!
South Africa
Google+ has remained the laggard among social
networks
466 000 not increased much over the past year
Globally
1,6 billion total users. 540 million active monthly
users.

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DIGITAL MARKETING
Audience
16-29 age group
South Africa
Exploded in use in South Africa in 2014
From below 100 000 a year ago to 680 000
Globally
300 million monthly active users;
75 million daily

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DIGITAL MARKETING
Audience
For professionals, about professionals
High tech, finance and manufacturing professionals
35 years +
B2B for service providers
South Africa
2.7 million
Top industry in South Africa is Finance
Globally
3rd fastest-growing social network
+300 million members
78 million unique visits per month

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DIGITAL MARKETING
Audience
Mainly affluent women
South Africa
Growth plateau ‘d over 2014
840 000 users
Globally
Pinterest quickly shot to No.3 spot
40 million active users per month
69% of the total users are female

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DIGITAL MARKETING
Audience
Everyone, from individuals to the largest multinationals
Really well suited to Millennials
South Africa
Highest percentage & massive 129% growth
2013 – 2014
5.5 million
Globally
288 million monthly users

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DIGITAL MARKETING
Audience
Millennials (18 – 34 years)
Gen-Xers (35 – 50’s)
Google owns YouTube so YouTube videos do well in search
South Africa
4.7 million
videos of 2.5 minutes are the most viewed
Globally
+1 billion users (80% is outside the US).
1/3 of all online activity is ‘watching videos’.

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DIGITAL MARKETING
Audience
Over 30 years, males dominate
Great consumers of “news”
• Google definitely prefers dynamic websites
• Regular blogging with new, relevant content
helps you drive traffic to your website
• Blogs are good for link-building which makes
your site more visible on search.
• 77% of internet users read Blogs
• A blog is a ‘voice’ to help manage your online
reputation

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DIGITAL MARKETING
The most engaging content falls into these categories:
• Emotional – happy, sad, inspirational;
• Charity – Donations & causes;
• Shock – surprising & surreal;
• Trending News;
• Animals – causes and cute
STEP 5: Conversing & Engaging

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DIGITAL MARKETING
Digital marketing
Target
Audience
Touch Points
Content
Marketing
Conversing &
Engaging
Team
Commitment
Measure &
Tweak
6.

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DIGITAL MARKETING
STEP 6: Commitment
Implementation requires Resources:
• People
• Content
• Time
• Financial

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DIGITAL MARKETING
STEP 6: Commitment
Pulling it all together
What? Social
Events
News
Expertise
Facilities
Offers
When? Calendar
Responsibility The Team

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DIGITAL MARKETING
Digital marketing
Target
Audience
Touch Points
Content
Marketing
Conversing &
Engaging
Team
Commitment
Measure &
Tweak7.

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DIGITAL MARKETING
STEP 7: Measure & Tweak
Monitor Insights & Analytics to see what works well; then do more
of the same.
• Compare stats weekly
• Growth
• Research engagement
• Best days / time
• Monitor which links are being clicked and shared.

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DIGITAL MARKETING
Need social Media Tips?
Get going fast with answers to these questions …
Which Platform and why?
Frequency?
Best Day?
Best Time?
Style?
Content Inspiration?
Best practices
Contact us

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DIGITAL MARKETING
TIPS & Best Practices
1. Social Media Tips 1 Blogging
2. Social Media Tips 2 Facebook
3. Social Media Tips 3 Google+
4. Social Media Tips 4 Instagram
5. Social Media Tips 5 LinkedIn
6. Social Media Tips 6 Pinterest
7. Social Media Tips 7 Twitter
8. Social Media Tips 8 YouTube
Register for our Insider Newsletter to access these definitive guides

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For a consultation appointment, training,
TO HELP YOU DO IT or DO IT FOR YOU
Email info@redmatchstick.com
Tel: +27 11 467 8222
NOTE
This material is the intellectual property of Redmatchstick© and is prepared for and distributed to
Redmatchstick clients. The contents may not be shared or distributed without prior written permission.
DISCLAIMER
The report contains digital marketing information but due to the ever-changing digital marketing
environment, the information is not advice but merely a guideline and hopefully a shortcut towards
better practice.
By using this report, you accept our Full Disclaimer here.
DIGITAL MARKETING

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