treatment

1. Treatment
Main school
Medium- radioadvert
Running time- 30 seconds
Synopsis- openswithnoisesof the school atbreak/lunchfadestovox-popof studenttalkingabout
thingstheylike aboutRingwoodschool endswithmale voice overwiththe information aboutthe
openevening.
Key scenes/parts- the scriptedpartsare the voice overat the endwitha vox-popbefore.Legal
issuesmaybe if we use audioof beautyandthe beastproduction – may be copyright
Character list/who is speaking- -male voice over
-students(year7-11)
-2 year 7s
-2 year 10s
-2 year 11s
Target audience- mainstream(youngandrubican) aged30+ (parentsof year5/6) whoare D to B on
the NRS scale.Mostlyfemale (mothers).Secondaryaudience are year 5/6 students.
How will your products appeal to the target audience- itinformsthe parentsof keyfactorsthat
theywouldlike toknowbefore lookingintoaschool,precise andtellsthe informationdirectly.
Recording locations- soundproof roomsinmusic(forthe vox-popandmale voice over),field(audio
of rounders),maingate (audioof school soundswhentheyleaveatthe endof the day)
Budget- £2000 - male voice overactor
-recordingstudios
Sixth form
Medium– radio advert
Running time – 30 seconds
Synopsis– has the soundsof the café thatfadesintoa female sixthformersvoicetalkingabout
Ringwoodsixthformsrange of subjectsandhighpassrate,thena male sixthformersvoice saying
that there isa more grownup environmentwiththe café andstudy,anothervoice giving
informationaboutthe openeveningandwhere toregisterinterestonline.
Key scenes/parts – the voiceoversof the sixthformerstalking,recordedaudioof the café andstudy
at lunch/busytimes
Character list/who is speaking– 2 female sixthformers
- Male sixth formers
Target audience – year11s ages15-16, male andfemales,inthe 4csscale theycan be the aspirer,
explorerorreformerasthese are typicallyyoungpeople whoare figuringouttheiroptionsfortheir
future. Inthe NRS scale theyare likelytobe E grade workerwastheyare likelytobe unemployedor
have a lowskilledweekendjob.The secondaryaudienceisthe students’parentsasalthoughitis
mainlythe studentdecisionwheretheygotheirparentsare likelytohave aninfluence onwhere
theygo.
How will your products appeal to the audience – the advertwill appeal tothe audience asalthough
there isthe more seriousinformationaboutthe passratesandsuccessof the sixthformtalking
abouthow the environmentisdifferenttoschool andthe ideaof more independence will interest
the year 11 students.
Recording locations– soundproof roomsfor the voice oversandthe studyand café for the
backgroundnoises
Budget - £2000 – a recordingstudioforthe voice overs