our pitch for our campaign

1. Pitch By Rachel Moffat, Katie McQuillan and Saxon Du
Plooy

2. Our company – MDM productions
 Our company is currently producing campaign advertisements for Ringwood
school and Ringwood sixth form open days.
 Our ideology is to encourage as many people as possible to come to our
open days to ensure they are a success and thus would increase the
possibility of students coming next term.

3. Our team
 Director: Katie McQuillan
 Camera: Saxon DuPlooy
 Sound: Saxon DuPlooy
 Runner: Rachel Moffat

4. Treatment:

5. Ringwood School
 Running time – 30 seconds
 Synopsis – The head teacher will introduce Ringwood School and talk about all the
achievements and the benefits of sending your child here.
 Key scene – The advert will end with the dates and times of the open day.
 Character list – The Head teacher as it will contrast the typical conventions of an audio
advert as she is female. She also has an approachable voice so that we sound as
welcoming as possible.
 Target audience – Parents of children, both male and female. Interested in finding the best
school for their children in a safe environment. It would be most likely the target audience
would be between D and B on the NRS scale. Regarding the 4c’s it is likely they would be
the mainstream audience as their core need for life is security which is a likely interest for
parents who are looking for where they want to send their children.
 How product will appeal to TA – Include in script comments on the safe environment,
encouragement for students to reach their potential through outstanding teaching
methods and extra-curricular opportunities for students.
 Recording studios – recording locations – the geography block; RSR radio station for
recording.
 Costs – budget of £2000, this advertisement should cost no more than £1000; the
recording studio would cost £85 for 1 hour as suggested by https://www.sound-
gallery.net/rates, actors would cost £100 each actor (Miss Symonds for the Ringwood
school open day)

6. Ringwood Sixth Form
 Running time – 30 seconds
 Synopsis – Mr Walbrin (the head of sixth form) will introduce Ringwood Sixth Form and both male and
female students will talk about what they enjoy about attending Ringwood Sixth Form.
 Key Scene – The audio advertisement will include vox pops from the students talking about the positive
aspects of sixth form, and the audio advertisement will end with the dates and times of the sixth form open
day.
 Character list – Mr Walbrin will talk about the sixth form and give the dates and times of the open days
because he is the head of sixth form and has an approachable voice, we will also use Dan Taylor because he
has been at the school for 7 years and so will recognise how the school has developed and Rachel Moffat as
she has only been at the school for 2 years so there will be a varying perspective. They are also both 18 so
they will be able to consent for themselves to be featured in the audio advertisement.
 Target audience – the target audience would be year 11 students looking to go to sixth form next year. They
would most likely be on the E of the nrs scale as they are still living with their parents and will not be able to
support for themselves independently. Regarding the 4c’s it is likely they would be the explorer as their key
motivation would be the future and this aspect of the 4c’s is described to have a core need for discovery.
 How product will appeal to TA – include vox pops of current sixth formers explaining the current
opportunities sixth form has given them and the support it has provided to succeed and reach their full
potential.
 Recording studios – recording locations – the geography block; RSR radio station for recording.
 Costs – budget of £2000, this advertisement should cost no more than £1000; the recording studi would cost
£85 for one hour (but we would use this hour to record both audio advert campaigns), actors would cost
£100 per actor (Mr Walbrin) and we would spend £50 on the students we will be using for vox pops.

7. Scripts:

8. Ringwood School
“joey tune 2” fades in
Voice over”
Miss Symonds
Welcome to Ringwood school, we place considerable importance on
insuring that we create a safe and enjoyable learning environment for
students with our vision “inspired to learn, supported to succeed”
Miss Symonds
Our great teaching has achieved phenomenal GCSE results and offer a
diverse and personalised curriculum with 58 courses available for our
students to study.
Our open day is on Thursday the 4th of October 2018 from 4:30 pm to 7:00
pm, go to Ringwood school website for more information.
“joey tune 2” fades out

9. Ringwood Sixth Form
“joey tune 1” fades in
Voice over
Mr Walbrin
Welcome to Ringwood Sixth Form. Where we aspire to achieving greatness by providing enough support to allow our students
to reach their full potential.
Vox pop: What is your favourite thing about sixth form?
Dan Taylor
Vox pop response 1:
Mr Walbrin
We offer 34 diverse and personalised programmes of study including both A level and vocational courses in order to
maximise the opportunities for our students.
Rachel Moffat
Vox pop response 2:
Mr Walbrin
Our open day is on Wednesday 7th November 2018 from 6pm to 8pm, go to the Ringwood School website for more information.
“Joey tune 1 fades out”

10. Demonstration of our music
This is our music we will have
for our sixth form campaign.
We believe it is quite
inspirational which is
appropriate for attracting our
target audience of students
who want to feel encouraged
to succeed.Produced by Joey Pinder
Joey tune 1

11. Recce
Option 1: Free and here at school; we will be using the RSR studio to record our
voices.
The recording studio in the Geography block at Ringwood School is usually
usually used for the RSR (Ringwood School Radio) recordings.
We intend to use this location as we are able to use it free of charge. This will
will help to reduce costs on our budget. Furthermore, as we are Ringwood
School students it will be easy to get permission (if required) to ensure that our
that our recording is legally acceptable. This will help to reduce costs on our
our budget.
We are planning on using the facility for an hour max. This is useful as we do
do not need to travel far with our equipment and actors.
As an alternative if the RSR studio is not available we will simply use a quiet
quiet location at school (e.g. an empty classroom). This would be the best
alternate choice as we are including vox pops in our audio advert so we would
would need an empty room to ensure the recording comes out clear with no

12. Risk Assessment
What are the
hazards?
Who might be harmed and
how?
What are you already doing? Do you need to do
anything else to control
this risk?
Action by
who?
Action by
when?
Done
Slips and trips People involved in the
production may be injured
they trip over objects or slip
on spillages. Also, if they
sitting down then there
be a danger of them falling
over if it isn’t safe.
Make sure the floor is clear
the room is well lit to ensure
the people involved won’t fall
or slip.
Also, make sure the chair
is safe and not broken if
the actors are sitting
All
managers
involved in
the
organizatio
n of the
recording.
Date of
recording
(to be
confirmed)
Germs The person recording their
voice may get germs if the
microphone isn’t sanitary.
We will use a sanitary wipe
between people to ensure
don’t catch any illness.
We could use a different
microphone for different
people.
Our
group/the
managers.
Date of
recording
(to be
confirmed)
Fire exits If fire exits aren’t clear in the
event of a fire the actors
may not be able to exit the
building safely in the event
of a fire.
Ensure all fire exists are clear Make sure actors are told
where the fire exits are
before recording.
Our group. Date of
recording
(to be
confirmed)

13. Production Plan

14. Production Schedule
DATE(S): From 14th May 2018 to 25th May 2018
TITLE: Ringwood School and Sixth Form open day campaigns
LOCATION OF SHOOT: Ringwood School
DESCRIPTION OF THE VIDEO (2-3 sentences)
We will be producing two 30 second videos for Ringwood school and Ringwood Sixth
Form open days to promote our safe and successful working environment to parents
and students in order to maximise publicity and encourage as many people as possible
to come to our open days.
SAFETY
See risk assessment for more details.
Equipment
Microphone, recording studio, camera (for
evidence of shoot), script, recorder.
Actors
Mr Walbrin, Miss Symonds, Dan Taylor, Rachel Moffat
LOCATION CONTACT DETAILS
Ringwood School: Parsonage Barn Lane,
Ringwood, Hampshire, BH24 1SE
Time Description
of activity
and
contributors
Location Equipme
nt (if
required)
9:20 – 9:30 Go to
location
Recording
studio (RSR
studio) in
the
geography
block at
Ringwood
School.
9:30 – 10:00 Set up RSR studio Recorder,
micropho
ne.
10:00 –
11:00
Record
voices of
actors
RSR studio Recorder,
micropho
ne, script,
camera
(for
evidence)
11:00 –
11:30
Pack away RSR studio

15. Contingency Plans
• If we are unable to use Miss Symonds as our actor then we will use another
approachable female adult voice.
• If we are unable to use Mr Walbrin as our actor then we will use another
approachable male adult voice.
• If we cannot use the RSR studio we will use an empty classroom to record our
actors’ voices.

16. Codes of conduct
 To ensure we have adhered to the relevant legal and ethical constraints we will only use actors
over the age of 18 as they will be able to legally agree to the recording themselves, rather than
parents or guardians having to.
 We have produced our own music to avoid copyrighting issues.

17. Conclusion
 Here at MDM Productions, we work incredibly hard to ensure that all of our work is well
planned out and through this we pride ourselves in excellent results.
 If you choose us to create your radio advertisements we promise to produce a successful
campaign