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“A minimum viable product
(MVP) is not always a smaller/
cheaper version of your final
Steve Blank, 2013
“That product which has just those
features and no more that allows you to
ship a product that early adopters see and,
[…] pay you money for, and start to give
you feedback on.”
Eric Ries, 2009
“Minimum feature set (“minimum
viable product”) is a Customer
Development tactic to reduce
engineering waste and to get product
in the hands of Earlyvangelists
Steve Blank, 2010
“An MVP is not just a product with half
of the features chopped out, or a way to
get the product out the door a little
earlier. In fact, the MVP doesn’t have to be
a product at all.”
Jim Brikman, Y Combinator 2016
really have this
What do our
expect to gain
in the end?
What are they
doing to solve
What do they
care about in a
Where will they
“ My own belief is that you should be running experiments,
many of which will not lead anywhere.
If we knew how this was going to end up,
we’d just go ahead and do it. ”Ed Catmull, President of Pixar
Does this problem exist
and can I solve it?
Is my product desirable
enough to this market?
to your door.
5 years FDS
the first choice for healthy, convenient
lunches and dinners in target market.
increase acquisition by X% December 2016
increase conversion rate 5% across
all mediums by end of Q2.
conversion rate is currently Y% on
desktop, Z% on mobile.
1 2 3 4
A scientific, systematic way to build better products.
Product leaders provide
vision, goals, and guardrails.
When do we
focus on big