You have a Facebook page (or other social media channel), now what!?

1. C O N T E N T
JXN Creative Entrepreneurs
INTRO TO
SOCIAL MEDIA

2. Director of Marketing,
Global health IT non-profit
Social Media / eMarketing
Instructor, Washtenaw
Community College
Melanie Hilliard
Marketing Committee, Arts &
Cultural Alliance of Jackson
County

3. You have a Facebook page
(Twitter account, blog, etc.)

4. Today’s Topics
1 Why Content? / Today’s Audience
2 Types of Content to Post
3 A Word (or Few) About Facebook

5. { }1Content?
What are you talking about?

6. Content marketing is like a first
date. If you only talk about
yourself, there won’t be a
second one.
David Beebe,
VP Global Creative + Content Marketing,
Marriott International

7. What Has Changed?

8. { }2What should you post?
Hint: what appeals to your audience?

9. VISUAL
get

10. • Know your audience!
• What is your goal besides selling your
product(s)?
• Do you have a mission?

11. • Own the conversation
• Remember you’re selling your brand,
not your product(s)
• Participate in the conversation (memes,
Throwback Thursday, etc)
• Post content people want to share with
their friends!

12. • Industry articles
• Community events
• Behind the scenes
• Inspiration / shout-outs
• Facebook live
• Mimic the feeds of those you follow

13. { }3A Word About Facebook
Hint: It Ain’t Free!

14. to PLAY
pay

15. • Target your posts (activate targeting)
• Post regularly
• Engage with comments
• Invite people who like your posts to like
your page

16. Social media is about
people, not logos.
“ “
Jay Baer

17. THANK YOU