2. • Consumers now schedule dinner,
buy movie tickets, bank, &
update Facebook® on their
phone!
• 50% of all cellular phones in
operation today are
smartphones
• By 2013 90% of phone sales will
be smartphones & mobile will be
the primary way to go online*
• By 2015, there will be 1 mobile
device per person worldwide*
*Source: http://www.howtogomo.com/en/
3. • Businesses that
align to the New
Normal will win!
• MobiDrives is here
to help with:
– Smartphone Apps
– Mobile Websites
– Texting Marketing
4. • Increased Competition
• Spend thousands for a
small share of voice
• Is there a better way?
How much money do dealers spend advertising in the
Red Ocean?
5. • Few, if any, competitors
• Sell on value not price
• Tether yourself to every
customer
• Larger share of voice
The Blue Ocean is where you need to be…
6. 1000
900
800
700
600
Cumulative Downloads
500
Page Views
400
300
200
100
0
• Usage: • Leads:
• Downloads: 867 • 148 Click to Calls
• Times Opened: 3399 • 11 Service Appts
• Unique Visitors: 2097 • 3 Shared listing
• Pageviews: 28,434 • 2 Feedback
• 5/4/11 – 1/25/12
• Over 860 customers tethered to the dealer in just a few months
• >2X website page views!
7. Mobile Features
Schedule service
Communicate in Real Time
Real Time Service specials
View inventory
Trade in offer
GPS directions
And much more!
8. • Potential to Increase Revenue
• Inventory sales leads
• Service specials
• Trade-in tool
• Potential to Reduce Costs
• Direct mail
• Service scheduling
• Strengthen Customer
Relationships
• Respect customers TIME
• Be EASY to do business
with
9. • Dealership branded icon
acts as a mobile billboard
on users phone!
• 24 x 7 brand coverage
• Largest Share of voice
available
• Attractive splash page
10. • Simple & easy to use:
– Sales
– Service
– Specials
– Contact
– Directions
– Trade In
– Customization available
• No need to “surf the web”
11. • Customer Can:
– Schedule a service appointment
– Chat with service advisor
– View Real Time Specials
– Provide feedback
– View 3 yrs. of service history
– Get roadside assistance
12.
13. • Send Real Time updates
– Specials
– Announcements
– “Your vehicle is ready”
– Photo of broken part
– 1-to-1 or 1-to-many
14. Direct Mail Email Text
Prep Time Days Days Minutes
Delivery Time Weeks Days Seconds
Readership % 1-2% 1-2% 70%*
Readership Response 1-7 Days 1-3 Days 3 Minutes*
The most powerful direct marketing tool in history…
CAN-SPAM compliant to avoid costly lawsuits
*Source: Mobile Marketing Association
19. • Saves inventory right on your phone
• Easy add to contacts
• Parking Pal – find your car
• Meter Minder – avoid parking
tickets
• Customizable
• Adds utility to your application
23. MobiDrivesPRO MobiDrives+ MobiDrivesLTE
Full DMS Integration - -
3 Years Service History - -
Interactive Text Chat - -
Broadcast Text Mktg - -
Push Notifications Push Notifications -
Photo Attach Photo Attach -
Full Featured Vehicle Inventory Full Featured Vehicle Inventory Mobile Web Inventory
Filter, Compare, Share, Save Inventory Filter, Compare, Share, Save Inventory Share Inventory
Schedule Service Schedule Service Schedule Service
Roadside Assistance Roadside Assistance Roadside Assistance
Flashlight Flashlight Flashlight
GPS Directions GPS Directions GPS Directions
Trade-In Tool Trade-In Tool Trade-In Tool
Social Media & Video Support Social Media & Video Support Social Media & Video Support
Apple & Android Support Apple & Android Support Apple & Android Support
24 x 7 Brand Presence 24 x 7 Brand Presence 24 x 7 Brand Presence
Calculator Calculator Calculator
Analytics Reporting Tool Analytics Reporting Tool Analytics Reporting Tool
Turn-Key Marketing Collateral Turn-Key Marketing Collateral Turn-Key Marketing Collateral
In Store Training In Store Training In Store Training
24. • The mobile market is now…
• MobiDrives Triple Play is a one-stop-shop for mobile
• Lead & Profit with MobiDrives!
• For more information please contact:
– Craig Britland
– craigbritland@mobidrives.com
– 404-920-4637
– www.MobiDrives.com
