Media Kit - Auto Ad Inc.

1. Features Features
OPERATOR - Auto Ad has dedicated an operator who will be assigned to answer the public’s
inquiries regarding any information that they may have missed on an advertisement. Our vehicles notify
the public “For more info on an ad call 416.634.0000”.
LED – These digital displays are widely accepted as the new advertising medium, because of their
myriad of advantages. These include dynamic creative elements and interactivity which guarantee
delivery and scheduled display playback.
GOING GREEN - We are committed to setting the standard of environmental responsibility with
regards to the operation of mobile marketing vehicles in Canada. Every step has been taken in
order to insure that our vehicles have met and exceeded all transportation codes and regulations
as set out by governing municipalities.
BLUETOOTH - Our Bluetooth system sends your advertisement to mobile phones. Our system
is able to send messages, pictures, short videos, vouchers, and tickets. The Bluetooth unit is
always searching for devices and once finding them, the unit then transmits the message
immediately to the devices. Bluetooth boxes can deliver messages up to 200 meters away.
This feature allows you to target customers and informs them about your special offers, prices
or upcoming promotions.
CALL TRACKING – Our practical web-based monitoring system will measure and
record inbound and outbound phone calls. Our call tracking service allows companies
to monitor the success of ad campaigns, record incoming and outgoing phone calls
to determine advertising ROI, and identity strength and weakness with regard to how
customers are handled on the phone.
LIVE CAMERAS – Offering our advertisers a peace of mind. The vehicle surveillance
system specifically designed features four cameras that capture high quality, high
resolution images, day and night. The video feed is available for real-time viewing
over the website user admin portal.
3G - Auto Ad vehicles are equipped with 3G network so we can easily update your
advertisement without having to stop the vehicle’s operations. Our head office has
dedicated staff that controls the vehicles remotely. This feature allows our customers to
change ads, text and numbers instantly.
SMS - Do you know anyone that does not own a cell phone? People are constantly
on the move and we understand the need to get your advertising message or product
in front of them and in their hands. Text messaging does just this; it puts your brand in
the hands of your potential customers. It’s a known fact: 70% of people that get a text
message take the time to read it.
GPS - Accountability reporting and results are important issues to advertisers. That is
why Auto Ad Inc. vehicles are equipped with an internet based GPS navigation system
that provides clients with real-time campaign information. Simply log into our site and you
will be able to instantly track your mobile marketing campaign on-line. Monitor your vehicle
start time, current route position and driving speed all from the comfort of your own home
or office.
951 Wilson Avenue Unit 17, Toronto, ON. M3K 2A7 • E: ad@autoad.ca • P: 416-634-0000 • F: 416-636-7701• W: www.autoad.ca

2. Rate Card
All prices are based on fixed 30-day exposure on the LED vehicle. Availability is limited.
Rate Card
Total 1 Month Total 6 Month Total 1 Year
Total Total Daily Total 1 Month
Rate Rate Rate
Spots Faces Faces
($500/month) ($450/month) ($375/month)
1 75 2,250 $500 $2,700 $4,500
5 375 11,250 $2,500 $13,500 $22,500
10 750 22,500 $5,000 $27,000 $45,000
15 1,125 33,750 $7,500 $40,500 $67,500
20 1,500 45,000 $10,000 $54,000 $90,000
COST TO ADVERTISE - Auto Ad will provide you with packages in order to best fit
your budget. We will show you the difference between our methods of advertisement
and the rest of the market. Our Ads are quite inexpensive given the hundreds of
thousands of people they can reach daily.
• The cost of ad creation is FREE with one month of Mobile Digital Advertising.
• File size – maximum resolution possible
• File format – GIF, JPEG, SWF
UNIQUE
GREEN
MOBILE
TARGET
CAPTIVE
951 Wilson Avenue Unit 17, Toronto, ON. M3K 2A7 • E: ad@autoad.ca • P: 416-634-0000 • F: 416-636-7701• W: www.autoad.ca

3. Routes Routes
As the name implies, Auto Ad vehicles have the unique ability to be moved
s teeles a ve .
throughout a city. This mobility enables the advertisement to be placed in
strategic locations that will generate the most interest.
Maximizing sales leads and impulse buying – the ability to take
your message directly to your target market at the precise moment
the customers are open to your suggestion makes mobile media an
extremely unique and effective sales tool. Features such as SMS and
Bluetooth extend this opportunity.
With Auto Ad we literally go out and find the traffic, we make
sure that your business is exposed by staying on the road 20
hours a day 7 days a week. We provide you with an array of
routes so you can choose where you would like to have your
y business advertised.
o Millions of Captive Viewers DAILY!
n
g Viewed by pedestrians, subway commuters, drivers,
e cyclist and tourists
s Visible by thousands of residential and commercial buildings
t
on Yonge Street
r
Advertise on the longest street and one of the busiest routes
e
in the world
e
t
Q ueens Q uay
951 Wilson Avenue Unit 17, Toronto, ON. M3K 2A7 • E: ad@autoad.ca • P: 416-634-0000 • F: 416-636-7701• W: www.autoad.ca

4. Campaign Details Campaign Details
Grand Openings Political Campaigns Real Estate
Make a big impact on your new Set yourself appart from the other Using Auto Ad vehicles is a great
customers and draw more people candidates and take your message to way to get potential buyers to know
through the door with compelling ad the public in a big way with our Auto about your home sale. Builders can
messages on our Auto Ad vehicles. Ad vehicles. connect public with new projects.
Brand Building New Product Intro Trade Shows
Using Auto Ad vehicles is an Introduce new products to your Park Auto Ad vehicles at the
excellent tool for brand awareness, target audience and use Auto Ad entrances to make a big impact and
exposing logos, colors and images to vehicles to compliment other forms of drive traffic to booths or seminars.
your target audience. advertising.
Sporting Events Record Label/Artist Exposure Street Fairs/Parade Floats
With thousands of people driving in Auto Ad vehicles are great for letting A captive audience guarantees
and out of sporting venues expose the public know about album release visibility of your product brand or
your brand, product or service to a dates, concerts, or club appearances. service at these densely populated
captive audience. functions.
951 Wilson Avenue Unit 17, Toronto, ON. M3K 2A7 • E: ad@autoad.ca • P: 416-634-0000 • F: 416-636-7701• W: www.autoad.ca

5. About Us About Us
ABOUT AUTO AD INC.
Auto Ad Inc. is a strategic mobile media advertising company. We strive to professionally
and profitably contribute to the popularity, progress and growth of our client’s products,
services or brands through creative dynamic and effective campaign execution.
Uniquely positioned to provide the tools to help our clients execute the strategies we
develop, we can more efficiently execute campaigns and manage quality service while
offering additional savings to our clients.
We constantly maintain up-to-date research in the outdoor media sector which allows for
adequate channeling of strategies towards your advertising campaign with Auto Ad Inc.
Mobile Advertising has a 97% recognition rate! With mobile advertising having the
highest recall rate of all outdoor advertising, you can be sure your advertisement will be
seen and remembered.
Your message will be heard and tracked with Auto Ad mobile advertising; your company
will see the change immediately after beginning your campaign.
Using LED over Paper Print, using Bio-Diesel fuel and Solar Panels to offset the power
management of our LED Vehicles formalizes a Green Advertising solution for you!
951 Wilson Avenue Unit 17, Toronto, ON. M3K 2A7 • E: ad@autoad.ca • P: 416-634-0000 • F: 416-636-7701• W: www.autoad.ca