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Connecting Quality Impressions to Performance the Evolution of MASS Marketing to ME Marketing

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PubCon panel : Advanced 411: Affiliate Networks and CPA Advertising
Cost per action (CPA) is another method use performance marketing to monetize traffic. As another facet of Search Engine Marketing, CPA and affiliate networks need to be addressed.
This session offers an in-depth look at the major issues and opportunities related to affiliate networks and Cost Per Action programs.

This panel segment lead by MediaTrust CEO Peter Bordes talks about the future of performance marketing as internet marketing evolves from mass marketing to me marketing strategies and tactics.
MORE HERE http://ityb.it/6fVGOj

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Connecting Quality Impressions to Performance the Evolution of MASS Marketing to ME Marketing

  1. 1. Connecting Quality Impressions To Performance 2011 the age ME marketing PubCon 411 Affiliate CPA Marketing Panel 11/8/2010
  2. 2. Evolution From Mass Media to Me Mediaconsumer is king and we need to empower them with value, relevance & tools to transact with brands = quality life time value…. Not trick them into a single tranaction
  3. 3. FREE ipod FREE trial WIN $1000 gift card warning there is an incent marketing bubble forming
  4. 4. All Traffic &All Traffic & Transactions are notTransactions are not created = Quality vs.created = Quality vs. QuantityQuantity Move to dynamic pricing model that linksMove to dynamic pricing model that links the value chain from impression to consumerthe value chain from impression to consumer life time value & pub compensationlife time value & pub compensation  Shift from HIGH volume low qualityShift from HIGH volume low quality transaction industry to LOW volume HIGHtransaction industry to LOW volume HIGH quality based ROI forquality based ROI for consumer + publisher + advertiser = WinWinWinconsumer + publisher + advertiser = WinWinWin  transparency = efficiency = trusttransparency = efficiency = trust
  5. 5. Our Performance Marketing Funnel Traffic Creation Lead Generation Online Sale Click Form Fill Transaction Marketing Activity Offering Cost Per Click, (CPC) Cost Per Lead (CPL) Cost Per Sale or Cost Per Action (CPS, CPA) MediaTrust connects impressions to performance so advertisers can use online direct response campaigns and pay only for leads or sales Conversion Solutions allow advertisers to monetize traffic even if they abandon the transaction Creative Services allow advertisers to build and optimize better landing pages that convert better Brand Awareness Impression Cost Per Thousand (CPM) MediaTrust Offerings Banner Ads Video Ads Text Ads email Search Ads Contextual Ads Social Media Call Center Typical Offerings
  6. 6. Traffic Sources Landing Page Support MultipleMultiple Landing PageLanding Page RotatorRotator MultipleMultiple Landing PageLanding Page RotatorRotator Single LandingSingle Landing PagePage OptimizationOptimization Single LandingSingle Landing PagePage OptimizationOptimization ThankThank You!!You!! Higher Rate of Traffic Conversions Fewer Unsuccessful Conversions Additional MonetizationConversion Path Support Future: •TV/DRTV •Radio •Print } Today: •Affiliate •SEM/SEO •Text Link •Banner •email •Social Media •Phone Typical Traffic Conversion Traffic Conversion } • SEM/SEO • Text Link • Banner • email • Social Media • Phone • Affiliate ThankThank You!!You!! Successful Traffic Conversion: ~up to 10% of traffic Unsuccessful Traffic Conversion: 80-99% if traffic LandingLanding PagePage Traffic Conversion Funnel At best, only 10% of traffic is monetized conversionSolutions can Increase total sales by up to 20% re-market other products from your portfolio Delivers relevant CPC ads to exiting traffic to increase ROI. use chat to upsell other products or offerings
  7. 7. The opportunity: Affiliate Marketing Spending
  8. 8. What the industry needs to do now! Collaborate Innovate Share Informationabout the non compliant affiliates, advertisers & networks to make sure they don’t succeed and we raise the standards bar of excellence. Support and develop an industry leading centralized association. All other great industries do Become product & technology centric. develop tools, technology, analytics and process to make performance marketing easier and safer to consumer. Drive dynamic end to end value chain quality pricing models Move Up-Market Provide the transparency, tools, and quality so Tier 1 and Tier 2 brands feel at home. Quality driven to the brand and consumer foster long term partnerships so all ecosystem members benefit...including the consumer. “all for one and one for all” “the better my partners does the better I do “ mind set
  9. 9. Connect with US • Blog http://blog.mediatrust.com • Twitter http://twitter.com/mediatrust • CEO Twitter http://twitter.com/mediatrustpete • Facebook http://facebook.com/mediatrust • LinkedIN http://linkedin.com/companies/mediatrust • YouTube http://www.youtube.com/user/MediaTrustBlog • Flikr http://flickr.com/photos/performancemarketing • Tumblr http://mediatrust.tumblr.com • SlideShare http://slideshare.net/mediatrust
  10. 10. Connect with US • Blog http://blog.mediatrust.com • Twitter http://twitter.com/mediatrust • CEO Twitter http://twitter.com/mediatrustpete • Facebook http://facebook.com/mediatrust • LinkedIN http://linkedin.com/companies/mediatrust • YouTube http://www.youtube.com/user/MediaTrustBlog • Flikr http://flickr.com/photos/performancemarketing • Tumblr http://mediatrust.tumblr.com • SlideShare http://slideshare.net/mediatrust

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