PubCon panel : Advanced 411: Affiliate Networks and CPA Advertising
Cost per action (CPA) is another method use performance marketing to monetize traffic. As another facet of Search Engine Marketing, CPA and affiliate networks need to be addressed.
This session offers an in-depth look at the major issues and opportunities related to affiliate networks and Cost Per Action programs.
This panel segment lead by MediaTrust CEO Peter Bordes talks about the future of performance marketing as internet marketing evolves from mass marketing to me marketing strategies and tactics.
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