2. PARADIGM SHIFT
Yellow Pages DECLINING Local Search GROWING
54% have substituted Internet /
search for the phone book
43% seeking a local merchant to
buy something offline
3. HOW DO PEOPLE BUY ?
HELP PEOPLE FIND YOU
Sphere Of Influence
FRIENDS
Family
Website &
Email Search
Browser SMS
Audio Podcast
Video Podcast
Television &
Radio
Magazine & News paper
Direct Mail & Signage
Prospect
Co Workers
4. WHERE DO YOU BEGIN?
SOCIAL MEDIA MARKETING
Face Book
LinkedIn
You Tube
Bookmarks – Twitter, Delicious, Digg
5. WHERE DO YOU BEGIN ?
PAID SEARCH MARKETING
Start generating sales or
leads instantly, 100s or
1000’s of keyword
Pre qualify your customers
before they ever land
on your site
Flexible Budget
Your Ads are
displayed beside
related
search results ….
People Click on
your ads…..
….And connect
to your
business
6. HOW CAN YOU BOOST YOUR ONLINE SALES ?
•Having your company come up on more searchesSearch Engine Optimization
•Marketing your company over many popular search enginesSearch Engine Marketing
•Pay per click ads ,only paying when people click on your adAdvertisements on popular websites
•E commerce newsletters to specific to interested groupsEmail Advertising
•Marketing for specific interest, specific location, specific IP addressesGeo Marketing
•Generate revenue by placing other people’s text or image ads on your website and in
turn have your ad appear on the pages of sites related to your product or service
Google AdSense
•Many tourists use the internet to search cities before visitingOnline Guide to your city or surrounding cities
•Face Book, My space, LinkedIn etc.Online Social Network
•Lie chat for answering customer query
Live Chat
•Follow up with the prospective customersOpt In & Follow Up
7. EMAIL MARKETING
Stay In regular contact with
your customers
Unmatched customer
targeting.
Direct mail costs 200% more
than email Marketing
8. CONVERSION OPTIMIZATION
“Virtually all websites have persuasive purpose. To change what people think and
cause action, you need to first clarify your target outcomes and then make sure that
everything leads to those outcomes”
Understand Visitor Behavior
Make the right SEO decision
Buy the right keyword
Where are they in their buying cycle
ROI reporting (Goals & E commerce)
11. IMPLEMENT TEST & LEARN
Make it real
Human interaction is required
24/7 preferred
If not, publish hours
Offer email
When chat isn’t available
59% accept pro-active
Timing is key!
12. BENEFITS OF HAVING WEB PRESENCE
Free advertising, automatically opens your business to millions of
different customers
Self service provides an area for customers to find information on their
own
Easily market your business website to similar businesses or use online
marketing
Very little overhead cost after setting up your website
Easily promote customer loyalty through email lists and newsletters to
tell customers about new additions to the company.
Many different ways to cut costs – Telephone bills, employee wages,
advertisement prices
13. KEY RESULTS
MORE BUSINESS!
Generate leads of equal or better quality
70% More Traffic
Increase enquiry
Volume
Customer Satisfaction
will go up
Reduced average cost
per enquiry
