Beyond Post Click by DMG - DSNR Media Group


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DMG proudly presents its newly developed post-click optimization technology

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  • Hi i am an advertizer and our company spent 5000 $ USD with DMI, which is part of this media group for ads.
    I would like to give my feedbacks and warn other advertisers to avoid this company. This company is a big fraud and their sales people are a bunch of cheaters.

    First their sales person would claim how good they are and they bring only quality results, blah blah and ask you to pay full price in advance and he assured us the CPA price is capped at $2 per lead. Once the campaign started, they would deny it saying they never said that, and it’s dynamic CPC with a target with $2. Even with 2 as a target, they charge 5 per lead, 250% higher than the target and they don’t bother to tell you that’s the actual CPA until the fund is over. And to make it worse, 60% of their leads didn’t get into the site. And this company use other bigger company’s tracking pixel which means they rely on other company to bring traffic and they just charge a big markup. Once you give the money, they will never give you back, they would find all kinds of bullshit excuses and even blame us. The end result is we wasted $5k with them, they only got us 1 paying lead who spent $29. We would never spent a penny with this site and is telling all our friends in the industry to be aware of their fraudulent dealings.
    Are you sure you want to  Yes  No
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  • Omniture citation 20 b vs 1b
  • - Media for audience - Creative and placement for CTR - Creative for engagement / qualification - Landing pages and conversion funnels for Conversion Rate & Customer Value
  • We need to look in between and find the following: The price point that works for certain media placement The creative that fits specific audience segment The landing page that supports the promotional offer, that fits the specific audience that can be found on a specific media that we have already identified the right creative for….. And a totally different combination for different target audience…. That might even be found across different media sources (yes audience targeting)  
  • [If we take post conversion into the equation than it becomes a little more complicated but much more interesting with even greater opportunities to make more online campaigns work]
  • Handling Complex Large-Scale Campaigns we face : sheer enormity of the quantity of data that needs to be processed during the course of a campaign - including all the possible combinations of promotional offers, creative items, conversion funnels and diverse landing pages – right up to the bottom line results. On the other hand: We have to navigate the maze of a diverse array of media sources, tools and platforms to choose from. This requires a new level of optimization, integration, insight and ingenuity throughout the entire value chain to monitor, analyze and optimize in real-time; so that we can learn and respond on-the-fly with the correct changes and improvements.  
  •   Meaning: Not only AB Testing /MVT but also looking for the right link for the current chain Deliver the “right” landing page and conversion funnel following to the right traffic Based on its special characteristics Match the sufficient conversion funnel
  • Beyond Post Click by DMG - DSNR Media Group

    1. 1. Beyond Post- Click: Landing Page & Conversion Funnel Optimization with Pre-Click Information
    2. 2. Why Focus on Post-Click?
    3. 3. This is the MOST critical stage in the online campaign Value Chain , since it generates the actual RESULT$
    4. 4. Post-Click Pre -Click Creative/ Banners Media / Placement Clicks “ Pool” Conversion Funnel Results Online Campaign Value Chain Currently most of the optimization deals with Pre-Click and in some cases stand alone LPs
    5. 5. But this is only a partial picture! … Every impression, click & registration carries a WORLD of meaning
    6. 6. Maximizing the power of every dollar spent --- lies in enabling the closest possible Visitor’s Interests (pre-click info) Advertiser’s Call for Action (post-click action) MATCH digging into the Clicks ‘pool’ as not all Visitors created equal
    7. 7. Introducing a New Optimization Strategy
    8. 8. Post-click optimization as an integral part of the value chain
    9. 9. -still Optimizing Each component Separately - Media for audience - Creative for engagement / qualification - Landing pages and conversion funnels for Conversion Rate & Customer Value -while Looking at the Whole picture: Inter-effects /Inter-relations between components
    10. 10. Looking for the Best performing Combinations <ul><li>The Price Point that works for Media </li></ul><ul><ul><li>The Creative that fits Audience segment </li></ul></ul><ul><li>The Landing Page that: supports </li></ul><ul><li>Promotional Offer , fits the specific Audience on a specific Media and the right Creative for the media </li></ul><ul><li>Different combinations for Different Target audience, even across various media sources </li></ul>
    11. 11. Pre Click Creative Media Placement Clicks Conversion Funnel Results Post Conversion Looking for the Best performing Combinations Post Click
    12. 12. <ul><li>eCPA < </li></ul>Optimizing Result$ Margin>> eRPA>> Revenue Per Acquisition/ Post Conversion Realizing that…
    13. 13. Not All Conversions are Created Equal
    14. 14. Post Conversion Optimization
    15. 15. <ul><ul><li>Realize Your customers’ VALUE and distinguish between them </li></ul></ul><ul><ul><ul><li>- Based on their Origins: - Promotional Offers </li></ul></ul></ul><ul><ul><ul><li>- Media Types </li></ul></ul></ul><ul><ul><ul><li>- Creative & Conversion Funnels </li></ul></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><ul><li>Not only report reality correctly, but also IMPROVE your reality…. </li></ul></ul><ul><ul><ul><li>For example – you found that the one particular conversion funnel tend to yield higher value clients – try and apply this funnel to more campaigns – and hence get more clients of higher value. </li></ul></ul></ul><ul><li>  </li></ul>
    16. 16. The challenge
    17. 17. Handling Complex Large-Scale Campaigns <ul><li>Large amounts of data </li></ul><ul><li>Multivariate decision making </li></ul><ul><li>Minimum delays </li></ul>
    18. 18. Understanding all those elements isn’t enough… The Right Technology is KEY to bringing it all together so the Outcome is Meaningful & Actionable Delivering the right landing page & conversion funnel to the right visitors !
    19. 19. Total Control of the Value Chain from Impression to Conversion
    20. 20. <ul><li>Integrated Value Chain Optimization </li></ul><ul><li>Optimize Landing pages and conversion funnels! </li></ul><ul><li>As an integral part of the value chain </li></ul><ul><li>  </li></ul><ul><li>Taking the guess-work out of the post-click process </li></ul><ul><li>The Right Technology required! </li></ul><ul><li>Raising ROI , maximizing Results! </li></ul><ul><li>  </li></ul>
    21. 21. Questions? Excellent Questions <ul><li>To which I have the answers.. </li></ul><ul><ul><li>What’s so new here? </li></ul></ul><ul><ul><li>What technology do you recommend? </li></ul></ul><ul><ul><li>What should we expect as for improvement? </li></ul></ul>
    22. 22. Thank you! Tsafrir Peles [email_address] Twitter: @Peles_dmg