This document discusses how businesses can optimize their pre-click and post-click experiences using automation. It describes how chatbots can be used to automate customer service conversations and capture leads in a cost-effective way. Chatbots provide customers with a conversational experience to get their questions answered before purchasing. The document also provides an example of an online retailer that used chatbots to automate 70% of their customer conversations and remained operational during a hurricane when their call center went down.

2. Helping businesses digitize
and automate processes,
boost conversions and
troubleshoot queries using
chatbots since 2016.
ROI Hunter is a Product
Marketing Platform (PMP)
helping online retailers
promote their products with
the highest efficiency.

3. Who am I?
● Conversational Designer &
Marketer
● ~4 years of chatbot creation
experience
● Over 100 chatbots created
Arnav Patel
Content Marketer
TARS
Roman Šedivý
Client Success Lead
ROI Hunter

4. What are we discussing in this webinar
Random
person
sitting on
their couch
Site
Visitor
Sale

5. What are we discussing in this webinar
Random
person
sitting on
their couch
Site
Visitor
Sale
How can we get more people
through this process?

6. What are we discussing in this webinar
Random
person
sitting on
their couch
Site
Visitor
Sale
Pre-Click Post-Click

7. What are we discussing in this webinar
Random
person
sitting on
their couch
Site
Visitor
Sale
Pre-Click Post-Click

8. Using Automation to Optimize the
Pre-click Experience

9. Facebook automation solution

10. Power5 - Automatic Advanced
Matching
Send FB hashed customer
information along with the
pixel events, which can help
attribute more conversions
and reach more people.
Automatic advanced
matching tells your pixel to
look for recognisable form
fields and other sources on
your website that contain
information like first name,
surname, and email address.

11. Power5 - Simplified Account
Structure
By simplifying your account
structure, you allow FB
machine learning to auto
test which creatives, ad
placements, and audience
drive the best results,
enabling them to optimize
for you in real time.
Stop microsegmentation, let
FB use the data.

12. Power5 - Campaign Budget
Optimization
Campaign budget
optimization helps
advertisers improve their ROI
by automatically distributing
spend to top-performing ad
sets in real time. Simply set a
central campaign budget to
optimize across ad sets,
boosting both cost and time
efficiency.

13. Power5 - Automated Placements
With automatic placements, you
can reach your audience through
all relevant placements using a
single ad set. This saves on both
time and cost, as Facebook will
work to optimize campaigns to
deliver a cheaper cost per
outcome across placements.
Use all 18 placements and
maximize your chances to reach
the right people at the right
moment.
Combine this with the placement
asset optimization to even serve
the right creative (image, video,
copy, headline, etc.) -> ROIH
experiment: CTR from 0.47% to
2.17%, CPC from €0.13 to €0.07

14. Power5 - Dynamic Ads
With dynamic ads, automatically
deliver the right product ad to the
right person.
Show people products that are
tailored to their interests,
whether or not they've been to
your site or app.
Retarget your online or mobile
app shoppers to remind them of
items they viewed but didn't buy.

15. PRODUCTS INSIGHTS AUTOMATION
REFINE AUDIENCE
TEMPLATE EDITOR

16. ROI Hunter Refine Audience
Eliminate bounced traffic and improve your
targeting.
Retargeting: Save budget and target
high-quality website visitors
Prospecting: Don't waste your budget on
people who didn't spend enough time on
your website in the past.
Result from experiment: Reduced cost per
click (CPC) by 66% simply by excluding
visitors who bounced in under 30 seconds.
The click-through rate (CTR) for this same
exclusion increased over 2x, and the ROI of
21% increased to 97%.

17. ROI Hunter Automatic Rules
Save the time you’d spend adjusting
budgets and bids by using automatic rules:
automatically track all active ads, end
low-performers and boost high-performers,
and reactivate paused ad sets at just the
right time.
If Spend > 50, ROI < 5, then Pause. Check once a day
If ROI > 5 in the last 7 days, then Increase budget by 20%. Check once a day
If ROI > 5 in the last 7 days, and Ad Status = Pause, then Start Ad

18. ROI Hunter Graphical Templates

19. DPA Spend Distribution — Dynamic ads powered by business data

20. Match audience segments
with right product set
Increase AOV or LTV /
reduce CAC
Intelligent
prospecting
Identify hidden
gems
Feedback loop with buying
team
Product launches
Remove low performers /
out of stock
Promote top
performers / in stock
2

21. ROI Hunter Product Insights
– Results
-17%
SPEND
+14%
REVENUE
+43%
ROI
<1
MONTH
+62%
REVENUE
+74%
ROAS
-87%
CPA
+515%
FB ROAS
+107%
GA REVENUE
92%
HIGHER FB PURCHASES
8%
LOWER FB CPP
19%
HIGHER GA ROAS

22. What are we discussing in this webinar
Random
person
sitting on
their couch
Site
Visitor
Sale
Pre-Click Post-Click

23. Using Automation to Optimize the Post-click
Experience

24. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● We used to go to physical
offices
● We used to call businesses
● With a few exceptions, the
buyer journey involved
human interaction
Before digital marketing

25. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● As businesses moved online, the buyer
journey became self-serve
● The convenience of being able to find
and buy a product/service from your
couch was appealing for both
businesses and customers
○ For business: Unfathomable Reach
○ For customers: Ultimate
Convenience
The Shift to Digital

26. A Happy Ending?

27. Not really

28. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Attention spans are dropping
● Competition is increasing
● Traditional landing pages yield poor
conversion rates
● Standing out from the crowd has
become harder for businesses
Digital Fatigue Is Setting In

29. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
It’s hard to quell buyer uncertainty using
webpages
● Customers inevitably have questions about
products before they hit the buy button
● Webpages are a terrible way to answer
these questions
● No one wants to read through wordy
explainer pages or fill out contact forms

30. So what’s the solution?

31. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Businesses are looking for ways to
extract more ROI from their
marketing budgets
● The answer? Customer Service
● Conversations are an effective way of
increasing conversions
● People would rather have a
conversation than fill out a form
The Continued Reliance on Customer Service

32. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● As businesses begin to re-adopt customer
service into their marketing strategy they
are finding that it can be expensive
○ Managing a support team is a HR
headache
○ Keeping up with request volume is
impossible leading to long wait
times
○ Delivering customer service 24x7 is
nearly impossible for most
businesses
Human-driven customer service is
unscalable

33. How do you troubleshoot the queries that customers have before
they make a purchase
Call Centers & Live Chat
Effective but expensive
and disrupt-able
Self-serve Pages
Cheap but
ineffective

34. So what’s the solution?

35. Chatbots

36. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● An automated customer service
rep that can:
○ Answer questions that a
prospect might have
○ Capture Lead Information
From a prospect
What is a chatbot

37. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
1. Website Widget
2. WhatsApp
Where they get deployed

38. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
1. Website Widget
2. WhatsApp
Where they get deployed

39. Who are we?
Helping marketers boost their
conversion rates using
conversational tech since 2015
● Like a human based leadgen approach…
○ Chatbots deliver the conversational
experience that buyers want
● Unlike a human based leadgen approach
chatbots are
○ Cheap
○ Available 24x7
○ Have infinite concurrence
Why they are a better option

40. Why should you
believe us?🤔

41. Because we’ve done it
before!😎

42. GogglesNMore is an
online retailer that
sells prescription
sports eyewear.

43. They used chatbots
to automate 70% of
all of their on-site
customer
conversations

44. During Hurricane Irma,
their call center went
down, but their customer
support operation didn’t
collapse because their
chatbot kept running.

45. Contact us
Email: arnav@hellotars.com
Phone number: +1 (408) 617-9159
Website: https://hellotars.com
+ 1 (408) 617 - 9159
arnav@hellotars.com
www.hellotars.com
roman@roihunter.com
www.roihunter.com