Websites are crucial promotional tools that provide information to fans and help artists gain insight into how digital platforms can support their work. The document analyzes Nicki Minaj's website, noting how it prominently displays her album title and release date to grab attention, uses pink and white colors linking to her "Pinkprint" album and feminine persona, lists tour dates and locations to promote events, displays her social media feeds to allow interaction, highlights charitable work to enhance her positive image, shows the focal album cover image to reinforce recognition, offers an exclusive fan club with "deluxe" features to draw in more fans, and promotes other projects to strengthen her brand and the potential success of collaborations.

1. I carried this analysis out as further research.
Websites are crucial in acting as a promotional tool
as well as assisting in providing additional
information for fans. Although creating a website
was not apart of any of my production processes it
was key to gain insight into how a website could
potentially assist in the successes of my media
products as well as how they link.

2. Provided here are the links to Nicki Minaj’s
social networking sites where her fans can
easily interact with one another as well as the
artists. Through this they can also find out
when she is debut new musical projects.
The taskbar is clearly provided at the top
of the page to give easy access for
visitors of the website to then navigate
their way around the website as well as
quickly find what it is they were
specifically looking for
The promoting of the artists
album is seen clearly as the
album name along with the
release date is displayed in
bold typology instantly
gaining audiences attention
Clear colour scheme being built
up as pink and white are the
prominent colours. Both proving
connotations of being feminine
and girly. This colour scheme links
to Nicki Minaj's brand Identity as
her album is called ‘Pinkprint’ as
well as expressing ideas about her
personality.
Events: This is vital in terms of
gaining the awareness of her
audiences about when Nicki
Minaj will be going on tour
and if so stating where they
will be located
Nicki Minaj’s live twitter
feeds are provided on
her website this allows
audiences to browse
her website while
being able to see her
actively interacting
through social media.
The word charity is seen
in the task bar , and this
is an extremely
important way to
project a positive star
image that will
enhance the likeability
of the artists brand
identity as it shows that
they don just use there
wealth on themselves
but however involve
themselves in helping
the public.
This is the focal image seen on the
album cover and therefore based on
the fact it is situated on her website
helps to reinforce the importance of
this image into audiences head
making it more identifiable and
memorable

3. The website also displays other
ways in which Nicki Minaj's fans
can be apart of her fan base and
the word ‘deluxe’ explains that
potentially exclusive features will
be provided for those who will be
apart of the fan club and this word
use helps draw in fans to join
Promotion of other musical projects
that the artists is involved in is also
seen. This heightens the awareness
for the potential successes of the
song and also helping to strengthen
her brand identity as she is able to
works with numerous other popular
artists expanding her brand overall