2. . Outline
History of Coffee
Barista & a revolution
Background of Marketing Mix
Marketing Mix – 4P & 4C
Extended Marketing Mix- 7P & 7
Strategy followed by Barista fo
promotion
3. 850 BC : First discovery of coffee berries
1600 : Coffee enters to Europe through
the port of Venice
1654 : The first coffee house opens in
Italy
1750 : One of Europe’s open first Coffee
house
1822 : Prototype of 1st espresso machine
is created in France
1908 : Invention of the world’s 1st drip
coffee maker
Feb, 2000: First Barista Lavazza at, New
Delhi
History of Coffee
4.
5. Coffee-story
Previously only a South-Indian
drink
Confined to the Rich Brahmin
class
Places for lawyers and educated
class to hold
discussions
The drink has now become
more of a concept
6. Coffee-story
Café bars have flocked like
CCD, Barista, Mocha, Qwiky’s
etc
Became famous and even 5
star hotels started cashing on
it.
Coffee houses started
emerging at various places
in the country
7. Barista – Corporate Profile
Has opened 500 outlets
countrywide over last 2 yrs
Marked its presence in
Bangladesh, Sri Lanka, Pakistan,
Nepal Bahrain, Qatar, Oman and
Kuwait
8. •The term marketing mix was coined in
an article written by Neil Borden called
“The Concept of the Marketing Mix.”
•The marketer, E. Jerome McCarthy,
proposed a four Ps classification in
1960
•Robert F. Lauterborn proposed a four
Cs classification in 1993
Background of Marketing Mix
21. “I may be young, But
please take me
Seriously”
• Youth – between 15-35 yrs
• Students form a majority of customer base
• Likes to be in group
• Likes to sit, talk and relax
• Drinks a cup of Gourmet coffee with
added
flavors
• Prefers snacks rather than meals
