Coffee Day, founded in 1996 by V.G. Siddhartha, is India's largest coffee conglomerate with over 1607 cafés and a diverse range of products. Catering primarily to young consumers, it has become a popular meeting place and has received multiple awards for its coffee and service excellence. The company plans to expand its presence internationally while maintaining its focus on quality and customer experience.

3. Group Members
Mansi Veera – MFM39
Rahul Nadar – MFM18
Nishant Zadkar – MIM11
Santosh Dalvi – MFM05
Nilesh Sawant – MFM27
PRINCIPLES OF MANAGEMENT
Prof. Prajakta Dhuru

4. WHAT IS COFFEE DAY?
•Founded in 1996
•The first Café Coffee day outlet was set on 11 July, 1996 at
Brigade Road, Bangalore, Karnataka.
• India's largest coffee conglomerate,
Amalgamated Bean Coffee Trading
Company Ltd
• Pioneer of the café culture and the first
to launch the ‘coffee bar’ concept in
India
• Network strength: Over 1530 cafés in 200 cities/towns across India and
growing
• Average Footfalls: 200 per café per day
?

5. Café Coffee Day Network
of 1530 cafes across India
185 cafes
64 cafes
172 cafes
191 cafes

7. • Its origin lies in the golden soil of Chikmagalur that a traditional
family owned a few acres of coffee estate, which yielded rich
coffee beans.
• V.G.Siddhartha Hedge – Founder and Chairman of Amalgamated
Bean Coffee Trading Co.
• His Family owns 10,500 acres of coffee plantation farms in
Karnataka.
• Venu Madhav – Head of Operations at CCD
• We are India’s largest cafe chain with 1607 cafés, 35,441 vending
machines, 579 Xpress kiosks and 415 Fresh & Ground outlets.

11. History
• In 2010, they clubbed all his business (except agriculture) under
Coffee Day Resorts Holdings.
• Existing investors include globe PE firms KKR & Co. LP, New Silk
Route Partners LLC & Standard Chartered Private Equity have
25% stake.
• Darby Overseas Investments Ltd – the private equity arm of
Franklin Templeton Investments, International Finance
Corporation and Deutsche Bank Group hold stakes in
Amalgamated Bean Coffee Trading Co. Ltd.

13. KEY TARGET AUDIENCE
•Major chunk of CCD customers falls within the age group of 20 to
30 which accounts for 57% of the overall percentage.
•The group comprises of mainly college going students and young
working professionals

14. •Average dwell time at café: 45 minutes
•Meeting place for 15-35 year olds
•The place they frequent most after “home and workplace/college”
•A place where they meet friends and colleagues, in groups of 3 or more
•A place where they rejuvenate and are free to be themselves rather than a
place to be “seen at”

16. Structure of Café
• First to roll out the ‘coffee bar’ concept in India with its café in
Bangalore.
• Outlets set up are based on the 3 formulas – café, lounge &
square
• Menu ranges from signature hot and cold coffee to several exotic
internal coffees, tea, desserts and pastries and exciting
merchandise such as coffee powders, cookies, mugs, coffee
filters, etc. is available at the café.
• CCD is preset in almost every nook and corner of the country
which includes Vienna, Austria and Karachi and plans to open
across Middle East, Eastern Europe, Egypt and South East Asia in
near future.

20. Application of 14 Principles of Management
by Henri Fayol’s
• Division of Work
• Authority & Responsibility
• Discipline
• Unity of Command
• Unity of Direction
• Subordination of Individual
Interest to General Interest
• Remuneration
• Centralization &
Decentralization
• Scalar Chain
• Order
• Equity
• Stability of Tenure
• Initiative
• Espirite de Corps

22. Recognition & Rewards
• CCD has won 8 of 10 awards at Indian Barista Championship 2009.
• “Most popular hangout joint amongst youth” 3rd Global Youth Marketing Forum in
2011.
• “India’s most popular coffee joint”. The Indian Hospitality Excellence Award in 2011
• ICICI Excellent Retailer Award
The awards are :
1. Platinum Award
2. Best Espresso
3. Best Cappuccino

23. Recognition & Rewards
4. Most Promising Talent
5. Silver Award
6. Bronze Award
7. Best Signature Beverage
8. Best Barista Technique
9. Bags the ‘Best Coffee Bar’ title for the 3 consecutive year.
10. Top honors' at Coca Cola Golden Spoon Award 2010