1. Hip-Hop Fashion
The fashion style of Hip-Hop had gone through a dramatic transition since the birth of the genre. The style represented by Hip- Hop Artists have become far more popular and recognised in
society. The fashion of Hip-Hop artist has got to the point were big chains and baggy clothing is now fading away. As of now, hip-hop fashion has become main stream and many trends are
worn in everyday society. The clothing is well fitted and simplistic with the use of branding consisting of the artist’s own as well as many different well established brands. For example, the
rapper Tyler, The Creator has his own brand of clothing named GOLF WANG.
Other branding included:
Nike, Adidas, Dreamville, Supreme, New Era, and more
The type of fashion that I want to adapt on to my artist involves a minimalistic look with mild uses of branding were possible as I don’t want the images that are taken of the artist to look over-
saturated with branding because this will take away from the simplistic look I am aiming for. I want to attempt to create a similar look to some of the high profile artists that are shown above.