Streetwear began as a counterculture movement rooted in skateboarding, surfing, graffiti, and hip-hop scenes in the 1980s and 1990s. It has since grown into a multi-billion dollar industry defined by its grassroots origins and emphasis on comfort, self-expression, and exclusivity over traditional luxury branding. Streetwear is driven by youth culture and takes cues from popular music, prioritizing authenticity over top-down fashion dictates. While it was originally a male-dominated style, streetwear now influences a diverse global audience.

1. DEFINING STREETWEAR
Streetwear’s dictionary definition is simple enough: fashionable, casual clothes. But that definition underplays what has become a multi billion-
dollar retail phenomenon, with roots in countercultures of the 1980s and 1990s, including graffiti, hip-hop, skate and surf.
In essence, streetwear involves the production, promotion, sale and resale of casual fashion, principally of footwear, such as sneakers, but also T-
shirts and other items – in ways that bypass traditional retail channels, often subverting the way the fashion industry has long defined and
dictated how “cool” is made profitable. The audience, and therefore the target market, is very young: mostly under 25.
The communities that originally led streetwear were largely male dominated, and as such the style was originally adopted and driven by men,
depicting traditionally masculine looks. In the beginning, streetwear was simple and an antidote to the elaborate, complicated styles that were in
fashion at the time. The formula was straightforward: people wore T-shirts and hoodies because that’s what they liked. This uniform was tied to
both comfort and self-expression.
Pioneers of the movement include James Jebbia, founder of skate brand Supreme, and Shawn Stussy, founder of surf brand Stüssy. Designer
Dapper Dan played a pivotal role in elevating streetwear to luxury as early as the 1980’s out of Harlem, New York, creating styles for hip-hop
artists who were shunned by traditional luxury brands at the time.
While the movement has roots in California and New York, other early adopters like Hiroshi Fujiwara and Nigo, both influential DJs and designers,
were largely responsible for pioneering the street style and hip-hop scene in Japan in the 1980s. Like other major cultural movements, streetwear
quickly rose simultaneously in major cities and regions throughout the globe.
And, like any major cultural movement, streetwear has not risen in a vacuum. Streetwear should not be viewed as a trend within fashion, but as
the fashion leg of a larger shift that has given power to popular culture spanning fashion, art and music, and which is largely driven by black
culture.
The mindset that drives this popular culture shift appeared as early as 1960s, when Andy Warhol questioned what constituted contemporary art.
In the 1970s, artists such as Jean-Michel Basquiat and Keith Haring extended this conversation to street art, challenging traditional notions of who
could access art and who it was for.

2. Hip-hop and rap similarly promoted a raw form of music motivated by rule breaking and finding art and sound in unconventional ways.
Streetwear is analogous to an artist’s street art or a hip-hop artist’s lyrics: picking a spot and dropping a signature.
This level of authenticity is unmatched elsewhere in the fashion industry, which has typically operated through a top-down effect. Insiders act as
the gatekeepers to the newest styles and trends. Streetwear has subverted this formula with a more democratic model.
With streetwear, the tastemakers are not only taking direction from style that comes from the streets, they are taking direction directly from the
audience. It’s the consumer who has the power to determine what’s cool as much as the industry insider. The muscle of traditional fashion
institutions – such as print publications and revered editors – has dwindled, while the opinions of general audiences have gained weight.
Streetwear derives its staying power from merging the original codes of luxury fashion with something new. Our consumer survey findings
revealed that most (70%) consumer respondents like streetwear because it’s cool, while more than half (57%) consider comfortable clothes to be
a key factor. Additionally, close to half (46%) place importance on exclusivity, while around a quarter value status symbol (27%) and community
(24%).
While a brand’s coolness, exclusivity and status symbol have long been integral to fashion, streetwear introduces new key players: comfortable
clothing and community. The exclusivity that drives streetwear, meanwhile, is driven more so by know-how than financial capacity to purchase.
For brands, tapping into this in-crowd mindset poses the highest barrier to entry.
Each streetwear brand’s value is derived from a range of sources, including product quality and design, celebrity followers, musicians and artists.
But, arguably, no factor is perceived to be as important as authenticity, garnered by relating directly to the customers buying the products.
Most major fashion brands, luxury and mass market alike, are shifting their strategies to incorporate streetwear. Indeed, in our global industry
survey of fashion and retail executives, 76% of respondents said they believed streetwear will continue to grow significantly over the next five
years. Indeed, in a global survey of fashion and retail industry executives that we recently completed, 76% of respondents said they believed
streetwear will continue to grow significantly over the next five years.

3. Streetwear is extremely personal and depends largely on personal style, location and income level, so there's really no right or wrong way to wear streetwear. Style
things in a way that feels authentic to you, not based on the #sponsored posts on your feed. Remember that at its core, streetwear is about mixing comfort and
practicality with self-expression.
An example of streetwear's connection to pop culture can be seen through the various styles of music that influence street style. Throughout its history,
streetwear has predominantly been influenced by hip-hop. Yep, you can thank the 80's and 90's rap scene for gold chains, tracksuits, bucket hats, and
white Nikes. Hip-hop and fashion have a complex relationship spanning for decades.
Recently, streetwear has seen a new influence: K-Pop. Thanks to the worldwide popularity of K-Pop bands like BTS and Blackpink, streetwear is expanding its musical
taste.
Streetwear flips the traditional fashion model on its head. In the past, designers and trend forecasters dictated what trends made it to the runway, buyers determined
what styles made it in-store, and magazine editors told consumers what they should and shouldn't buy during the upcoming season. But now, through streetwear's
predominantly direct-to-consumer model, it's the consumers themselves who are driving trends.
Streetwear didn't just disrupt fashion, it democratized it. Today's digital world means that street style from high-status individuals like influencers, celebrities, and
musicians have a huge influence on what we find fashionable. Social media allows anyone to become an influencer or start their own clothing label. In streetwear, it's
the millions of users liking, sharing, and retweeting that determine what the next trend is instead of the fashion elite.
Many streetwear brands sell exclusively through their own websites instead of through traditional retail channels. They also use single product drops (sneakerhead
jargon for a product release) instead of following a traditional runway calendar. By releasing a limited quantity at a set time, brands can increase hype beforehand,
ensure scarcity, and create high resale value after the product sells out. Some product drops require potential customers to enter a lottery just to shop for the
product.
On its surface, the definition of streetwear is deceptively simple. The fashion industry defines streetwear as fashionable, casual clothing worn by followers of popular
culture. The majority of these followers are under 30, live in urban areas, and belong to a subculture group (ex. skateboarders or hip-hop music fans).
The fashion industry has a difficult time pinpointing exactly what qualifies as streetwear style. It has a wide range of influences including skate and surf culture, hip-
hop music, sports, haute couture fashion, and K-Pop. Its customer base is similarly diverse, spanning across every income level, socioeconomic status, and corner of
the globe.
And no, we aren't just getting lazy. Streetwear is much more than a widespread shift towards casual clothing. Behind the overpriced t-shirts, mile-long lines at sneaker
releases, and the designer logos slapped on literally everything imaginable, there's a whole lot more than meets the eye.

4. About street wear
One of the most iconic pop cultures prevalent across the world is the streetwear favoured by most youth, as also several sportsmen and rap
singers. Streetwear can be taken to mean clothes, footwear, headgear and accessories singly or in a combination together. There are a large
number of brands which have made streetwear their own and are at the forefront of churning out the latest streetwear designs and combos. Fear
of God, West Brothers, A Bathing Ape, John Elliott and Billionaire Boys Club are just a few of those brands which have become very popular on
account of their streetwear creations.ii
Streetwear in the West – We all know that hip-hop culture started in the United States, and a majority of the biggest brands out there were
founded there as well. So, there is no denying that many of the trends tend to start from the West. From distressed
jeans, graphic tees, and looser fit hoodies, streetwear in the western culture tend to focus more on lighter, softer tones. There is a tendency to
make things simple, with people caring more about comfort than anything else. Hoodies, sweats, and bomber jackets are a staple piece in every
wardrobe of the West.
Streetwear in the East – The types of streetwear you see in the East have slight differences. Unlike the West, there is less call back to the hip-hop
culture and most of it is attributed to the vibrant colors. With k-pop having a huge influence on Asia as a whole, wild designs are more accepted
and there is a lot more mix-and-match between different types of clothing. Moreover, streetwear in the East.

5. Athleisure is all about sportswear meets streetwear. And hence athleisure-wear has become quite a staple and become a serious essential for women. Just like
anything in fashion, athleisure-wear has seasonal trends too.
Athleisure wear has gained immense popularity for the following reasons:
Makes people feel comfortable and calmer
Makes people feel more active and healthy
Gives an empowering and inspirational feeling
• Yoga pants
• Sneakers
• Jogger pants
• Gym tanks
• Leggings
• Tights
• Shorts
• Sneakers
• Sweatpant
Athleisure is not a new concept, although it has recently become a fashion trend. It began surfacing in the 19070s when health and fitness started gaining people’s
attention. Soon people started prioritizing comfort in what they wear.
Benefits of Athleisure Material?
Good quality ,Allows freedom of movement,Helps prevent skin irritation
Can be worn to different events, like going to the gym, brunch with friends, grocery shopping and exercising at home
Absorbs moisture, preventing clothes from feeling sweaty and clingy
Makes your body feel dry, fresh and comfortable
Makes you feel warmer in winters and cooler in summers
Allows skin breathability
GYAKUSOU brand - 2010, Gyakusou is a collaboration between Nike and Jun Takahashi, founder of the iconic Japanese fashion. Asymmetric designs, geometric
paneling, beautiful graphic prints and tasteful branding details all combine to create clothing you want to be seen running in.
F.C. Real Bristol - F.C. Real Bristol in 1999 and quickly established a collaboration with Nike . The brand aims to infuse street-style with athletic clothing staples to
create unique and functional sportswear and streetwear. apparel from pitch uniforms to training gear like track jackets and varsities. Expect plenty of Kiyonaga’s
signature motifs such as stars, stripes, and camo.
Rhone - 2013 in Connecticut, Rhone is a fledgling sportswear brand creating premium athletic apparel for the modern man.
The brand takes its name from the Rhone river in Europe which was an important trade route during ancient civilizations —With basic t-shirts starting track pants, the
product has a number of technical elements which justify the price such as four-way stretch fabrics and seamless constructions.

6. Work wear The Resurgence of Workwear Is Giving Rise to a new look.
what to wear to work seems like a task, some of the work with these stylish street looks office attire an overhaul by taking inspiration from our pick of the most
stylish working women. mixing and matching can fresh take on workwear. which will allow ithe workwear aesthetic at different levels of intensity. You can wear it fully
buttoned up, or you can wear it open with another top.
Mature wear Dressing appropriately according to age – what exactly does that mean? Which to explore how to dress appropriately for age–and more importantly, for
how you want to be perceived. In fashion industry, it can often feel like there's a glaring lens always refocusing on what's youthful. But here at Who What Wear,
we're inspired by women of every age,. These bloggers and Instagram stars have carved their own niches by staying true to their unique senses of style and by mixing
trends. All you need is a bit of creativity and grace. Age is not a sentence.
Dark denim, mid-rise, boot-cut jeans. ...
Dark denim, mid-rise, straight-leg jeans. ...
White jeans (boot-cut or straight-leg) ...
Great-fitting pants. ...
Black fitted jacket. ...
Black pencil skirt. ...
Cardigans. ...
Tank tops.
Clout chasers Clout chasers hang with certain kind of people to gain popularity ,to get impressions.
A clout chaser is a person who hangs around with famous people for the sake of gaining popularity by either cloning their style or copying their signature moves.
A clout chaser is someone desperately seeking popularity and ... personality” and “there isn't one particular way to dress and that's the beauty of it.
Hypebeast finds its roots in streetwear culture, although there are no hard and fast definitions on what constitutes. The term was first popularized in 2012 by rapper
Trinidad James in his song, “All Gold Everything,” which goes: “Hypebeasts we know aboutchea’ / Don’t buy shoes unless they popular.”
But it's been around far longer than that. Founded in 2005, the popular online magazine HYPEBEAST, with 5.5 million followers, presented insight into the so-called
hypebeast lifestyle and aesthetic. The generally accepted definition is that it’s slang for someone who is a “beast” (or obsessed) about hyped-up fashion brands, and
will thus undertake whatever means to achieve that hype.
Urban Dictionary defines the term as: “A kid that collects clothing, shoes, and accessories for the sole purpose of impressing others. A “hypebeast” is something of an,
referring to a person who only buys shoes and clothes that are popular and cool. It is popular because many influential hip hop celebrities wear this clothing too.