This document provides an overview of a presentation on the ADCentral platform. It will outline the components of the ADCentral platform, their attributes and uses. It will also provide real-world case studies showing how the ADCentral platform was essential in developing and implementing various media campaigns across digital signage, Bluetooth, SMS, in-store radio, and mobile channels. The case studies demonstrate how ADCentral allows advertisers to select inventory, target audiences, incorporate multiple media types, and measure campaign effectiveness and sales lift.

1. PLATFORM OVERVIEW

2. This
presenta,on
will
outline
the
ADCentral
pla4orm,
it’s
components,
their
a9ributes
and
uses.
It
will
also
provide
real-­‐world
examples
of
situa,ons
where
the
ADCentral
pla4orm
was
essen,al
in
the
development
and
implementa,on
of
media
campaigns.
Introduction
Content and Interaction

3. Index
Case
Studies
Digital
Signage
–
4
&
5
Bluetooth
–
6
SMS
–
7
In-­‐store
Radio
–
8
&
9
Mobile
–
10
&
11
ADCentral
Components
Overview
–
12
ADVenue
–
13
ADTarget
–
14
ADFormat
–
15
ADReporLng
–
16
ADAir
–
17
ADMobile
–
18
Conclusion
–
19

4. Inventory
&
Venues:
30
screens
over
10
Mac’s
convenience
store
loca2ons
Target:
‘Breath
Freshener’
category
Market:
Toronto,
Ontario
Objec,ve:
Demonstrate
the
effec2veness
of
DOOH,
in-­‐store
and
point-­‐of-­‐
sale
adver2sing
Delivered:
64,800
ad
plays
and
118,000
impressions
over
the
10
day
campaign
Digital Signage
Breath Freshener Case Study
This
case
study
demonstrates
ADCentral’s
robust
selec,on
of
digital
loca,on-­‐based
inventory,
venues
and
target
parameters
to
improve
the
success
of
a
campaign
and
ul,mately
improve
category
liL

5. Results
• A
15-­‐second
spot
played,
on
average
648
,mes
per
loca2on
per
day
on
both
in-­‐store
and
POS
screens
• Average
cost
of
15-­‐second
ad
per
loca2on
per
day
is
$5.32
• The
average
impressions
per
loca2on
per
day
were
1,180
• 10%
to
40%
liM
in
transac2ons
Digital Signage
Breath Freshener Case Study
Breath
freshener
category
liL
due
to
digital
display
adver,sing
Source:
Executed
by
ADCentricity,
sales
data
provided
by
iSign
Media

6. Bluetooth
Confectionary Case Study
Inventory
&
Venues:
30
loca2ons
–
10
with
digital
screens
–
10
with
Bluetooth
–
10
with
both
screens
and
Bluetooth
Market:
Toronto,
Ontario
Objec,ve:
Prove
the
effec2veness
of
using
Bluetooth
in
conjunc2on
with
digital
place-­‐based
adver2sing
to
generate
sales
liM
for
confec2onary
product
category
Results
Sales
LiM
(%):
• Digital
Screens:
24%
• Bluetooth:
5%
• Digital
screens
and
Bluetooth:
28%
This
case
study
proves
ADCentral’s
ability
to
facilitate
the
incorpora,on
of
mul,ple
media
types,
improving
the
impact
of
a
campaign
and
generate
product
sales
liL
Source:
iSign
Media

7. SMS
Mobile Coupon Case Study
Target:
Baseball
fans
Market:
Toronto,
Ontario
Objec,ve:
Provide
mobile
coupon
campaign
for
Rogers,
the
Toronto
Blue
Jays
of
MLB
and
Research
In
Mo2on
Delivered:
Fans
respond
with
first
and
last
name
to
receive
a
personalized,
track-­‐able
coupon
for
$50
for
a
Blackberry
phone
Results
• Par2cipa2on
and
coupon
conversion
was
very
high
• Client
opted
to
con2nue
the
program
deeming
it
a
success
This
case
study
proves
ADCentral’s
ability
to
incorporate
SMS
messaging
in
campaigns
to
add
consumer
engagement
with
brands
and
improve
the
consumer’s
overall
experience
Source:
Impact
Mobile

8. Screens
&
Venues:
Pharmacy
(audio):
4%
of
total
loop
Doctor’s
Office
A:
10%
of
total
loop
Doctor’s
Office
B:
4%
of
total
loop
Fitness
Centre:
42%
of
total
loop
Market:
Tampa
Bay,
St.
Petersburg,
Sarasota
-­‐
US
Delivered:
1x60
second
ad
on
digital
signage
and
2x30
second
in-­‐venue
radio
ad
-­‐
4
week
dura2on
In-Store Audio
American Insurance Case Study
Objec,ve:
Execute
and
measure
success
of
a
digital
media
campaign
across
mul2ple
venue
types
Source:
Executed
by
ADCentricity,
data
provided
by
PeopleCount

9. In-Store Audio
American Insurance Case Study
Brand
Awareness:
• 82%
aware
of
brand
• 19%
aware
of
brand’s
adver2sing
on-­‐site
Campaign
Influence:
• 26%
that
saw/heard
ad
would
consider
purchasing
insurance
aMer
viewing/hearing
ad
409
intercept
quesLonnaires
were
taken
Results
Media
No,ce:
• 80%
no2ced
audio
• 50%
no2ced
digital
screen
Adver,sing
Message
Recall:
• 11%
recalled
audio
• 68%
recalled
video
Purchase
Intent
and
Product
Usage:
• 10%
plan
to
purchase
insurance
in
next
12
months
Source:
Executed
by
ADCentricity,
data
provided
by
PeopleCount
This
case
study
demonstrates
how
ADCentral
allows
adver,sers
to
plan
and
execute
mul,-­‐channel
campaigns
to
improve
awareness
and
recall
for
a
brand

10. Mobile
ADMobile Case Study
Inventory
&
Venues:
One
major
retailer
–
7
Wi-­‐Fi
access
points
Market:
Downtown
Toronto,
Ontario
Objec,ve:
Prove
ADMobile’s
ability
to
reach
consumers
on
the
path-­‐to
purchase
and
influence
behavior
in
an
ahempt
to
increase
basket
size
Target:
<35
year
old
urban
dwellers
–
High
disposable
income
Delivered:
Promo2on
offer
“10%
off
with
spend
of
$50
or
more”
via
Wi-­‐Fi

11. Mobile
ADMobile Case Study
Results
Strong
Mobile
Offer
Redemp,on:
• 46%
of
ADMobile
members
redeemed
the
10%
promo2onal
offer
Basket
Size
Improvement:
• Average
increase
in
basket
size
of
22%
Posi,ve
Shopper
Experience:
• Experience
ra2ngs
average
from
good
(>40%)
to
excellent
(>50%)
[source:
1500
surveys)
Efficient
Mobile
Checkout:
• Customers
showed
their
offer
code
on
mobile
phone
to
cashier
for
redemp2on
–
Mobile
savings
printed
on
receipt
ADMobile
proved
to
effec,vely
deliver
in-­‐store
mobile
promo,ons
over
a
Wi-­‐Fi
network
to
increase
basket
size,
improve
shopper
experience
and
prove
consumer
adop,on
of
mobile
shopping

12. The
ADCentral
plamorm
contains
a
broad
inventory
of
loca2on-­‐based
digital
media
assets
for
inclusion
in
standalone
or
omni-­‐channel
marke2ng
campaign(s)
and
predefined
business
processes
for
campaign
execu2on.
With
access
to
over
240,000
digital
media
assets
consis2ng
of
in-­‐store
screens,
interac2ve
displays/kiosks
and
windows,
in-­‐store
radio,
mobile
aps
and
wireless
networks,
ADCentral
provides
a
great
deal
of
flexibility
as
a
planning
plamorm.
A
turnkey
interface
incorporates
a
variety
of
campaign
parameters
(geo-­‐targe2ng,
demographics,
psychographics)
to
create
an
extremely
refined
campaign
and
provide
mul2ple,
tailored
campaign
proposals.
ADCentral
is
composed
of
several
key
components;
ADVenue,
ADTarget,
ADFormat
and
ADRepor2ng.
These
components
provide
a
robust
series
of
op2ons
for
planning,
purchasing
and
execu2ng
a
campaign
that
will
effec2vely
reach
the
target
audience.
Managing
all
aspects
of
campaign
workflow
including
inventory
across
all
channels
Enables
insight
and
behavioral
customer
targeLng,
aligning
customer
profiles,
venues
and
channels
with
campaign
objecLves.
Automated
delivery
of
specific
localized
content
ReporLng
and
proof-­‐of-­‐play
for
all
campaigns

13. ADVenue
is
an
extremely
powerful
inventory,
data
and
automated
workflow
module.
It
serves
as
a
pricing
and
proposal
system
for
digital
out-­‐of-­‐home
(DOOH)
adver2sing
campaigns
ADVenue
is
the
core
of
ADCentral;
controlling
aggregate
inventory,
planning
by
audience,
relevant
venue
matching,
repor2ng
and
campaign
workflow.
ADVenue
also
provides
informa2on
in
regards
to
pricing
and
crea2ve
guidelines/requirements
for
each
venue
and
channel

14. ADTarget
provides
targe2ng
methodology
that
powers
predic2ve
consumer
behavior
for
all
products,
services
(including
most
brands
or
compe22ve
brands)
and
psychographics
provided
by;
Hub
The
patent-­‐pending
methodology
is
designed
specifically
for
DOOH,
loca2on-­‐based
media
and
integrates
a
wealth
of
insighmul
consumer
data.
This
allows
brands
to
effec2vely
align
consumer
profiles,
venues
and
channels
with
their
campaign
objec2ves
Plan
na,onally,
execute
hyper-­‐locally
and
maximize
ROI
Simmons

15. ADFormat
is
a
tool
developed
to
allow
for
flexible
incorpora2on
of
crea2ve
into
the
marke2ng
campaign.
Its
main
ahribute
is
the
ability
to
automa2cally
understand
and
change
the
context
of
local
messaging
based
on
what
happens
to,
at
or
around
a
loca2on,
in
real-­‐2me
At
its
simplest
level,
ADFormat
automa2cally
adjusts
the
dimensions
of
the
crea2ve
to
meet
the
criteria
of
the
digital
screen
it
will
be
delivered
to
At
its
highest
level,
ADFormat
allows
for
the
real-­‐2me
adjustment
and
delivery
of
crea2ve
based
on
loca2on-­‐specific
requirements
for
any
campaign
4:3
16:9

16. ADRepor2ng
is
a
‘behind
the
scenes’
component
of
ADCentral.
In
conjunc2on
with
networks
and
venues,
ADRepor2ng
provides
data
on
currently
running
or
already
finished
campaigns
Adver2sers
receive
proof-­‐of-­‐play
reports
and
documenta2on
to
accurately
track
impressions
and
interac2ons
on
engaging
media
to
effec2vely
measure
campaign
success
(including
ad
plays,
impressions,
engagement
and
photo
of
running
crea2ve)
and
make
adjustments
to
the
crea2ve
in
real-­‐2me
using
ADFormat

17. ADAir
Transmi9er
Nodes
Compact
devices
deployed
along
or
in
parallel
with
loca2on-­‐based
media
to
deliver
content
seamlessly
via
Wi-­‐Fi
and/or
Bluetooth
ADAir
Ad
System
(AAS)
Content
management
system
enabling
uploading,
maintaining
and
scheduling
of
content
ADAir
allows
networks,
venues
and
adver2sers
to
include
wireless
push
messaging
capabili2es
to
turn
everywhere
the
consumer
is
into
a
loca2on-­‐based
adver2sing
opportunity
Engage
with
consumers,
create
a
dialogue,
gain
insight
and
accurately
track
impressions
and
interac2ons
on
engaging
media
to
effec2vely
measure
campaign
success

18. Third
Party
Integrated
applica,ons
ADMobile
integrates
the
core
capabili2es
of
the
applica2ons
of
Impact
Mobile
(Opt
in/out
SMS/MMS
messaging),
Aisle411
(Indoor
Mapping
and
Product
Search)
and
Qthru
(Mobile
Commerce
&
Wallet)
and
extends
this
into
ADCentral
ADMobile
acts
like
a
kit
of
loca2on-­‐based
mobile
shopping
tools,
providing
businesses
with
mobile
u2li2es,
loca2on
services,
content
management,
analy2cs
and
robust
repor2ng
ADMobile
Applica,on
Private
label
or
white
label
iOS
and
Android
based
applica2on,
delivering
loca2on
aware
offers
and
shopping
tools
to
mobile
devices
ADMobile
Web
Service
APIs
Full
suite
of
web
service
APIs
that
replicate
the
func2onality
of
ADMobile
app
and
allow
brands
to
incorporate
its
features
into
exis2ng
interfaces
Scout
Loca,on
Services
Providing
consumers
with
access
to
loca2on-­‐specific
mobile
content,
regardless
of
the
consumers’
loca2on
Content
Management
System
In
conjunc2on
with
Scout,
allows
for
content
push
when
consumers
enter
a
pre-­‐defined
geographic
zone

19. THE
TURNKEY,
PLUG
AND
PLAY
PLATFORM
FOR
PLANNING,
PURCHASING
AND
EXECUTING
DIGITAL
LOCATION-­‐BASED
MEDIA
CAMPAIGNS