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DSPs, RTB and Programmatic Buying: What Is It and Why Should I Care? Neil McClements CEO, Merchenta www.merchenta.com @merchenta

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Merchenta is a Demand Side Platformspecialising in CPA retargeting and display prospecting © Merchenta

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RTB, DSP...So what? Reduce costs Improve performanceMaximise return on investment © Merchenta

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“I want more sales for my brand” © Merchenta

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Pick your site list (carefully) © Merchenta

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Workflow (circa 2009) © Merchenta

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DSP/RTB Workflow (circa 2013) © Merchenta

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Focus on audiences © Merchenta

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Dynamic, real-time pricing © Merchenta

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© Merchenta

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Dynamic, personalised ads perform better © Merchenta

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How does RTB work? © Merchenta

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How does RTB work? © Merchenta

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How does RTB work? © Merchenta

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Global scale – in real-time © Merchenta

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What are the results like? 12x RoI © Merchenta

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Benefits – in summary• Better RoI & better consumer experience – Lower entry-costs, fewer barriers for smaller advertisers – Faster, more efficient workflow with more control – Focus on audiences enables consumers to be treated as individuals – Dynamic pricing minimises wastage, improves RoI – Sophisticated real-time personalisation becomes possible• But...a good DSP that understands your objectives is essential to realising these benefits! © Merchenta

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Contact Usinfo@merchenta.com Twitter : @merchenta © Merchenta