Project 2

1. Theory- Audience
Matthew Burniston

2. Audience Profile
• Primary Audience
- Science fiction fans.
• Secondary Audience
– Teenagers.

3. Audience Profile
• Primary Audience
– A younger adult
audience due to the
humour used
through-out the film.
• Secondary Audience
– Fans of the action and
spy genre.

4. Audience Profile
• Primary Audience
– Fans of the James
Bond franchise.
• Secondary Audience
– Again fans of the
action and spy genre.

5. Hypodermic Needle
• Definition
– When the audience instantly believes in a piece of
media.
• Example
– "War of the world" radio broadcast. Using clever
production techniques the made a fake
interruptive broadcast through a cleverly
placed music.

6. Uses and Gratifications Information
A common way of finding information is looking
it up using the internet (with either Google, Bing
or any other search engine.)

7. Uses and Gratifications Personal
Identity
Often in media, if the script is written well a
character can have an affect on someone - even
if they're fictional. We (as an audience) can
often be drawn to characters that share traits
and morals as us.

8. Uses and Gratifications Integration and
Social Interaction
Through fandoms I can interact with people of
the same fandoms using social media e.g.
Facebook.

9. Uses and Gratifications Entertainment
• Media can be a highly creative way to escape
the real world. Throughout media there is an
endless creative possibility to become
indulged in, rather than the real world – thus
escaping any kind of issues that someone may
have had.

10. Consumer Generated Content
• Example
– A quick example of these services would be
Instagram or YouTube.
• What are the advantages to media producers?
– They make money from little effort.
• Why would the audience generate content?
– It receives loads of work from a lots of different
people meaning they can reach a wider audience.