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Unit 25 assignment 1
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Unit 25 Assignment 2 Passive vs Active Audiences

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Unit 25 Assignment 2 Passive vs Active Audiences

  1. 1. This is a theory which describes one way that audiences might ‘consume’ mass media texts. This theory suggests that we consume texts passively like we have it injected straight into our subconscious brain. This theory is often used as an argument against certain type of texts e.g. rap music in the 1990s or violent video games. Some people argue that the violent content will then be replicated by the consumer.
  2. 2. This theory suggests that audiences actively choose the media they consume to meet (or gratify) their individual needs. It is split into 4 areas.
  3. 3. Media used as an escape from everyday life, problems and routine. Using the media for social interaction, possibly as a replacement for the family interaction.
  4. 4. Finding yourself reflected in texts. Learning behaviour and values from media texts. Finding information that could be useful for living.
  5. 5. Can you think of games titles that fit into these categories below?

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