The document discusses design elements used in an advertisement for Ed Sheeran's album "+". It describes how the rule of thirds is used to draw the eye to Sheeran's close-up portrait and the album title. Bright orange and white colors are used that appeal to the acoustic music genre. The plus sign in the title creates a brand identity for Sheeran's albums. The online ad achieves synergy with the print ad and album artwork through its consistent image and logo.